Kursteilnehmer-Bewertung und -Feedback für An Introduction to Consumer Neuroscience & Neuromarketing von Copenhagen Business School

Its a good introduction to de field

The interviews need to be broken down into more consumable, useful pieces of information. There is a lot of repetition or information specific to the person being interviewed etc.

A little heavy on the biology side

It's a very nice course but it is very small.

I cannot find my certificate?

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This course is not necessarily very actionable— while it's an incredible insight into how and why our brains learn and process brand/marketing information, it's difficult to have an idea of how to apply this to real world work. As someone who works in marketing, I wished there would have been more instrumental ways to apply principles or practices into even the most basic of accomplishments. I would NOT recommend this course if you simply trying to become more skilled in areas of marketing— it's more study-oriented than skill.

I think it needs some fundamental background knowledge on neuroscience as this course focuses a lot on that not on the marketing psychology.

It has very usefull information but also has other info regarding the brain that is to scientific... Should ease it up a bit. For someone with a business or marketing background, it would be very easy to zone out, like I did whenever you touch the brain parts in too deep.

The delivery of the material was EXTREMELY DULL.

Very superficial and dry

Not particularly engaging. Some significant overlaps in content on the videos. Some rambling videos that could really do with editing. I liked that the content within the main lecture was concise - it really needed to be because the lecturer has very little variety to his tone of speech - listening requires "high cognitive load". Don't want to be too down on it because I really appreciate the free content and the subject material is very interesting, but it could do with a bit more love and the practical application of the marketing concepts described in the course. Maybe start with some eye-tracking on someone completing the course?!

For me personally: way to complex and brain rather than output focused

Mainly explained the analogy of the brain, gave lists of definitions and discussed a few research articles. I had expected this course to be far more intresting.

Instructor's pronunciation is sometimes unclear and videos are a bit tedious

Academical course with very little practical examples. Materials quality could be better. Interviews which are placed in every module seem to be more promotional than actually adding value. Interesting topics, but there is a room for improving the course.

its boring