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1,921 Bewertungen
525 Bewertungen

Über den Kurs

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top-Bewertungen

PL

Jun 24, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM

Jul 16, 2020

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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251 - 275 von 517 Bewertungen für An Introduction to Consumer Neuroscience & Neuromarketing

von Jeremae F

May 27, 2017

Good introduction to neuroscience in application to market research.

von Pallavi N

May 28, 2020

Insightful and gave me a new perspective about amrketing strategies.

von Layla A

Apr 30, 2020

very informative and also interactive, would definitely recommend it

von Allycin

Jan 13, 2020

The information will help transform the way I interact with clients.

von Gherasim A M

Aug 10, 2020

A great course, combining both theoretical and practical aprroach!

von Salo Z

Jan 06, 2017

Very useful, interesting and would completely recommend the course!

von Dhiraj R R

Jul 01, 2020

Less is more, very carefully crafted content and learning modules.

von Shruti K

Jun 29, 2020

Thank you! it was an enlightening journey into the consumers mind.

von Paola I

Jun 04, 2018

Amazing course, easy to understand for non-scientific backgrounds!

von aaditya r

Nov 04, 2016

Great To Start but should perceive continuous research. Thank you

von karrthik

Mar 07, 2020

A great course with the latest technology disruption in Marketing

von Cherrie M S

Nov 28, 2017

Excellent course! helped me get a good foundation on neuroscience

von Gavin R

Aug 09, 2017

Great course , loved the content. It was very apt for beginners.

von Laura V C

Sep 14, 2020

Excelente curso, aprendí muchísimo y el contenido es excelente.

von Monica P

Jul 06, 2020

ooh it was amazing experience and lots of information

Thank you

von Jayde C M

May 17, 2020

Great insights, practical applications and a wonderful teacher.

von Simon H

Mar 20, 2020

Kept me busy and productive during the corona pandemic. Thanks!

von Romain

Mar 10, 2020

Very interesting insights into both marketing and neuroscience.

von Ionut M C

Apr 18, 2019

Quality course. Recommended, a bit is a bit creepy as well :) .

von Kristina B

Jul 23, 2020

Very informative course, useful for every consumer. Thank you

von Sandra G

Aug 01, 2020

it was incredible, i study psochology and this was so usefull

von Pablo F B

Nov 29, 2017

Sueper! Very interesting and practical infos. Very satisfied.

von Zahira M M

Dec 09, 2018

Muy bueno, aún para los que ya tenemos conocimiento del tema

von Dang H N

May 22, 2017

Gained an awesome experience relating to consumer behaviours

von Abdul W C S

Jul 22, 2020

Get to learn a lot. I was amazed by a few new findings too.