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629 Bewertungen

Über den Kurs

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top-Bewertungen

PL
23. Juni 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM
15. Juli 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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251 - 275 von 619 Bewertungen für An Introduction to Consumer Neuroscience & Neuromarketing

von Douglas T

10. Sep. 2020

Great course. Highly recommended to those in the marketing industry especially digital marketing.

von maanveer s

19. Juli 2020

Very well structured and conducted.. the material and discussions are very focused and relevant

von María J R

21. Sep. 2017

It´s the perfect combination between neuro and marketing. It is very clear in all its concepts.

von Kaavya R

23. Apr. 2020

Very insightful. This course is engaging and exciting. Highly recommended! Thank you Thomas :D

von ethan h

28. Apr. 2020

Great course perfect for those who know very little about the science behind neuro marketing!

von Dianna

8. Feb. 2020

Interesting information! It's a course that I recommend if you love learning about the brain.

von KALYNE R P N

8. Mai 2021

Excelente conteúdo, com segmentação mais do que atual da realidade do cenário do Marketing

von Amanveer s

7. März 2021

Exceptionally well articulated course for beginners as well as veteran market professional.

von Renato V

9. Apr. 2020

An extremely insightful course. Well presented and challenges you to think out of the box.

von Maria d l N P C V

28. Apr. 2020

Great course, I learned a lot about this interesting theme, very usefull. Thanks teacher!

von Lebogang K

24. Mai 2017

absolutely well put material and easy to narrate , adequate explanations and informative.

von Mariana D C

5. Juli 2020

Very good, and very complete! I really learned a lot and the information is very useful!

von Aniriddha W

6. Dez. 2018

Really useful course !! Apt for Marketers who want to know where technology is headed.

von FILIPE S D C M

27. März 2017

Very interesting course. It helped me to start studying about the neuromarketing topic.

von Juan A P L

22. Okt. 2017

Totally recommended for those who want to start involving in ad/media/marketing world.

von Shubham A

12. Mai 2021

Best Course to find What neuromarketing is all about and get a foundation knowledge.

von sanjeev m a

10. Dez. 2020

helpful to any marketing professional who wants to orient themselves with the future

von Prompiriya P

14. Aug. 2020

Brief but very informative. With lengthy and detailed interview sessions. I like it!

von Simon H

23. Sep. 2017

This was a great course if you would learn about how we process decisions. Thank you

von Hugo A A V

13. Nov. 2020

REal good. I have took it over, at other coursera account, and i love it. Thanks.

von Bivas N

8. Juli 2020

Best Course to get a new insight of neuroscience in collaboration with marketing.

von Kumar V

6. Feb. 2018

Interesting course that throws open a whole new domain of marketing to anyone who

von paolo

25. März 2017

great course , a must for all the professionals working in a marketing department

von Anne S S

20. Dez. 2020

Really interesting. It gives you a first dight of what Neuromarketing is about.

von MD M � �

25. Juli 2020

Its a very helpful course for me and I got to learn new things from this course