I feel diligent whe nstudy this course because it's quite new for me to know the consumer behavior behind brain

Its a good introduction to de field

Great content, easy to have the big picture

An appropriate course to understand the basics of Neuro-marketing and its impact on the field of research.

Good insights about Neuromarketing & Consumer behaviour

Very high-quality content, the course pushes the user to reflect on and not only learn about the topic. Up-to-date material and friendly video records.

Excellent Course.

Great course, would be helpful if there is more clarity rather than always having to go through research work

A

Great course! It provided a solid initial understanding of the field of Neuromarketing and its potential.

Es interesante

A very good introduction to consumer neuroscience. The interviews with practitioners were helpful too. I would have liked to learn more about neuromarketing - how can marketeers create communication/ products that lead to purchase? There was more about market research using neuroscience, rather than actual marketing, and it tended to get a little theoretical.

Can be more practical

A very interesting seminar in which I have learned a lot. The information was presented very well and explained well for non-specialist learners with different professional background (in my case the linguistic and teaching sector). Good material provided. I might have wished for more and shorter videos and more testing opportunities in order to be forced to learn harder. Nevertheless a great experience, thank you Copenhagen Business School!

A good introduction to a complex field. Well worth the time and effort.

It was great, only the 2 links for youtube videos seemed not to work, so I went to search them by myself. Luckily found them by the topic and year. Thank you for your work and keep the education coming :)

Very insightful and informative for beginners.

The interviews need to be broken down into more consumable, useful pieces of information. There is a lot of repetition or information specific to the person being interviewed etc.

It has very usefull information but also has other info regarding the brain that is to scientific... Should ease it up a bit. For someone with a business or marketing background, it would be very easy to zone out, like I did whenever you touch the brain parts in too deep.

I think it needs some fundamental background knowledge on neuroscience as this course focuses a lot on that not on the marketing psychology.

A little heavy on the biology side

It's a very nice course but it is very small.

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I cannot find my certificate?

This course is not necessarily very actionable— while it's an incredible insight into how and why our brains learn and process brand/marketing information, it's difficult to have an idea of how to apply this to real world work. As someone who works in marketing, I wished there would have been more instrumental ways to apply principles or practices into even the most basic of accomplishments. I would NOT recommend this course if you simply trying to become more skilled in areas of marketing— it's more study-oriented than skill.