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1,691 Bewertungen
459 Bewertungen

Über den Kurs

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top-Bewertungen

PL

Jun 24, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

C

May 28, 2020

Great course! I really learnt so much and great lecturer! I enjoyed it so much! Thank you for this course and i would definitely recommend it to anyone interested in neuroscience and marketing.

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201 - 225 von 452 Bewertungen für An Introduction to Consumer Neuroscience & Neuromarketing

von Laimona S

Nov 18, 2019

Thank You Prof. Thomas Zoëga Ramsøy! Looking forward to your next course!

von NAVANEETHAKRISHNAN K

Oct 09, 2017

Very useful course. Thank you to the tutor for this wonderful experience.

von Sumi E J

Jul 21, 2017

A good course which covers a lot of topics on neuroscience and marketing.

von Veronica J

Jul 11, 2017

Very good course: good contents and very relevant to real business world.

von Anthony O E

Aug 10, 2019

awesome neuromarketing is the future and the future is upon us very soon

von David G N A

Jun 24, 2019

Excelente curso basado en estudios propios y estudios relevantes al tema

von Ubaldo C

Nov 05, 2016

Clear and real (they speak about real neuro-marketing, no overpromise!).

von Mayara C M A d S

Mar 27, 2017

Vídeos didáticos, com conceitos gerais e focados em estudos acadêmicos.

von Roger I B

May 31, 2020

Excellent introduction to neuro marketing and its commercial prospects

von Belén P

Aug 11, 2017

Este curso ha superado todas mis expectativas. Altamente recomendable.

von Jeremae F

May 27, 2017

Good introduction to neuroscience in application to market research.

von Pallavi N

May 28, 2020

Insightful and gave me a new perspective about amrketing strategies.

von Layla A

Apr 30, 2020

very informative and also interactive, would definitely recommend it

von Allycin

Jan 13, 2020

The information will help transform the way I interact with clients.

von Salo Z

Jan 06, 2017

Very useful, interesting and would completely recommend the course!

von Dhiraj R R

Jul 01, 2020

Less is more, very carefully crafted content and learning modules.

von Shruti K

Jun 29, 2020

Thank you! it was an enlightening journey into the consumers mind.

von Paola I

Jun 04, 2018

Amazing course, easy to understand for non-scientific backgrounds!

von aaditya r

Nov 04, 2016

Great To Start but should perceive continuous research. Thank you

von karrthik

Mar 07, 2020

A great course with the latest technology disruption in Marketing

von Cherrie M S

Nov 28, 2017

Excellent course! helped me get a good foundation on neuroscience

von Gavin R

Aug 09, 2017

Great course , loved the content. It was very apt for beginners.

von Monica P

Jul 06, 2020

ooh it was amazing experience and lots of information

Thank you

von Jayde C M

May 17, 2020

Great insights, practical applications and a wonderful teacher.

von Simon H

Mar 20, 2020

Kept me busy and productive during the corona pandemic. Thanks!