Kursteilnehmer-Bewertung und -Feedback für An Introduction to Consumer Neuroscience & Neuromarketing von Copenhagen Business School

Amazing lectures by Thomas sir. He explained the high level concepts of neuromarketing in a very simple way. I hope to visit him in person at Copenhagen Business School someday

All in all, it was a good course to begin with the neuroscience aspect of marketing. However, it was a bit more focused on consumer neuroscience rather than its marketing aspect.

Great introductory content into the subject. Monitoring/moderation of the forums could be improved.

Really interesting topic. Up and coming area of study important to learn about what drives consumer behavior and what works with marketing using various measuring tools to gage valid data.

While the readings are pretty intense, and require a lot of time, the video content and quality of information is high and worth the time investment.

Good intro course to Neuromarketing with lots of hands on case studies.

Good insights about Neuromarketing & Consumer behaviour

A very interesting seminar in which I have learned a lot. The information was presented very well and explained well for non-specialist learners with different professional background (in my case the linguistic and teaching sector). Good material provided. I might have wished for more and shorter videos and more testing opportunities in order to be forced to learn harder. Nevertheless a great experience, thank you Copenhagen Business School!

Great course, would be helpful if there is more clarity rather than always having to go through research work

Very well structured and prepared content. Some of the interviews are too long, or have a bad sound quality. So I preferred occasionally reading the text below the video, regarding to the interviews.

Upshot: I am a Mechanical Engineer and currently a Software Engineering Student who is now more curious about Neuroscience than ever before! Good job!

Extremely insightful course and great structure in terms of providing relevant details on the topic. As a digital marketer, I was just hoping for a slight more in-depth detail on lead into marketing where the course focused more on the brain functions and it's relevance. But nonetheless, two thumbs up!

Very good overview to Consumer Neuroscience and Neuromarketing touching upon all the right topics right from the science of it to ethics of applied neuroscience.

It was great, only the 2 links for youtube videos seemed not to work, so I went to search them by myself. Luckily found them by the topic and year. Thank you for your work and keep the education coming :)

A bit easy but enjoyable. Vital for enthusiasts, Brand Marketers and consumers in general, not for practitioners or advance students of the Brain.

Can be more practical

a little less biology and more from business standpoint would help... but otherwise it is absolutely amazing and i would definitely refer it to my colleagues

I was very impressed by the content. I understand deeply the boundaries on claiming being a Neuromarketing professional and what are the possibilities on joining the field. I proudly paid for my certificate and posted on my LinkedIn

A very good introduction to consumer neuroscience. The interviews with practitioners were helpful too. I would have liked to learn more about neuromarketing - how can marketeers create communication/ products that lead to purchase? There was more about market research using neuroscience, rather than actual marketing, and it tended to get a little theoretical.

Es un curso bastante cientifico, creo que faltan un poco mas de tips o instrucciones para aplicar eso en diferentes ramos del marketing tanto digital como tradicional

Very informative. Introduced me to an interesting tool. My only note would be to focus more on Neuromarketing

The contents are well prepared with lots of different form of lectures. But it would be better if it can go further a little bit!

Awesome course.

Buen curso, los videos tutoriales son de gran ayuda para seguir la lectura de los textos recomendados.

Great content, easy to have the big picture

I feel diligent whe nstudy this course because it's quite new for me to know the consumer behavior behind brain