This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!
Enjoyed the challenge [some of it ethical] and the new learning.\n\nWell devised course with interviews from the 'field' to give the real world applications.\n\nThank you for your work Thomas & CBS
von BHUVAN R•
This course provides a unique perspective of marketing and the layout and design of the course are excellent. The content is pleasantly organized and comprehensible. Anyone with basic academic knowledge and find interests in learning neuromarketing and neuroscience basics can pursue this course as a good start in these fields of study.
von Chantezette d W•
Information is presented clear, concise and in a way that makes sense to a beginner in the field. The reading work is very detailed. The videos are presented very professionally with visual aid and case references that really bring the information to life, and make it sink in.
Overall, absolutely brilliant and highly recommendable!
von Sebastián R•
I was impressed and challenged about this course. It has a great approach to a a lot of information & papers than other courses didn´t offer.
Also I want to say that the platform itself, with the transcription, the possibility to take notes is a great widget it´s i´m sayin ok.
Thanks for make available this information!
von Jorge I M•
Excellent introduction to Neuromarketing and inclusive of some advanced concepts, which makes it a great course for every marketing practitioner, from the novice to the advanced. Prof. Ramsoy is one of a handful masters in consumer neuroscience and it's great to see his model in context of business cases. Highly recommended!
von Nicolás T•
The course was great! I was really interested in neuromarketing and I was searching for an option that allow me to know the essentials of all the areas it covers. I learned a lot and I think that the methodology of it was very useful in order to learn progressively and increase my passion for Neuroscience & Neuromarketing.
von Ayoub E•
I learned so many things about customers behaviour and how can sounds, colours, and ads affect their choices, the course was so helpful and it opened me a door to make more searches about Neuromarketing and Neuromarketing. I highly recommend this amazing course, you will know how brands take control of your brain.
von Karnika J•
I am student of marketing and I am quite interested in the field of digital marketing, and other various technologies. But I never knew neurosciences can relate to marketing this much. It was really knowledgeable and fun for me studying this course. I think now I am quite interested in this field too. Thank you.
I really appreciate the case studies. They help a lot with visualizing the application of neuroscience in marketing and business. After the course, I am more aware of the power that my subconscious has on me. Quite terrifying lol. I will be reading more about neuroscience and its everyday application as well!
von Kateryna H•
Thomas, thank you so much for such an interesting, deeply thought-through, and engaging course! I learned a lot of new things and studied the marketing aspects I've never actually thought about before. I appreciate all the invaluable material that was provided by this course, and I enjoyed studying it a lot.
von Luis H C P•
The course is really excellent! It brings great concepts and explanations of a complex issue making it look easy. The presentation of various kinds of softwares and technological solutions is the high point of the course, besides of course provides videos of interviews with excellent researches in the field.
von Shruti N•
For a person who really wants to know about humans and their unconscious behavior though being conscious, this topic takes you into greater depths. As a student of HR Marketing, this course has helped me in knowing a new way of consumer survey as well as knowing of human psychology, brain and their motions.
von Adriana L•
This course is an excellent first "serious" approach to neuroscience! It's easy to follow, full of information, relevant data and studies support the theory presented and different inputs give us a comprehensive view of this field. I'd have enjoyed more "practical" examples on specific brands or industries.
von Harmony B•
I really enjoyed this course. I found it fascinating and the course has sparked my interest in the field even more.
I do believe the last section on ethics should be included in the tested material, especially since it seems of vital importance in this sector, especially moving forward. Thanks for reading.
von David A Q A•
Why do you like what you like? What do you drink pepsi when you'r blind to the brand, but you choose coca-cola you aren't brand blindness? Why do like something is not the same to want something? Why our emotions are so cognitive and our cognition is so emotional? You wanna know it. Just take this course.
It has been a very informative course. It is a good beginning for someone who wants to learn about neuromarketing. Especially the interviews with people working in the field is a unique and very helpful initiative to provide us with a perspective on the practical outcomes in neuromarketing.
von Vidisha M•
That was a unique course and I love the study material provided and all the lessons. I think the field of consumer neuroscience has a lot of scope and this course might just be the first needed step to get to know more about it. Thank you to everyone who created and brought this course to Coursera.
von Ram j•
An eye opener and a learning experience. I want to do more course in the realm of neuro-marketing. This was a very good theoretical (80%) and practical (20%) piece. However, I want to do more of practical now. I mean more evaluation and exposure at deeper levels of implementation and case studies.
von Marika C•
This is a challenging but rewarding course. It is a brilliant and insightful. I am impressed with the content and the educational value I received from this course. There was so many interesting ideas, studies, and theories covered throughout the lectures. I'm so glad I signed-up for this course.
von Felipe d J B G•
Excellent introduction to the topic by one of the most important researchers in the field. Exteaordinarily well conceived, wonderfully implemented. One of the best experiences in my life, just before beginning my Master in Neuromarketing. Pkease, offer a sequel. Thank you really very much !!! ...
von Deleted A•
I am using this course for research across global Biometrics industry domains and find it exemplary. The author's presentation, choice and use of course materials for his intended audience is challenging and intriguing. Audience achievement is possible with diligent and attentive course work.
von Matthew G•
Phenomenal Course! I got a lot of great information as regards to marketing and how the brain works. I've always been a stickler for psychology and the neurophysiology of the brain and this course helped satisfy some of my curiosities at the same time unlocking new ones. Highly recommended :)
von Emiliana S•
In my opinion this course was very excited and challenging to learn an overview about the brain activity and connectivity, and different uses like Neuromarketing and his consumers take decisions. Thanks Thomas for your professionalism and I hope to continue learning, maybe at Denmark soon.
von sagar g•
very nicely taught, the most interesting and emerging technology that can surely be used in knowing the consumer behavior on the basis of the Consumer Neuroscience and Neuromarketing. moreover teaching way is awesome interviews with the experts brought extensive knowledge about the field.
von Sai k M•
The course was extremely informative and contemporary to the corporate world.
An opening of such kind which links both neuroscience and marketing is a huge boost for both academia and the industry alike.
Loved this course and your enthusiasm was very infective.
Thank you so much
von Georgios I L•
Excellent introduction to the concepts of neuroscience and neuromarketing as well as the tools and methods used in these disciplines. Even if marketing itself is not your focus, this course provides a very good insight or primer to the field of consumer neuroscience. Highly recommended.