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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

4.7
stars
3,150 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews

PL

Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF

Feb 28, 2021

Enjoyed the challenge [some of it ethical] and the new learning.

Well devised course with interviews from the 'field' to give the real world applications.

Thank you for your work Thomas & CBS

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226 - 250 of 819 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Froni H

Mar 19, 2019

Excelente curso para estudiantes que están empezando a incursionar en este tema. La explicación de todos los temas es bastante clara.

By Hamid S

May 28, 2017

Thank you very much. A great course. Wish you would also provide a full specialization program related to Neuro Marketing Management.

By Elena S

Jul 16, 2020

Than you for such a comprehensive and easy to understand course! Clearly gives you an idea what neuroscience and neuromarketing are.

By Ana Q

Mar 25, 2018

It was a very interesting course, where I learned a lot of new things and I still want to learn more about it. Thank You very much!!

By Wilmer G

Apr 19, 2022

Excelente curso!!!

apremder en la forma correcta ccomo el neuromarketing se apodera de la toma de desicion de compra del consumidor.

By Supratim B

Mar 9, 2019

A very good course! The study materials provided were excellent. Recommended if you want to have an introduction to neuromarketing.

By Ashish K

Apr 7, 2018

This is a brilliant course for the beginners. Gives a lot of insights and the best part is, you can complete it in just five weeks.

By Elena G Á

Jun 27, 2017

Highly recommended. Very interesting and enjoyable. You would get the basic notions about neuromarketing and consumer neuroscience

By Daniel M

Jun 9, 2021

This is an incredible course, full of knowledge and the professor is a really nice teacher, he domains perfectly all the topics.

By Laura R G

Aug 26, 2020

The selection of the reading material is excellent and so are the videos, I just wish the couse were updated with newer material.

By sara f

Jun 26, 2020

Very good course. I found it very intersting and stimulating thanks to all the practice example it gives to understand the topic.

By Fahd Y

Feb 9, 2019

Best intro course there is to this very niche, but powerful field on neuromarketing

-Sincerely a cognitive neuroscience researcher

By shubham d

Mar 21, 2022

I would highly recommend this course to every Brand marketer, Digital marketer and all the consumer/customer interfacing folks .

By Sunanda B

Jan 9, 2020

Very well explained. The reading material is absolutely insightful. Interviews make it best bridge from books to the real world.

By Eric Q

Jun 8, 2020

i learned everything i expected and more. this is a new field for me so i am very satisfied with the amount i have learned here

By Sabhyatha B

Jan 17, 2020

Loved the course. Thanks to all the Professors and Coursera for providing me this opportunity to learn and enhance my knowledge

By Javier D

Jul 12, 2017

Muy claro y con material innovador. Además es una muestra actualizada y real sobre las Neurociencias y aplicación al Marketing.

By Prof I O

Dec 5, 2023

extremely hard, intense but very rewarding. you are always on the edge. This is one of the best structured Course on Coursera.

By Malupally A R

Jul 31, 2023

excellent explanation and the interviews really gave a major insight into the neuromarketing and consumer neuroscience field .

By Alfred L M

Jul 5, 2022

The course is a no-nonsense program that allows the participants to immerse in the extensive studies conducted on the subject.

By Ana C P N

May 19, 2022

Excelente curso, las lecciones muy claras y las entrevistas maravillosas, todos los entrevistados con muchísima experiencia.

By bidar c

Sep 16, 2020

une des meilleurs formations , il m'a ouvert les yeux sur plusieurs concepts avec une méthodes détaillée et bien expliquée .

By Bronwyn

Feb 26, 2020

Really interesting course. A bit dated but overall a fantastic eye opener on how to look at consumer behaviour differently.

By Andres A

Feb 6, 2019

Very good introduction to Neuromarketing. No buzz, just serious stuff. Key people appear along the course. Congrats Thomas!

By Elaine T

Sep 27, 2018

Very well presented and easy to learn. I hope to learn more about practical use of neuroscience in marketing in the future!