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Learner Reviews & Feedback for Introduction to Personal Branding by University of Virginia

4.4
stars
8,594 ratings

About the Course

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation....

Top reviews

OS

Jun 22, 2021

This course helps to identify the best way for you to create your own branding, from understand your personality to creating your own mission statement and how to engage your audience on social media.

SI

Aug 29, 2020

Understanding and application of Personal Branding with the fundamental skills to build leadership skills in the personal branding success in business is very important in today's E-network business.

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76 - 100 of 2,605 Reviews for Introduction to Personal Branding

By Sunny J

Apr 14, 2020

Course started of great but cn be improved greatly. Better modules and course contents needed. Also, video quality needs to be better. Had higher expectations from this course but it was obvious it lacked them.

By Mary

Aug 31, 2019

Most of the material is not current and out of date. For example the We Are Social international data is pulled from a 2014 report, however, there is a current 2019 report published.

By Surya M

May 11, 2016

The videos were not very professional.

Depth of the subject was not there.

Very introductory and generic course where personal branding as a subject was merely cursorily touched.

By Sara

May 6, 2022

Between addressing weird issues, like being under her favourite tree to give a lecture (the only issue being the terrible sound, who cares about the rest?), the belief in Myers-Briggs, the main source of reading being linked articles (thanks, I can google as well), and generally seeming like she's selling herself more than teaching how to effectively brand yourself, this course isn't for me.

It might help people who come from different educational backgrounds, work and world experience, and beliefs though, so try it out and see for yourselves.

By Beatrice K

Aug 23, 2020

I expected this course to be focused more on strategies on how to improve your Personal Branding plan and also how to impress and grab the attention. I didn't like the course much because, the content is really basic and just one long 30 min video can explain everything. It doesn't worth the money.

By Jessica

Apr 23, 2020

While I really like Kimberley Barker teaching style, and Week 1 of the course got me really excited, I would not recommend taking this course in 2020. After Week 1, the information from 2015 seems really outdated and based on general/ common knowledge. Not worth my time,

By Aad d m

Mar 4, 2022

The whole course remained vague and there are no examples of strong personal brands. I have very little new insights (if not none) to work with. That may have been different in 2015 (when this course was recorded), but today this course is by no means relevant.

By Задойный А

May 30, 2020

Абсолютно бесполезно.

Из интересного - подписка на результаты в поиске google по поисковому запросу (например, по вашему имени). Это на 5 неделе.

https://www.google.com/alerts - вот это адрес, так что можете не заходить на курс. =)

By Ingo S

Aug 24, 2022

This course is only 50% relevant and 50% is dated materials. The format of presentation is no long acceptable and does not reflect the quality that one expects from something associated with UVA.

By Naeva O

Jul 22, 2020

Absolute waste of time, information (if any) was severely outdated and not broadly applicable. 100% would never recommend this to anyone trying to actually learn anything worth their time.

By Pedro M

Aug 4, 2022

This course do not deserve your time. It's not even basic, it doesn't have structure, it is outdated... I hope you can read this before signing in.

By Alexandre M

Jul 13, 2020

Most of the content is common sensee, there are a few take away of interest but this could be shrinked to a week of content.

By Gustavo G A

Aug 7, 2020

Totally useless, you can assume all this knowlegde. Just basic info that you can find anywhere online.

By KAVITA K

Aug 30, 2020

0.1% rating from my side. A big disappointment. Nothing to learn. An excellent way of wasting time.

By Igor A d C

Jun 9, 2022

The videos are not professional, the content doesn't help me and I hated it. Waste of time.

By Vildan E

Nov 13, 2020

It was very unprofessional and I could learn nothing about personal branding

By Subir G

Jun 17, 2021

A lot of the stuff is either flippant or patronising.

By Patrick W

Aug 30, 2020

One star is even to much.

By Hassan b h b

Oct 27, 2023

very outdated.

By Fellipe d S G L

Nov 4, 2020

terrible

By Mangesh D R

Aug 9, 2020

horrible

By Stylianos A

May 20, 2020

I recomend this course for all. It is short (i.e., can be easily completed by any one even, with tight schedules), straight to the point (no running around in circles with a lot of analysing and parallel topics), easy to understand and above all, or despite of all of these, you will gain usefull, important, and applicable knowledge.

I recommend this course for anyone who wants to establish a digital identity, as a professional or as an aspiring grown-up. For professionals, I don't think I need to explain it. By aspiring grown-ups, I am referring to young people who don't want to become known by their teenage social media in a world of grown ups. Keep those for your close group of childhood friends, and in your new life, show the world that you can create a new identity that's going to help you grow up and project a more professional personal image - brand for you.

Also, the knowledge can be used by working people who want to improve their image and that of their organisation although this would not provide immediate direct benefits for theselves. So, if you're a teacher, doctor, nurse, security worker, etc, working for a public organisation, community organisation and other similar institutions, you can project your own persona (keep to 80:20 to avoid being seen as arrogant) to connect to the community, and to establish yourself as a social leader or an expert in your job.

If you were wondering if this course is for you and whether to sign up, by all means, DO IT, and you won't reret it!

By Miljana S

May 28, 2020

Absolutely wonderful!

Kimberly, as being a colleague of mine in a way, brought us this course in a very dramatically driven, but surprisingly comic and most simplified and informative way possible! I enjoyed every second of it even though it took me some time to finish it due to my Covid - 19 treatment. I have to say that her enthusiasm, love towards educatuon and learning and bringing the best towards us, students, kept me wanting to know more and dragged me completely into the world she presented.

Definitely an amazing teacher and someone who should get more into acting, since I presume it surely was one of her passions in the past!

Bravo Kim and thank you Coursera for having such amazing tutors here! Thank you University of Virginia and looking forward to new exchiting adventures here with you in the future.

With love,

Miljana Stevanovic

By Deleted A

May 27, 2020

The course was brief and the lectures were fun to watch mainly because the lecturer was very quirky and she didn't make the lessons too intimidating for first time learners. It felt like a very casual conversation between a mentor and a student. Really wish she had more MOOCs here on Coursera!

As for the topic itself, I find that it's easy to understand and really saw the importance of Personal Branding while I was listening to the lectures and going through the readings. Though there is no scientific framework whatsoever, she gives clear guidelines on things to-do and what not to-do like the 80/20 rule, creating a mission statement, making sure to check your privacy setting once in a while, etc.

She made the lesson very fun, interesting, and valuable to learn!

By Lenka S

Feb 24, 2016

Great course, I'd totally recommend it. The teacher was amazing! She really knows a lot about branding and I felt I learned a lot from her (plus she's funny!). She also supplied us with many awesome links to articles and videos to even further our knowledge of personal branding and get other perspectives from different sources. If you are asking yourself "Why should I be bothered about branding, that's some marketing stuff I don't care about", then know - this is a MUST for every single person who exists online (and since you are reading this right now, you most likely are), because by having profiles and engaging on the interwebz, you inevitably are building a reputation and this class will teach you how to manage that reputation.