Chevron Left
Back to An Introduction to Consumer Neuroscience & Neuromarketing

Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

4.7
stars
3,150 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews

PL

Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF

Feb 28, 2021

Enjoyed the challenge [some of it ethical] and the new learning.

Well devised course with interviews from the 'field' to give the real world applications.

Thank you for your work Thomas & CBS

Filter by:

701 - 725 of 819 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Mariana R A

Aug 11, 2020

Really good, topics were explained clearly and the interviews despite being long were extremely interesting.

By Harcharan S

Dec 12, 2019

An appropriate course to understand the basics of Neuro-marketing and its impact on the field of research.

By Lutfiye T

Jul 10, 2020

While very informative, it seems a little outdated and quality of some videos were not as high as others.

By Frank K

Nov 5, 2017

Great course! It provided a solid initial understanding of the field of Neuromarketing and its potential.

By Gonzalo R

Aug 4, 2021

buen curso, sobre todo para alguien que le empieza a llamar la atención el mundo de las neuro ciencias

By Jimena G S

May 8, 2019

Buen curso, los videos tutoriales son de gran ayuda para seguir la lectura de los textos recomendados.

By JUAN D O S

Mar 14, 2022

muy buen curso, bastante especifico a la hora de explicar los conceptos del mundo del neuromarketing

By Caroline S

Feb 6, 2021

Had some trouble with the sound on a couple videos, but the course was filled with great information!

By Cheryl N

Mar 1, 2017

Great introductory content into the subject. Monitoring/moderation of the forums could be improved.

By Anna R

Dec 18, 2021

Very good for begginers, but as technology has definitely moved on it should be slightly updated.

By Semevo S

Apr 22, 2023

Very insightful course that explains basic understanding of the brain works in decisions making.

By JULIETA M

May 24, 2023

es muy bueno pero tenia muchos videos largos con cosas que no tomaba en las evaluaciones

By Ashit T

Feb 5, 2020

Base set for beginners, teaching, specifically, the interviews are truly informative.

By 姚小强

Jun 4, 2020

Good course for the students want to studying consumer neuroscience or neuromarketing

By Maureen N

Apr 15, 2022

It was great and informative course.

Ps you have to purchase the certificate.

By Nicolas P C

Dec 16, 2016

Las entrevistas eran demasiado largas, el contenido del curso muy interesante.

By Md. S S

Jun 18, 2020

An excellent way to get started with consumer neuroscience & neuromarketing.

By Azraa M

Jul 9, 2020

Exceptional learning experience with clear guidelines and video content!

By Albar E Z

Jan 22, 2020

Good content information overall. The teaching dynamics is a bit boring.

By Phoebe Y

Jun 26, 2017

Good intro course to Neuromarketing with lots of hands on case studies.

By Nicholas L

Nov 13, 2016

A good introduction to a complex field. Well worth the time and effort.

By Sharon S

Jun 12, 2021

Esta bien, lo único malo es que los subtítulos a veces están erróneos.

By Bernd K

Aug 22, 2022

A good introduction course. The interview moduls are not so helpful.

By Jordi R

Jan 18, 2017

Very interesting subject, although there were some difficult topics!