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100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
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Stufe „Anfänger“
Ca. 9 Stunden zum Abschließen
Englisch
Untertitel: Englisch, Spanisch

Karriereergebnisse der Lernenden

20%

nahm einen neuen Beruf nach Abschluss dieser Kurse auf

12%

ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Stufe „Anfänger“
Ca. 9 Stunden zum Abschließen
Englisch
Untertitel: Englisch, Spanisch

von

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University of Minnesota

Lehrplan - Was Sie in diesem Kurs lernen werden

InhaltsbewertungThumbs Up91%(1,526 Bewertungen)Info
Woche
1

Woche 1

2 Stunden zum Abschließen

The Pharmaceutical Industry: Bench Science to Bedside

2 Stunden zum Abschließen
12 Videos (Gesamt 66 min)
12 Videos
Meet Steve Parente (or "My Five Hats")5m
1.1.0 Overview; Pharmaceutical Industry: Trends in Drug Development4m
1.1.1 Pharmaceuticals: From Bench to Bedside5m
1.1.2 Pharmaceutical Industry: Drug Development Challenges3m
1.1.3 Pharmaceutical Industry: Intellectual Property7m
1.2.1 Pharmaceutical Industry: Food & Drug Administration3m
1.2.2 Pharmaceutical Industry: Investigational New Drug / Phase 1 to Phase 44m
1.2.3 Pharmaceutical Industry: Global Regulatory & Harmonization6m
1.3.1 Pharmaceutical Reimbursement: US Market5m
1.3.2 Pharmaceutical Reimbursement: Public Insurance Market5m
1.3.3 Pharmaceutical Reimbursement: Overseas US Market7m
4 praktische Übungen
Pharma Bench Science10m
Pharma Regulatory10m
Pharma Reimbursement10m
The Pharmaceutical Industry: Bench Science to Bedside20m
Woche
2

Woche 2

4 Stunden zum Abschließen

Pharmaceutical Market Deployment & Management

4 Stunden zum Abschließen
9 Videos (Gesamt 69 min)
9 Videos
2.1.2 Who are your Customers?4m
2.1.3 Who or what Influences your Customer?9m
2.2.1 Early Competitors in Brand Space10m
2.2.2 Global Space Competitors9m
2.2.3 Generic and Over the Counter (OTC)5m
2.3.1 Trends in Cancer Drugs5m
2.3.2 British Criteria for Cancer Drug Payment6m
2.3.3 U.S. Criteria for Cancer Drug Payment7m
3 praktische Übungen
Pharma Marketing Plan10m
Pharma Competitor Analysis10m
UK vs. US Policy for Cancer Drugs10m
Woche
3

Woche 3

2 Stunden zum Abschließen

The Medical Device Industry: Bench Science to Bedside

2 Stunden zum Abschließen
9 Videos (Gesamt 48 min)
9 Videos
3.1.2 Device Failure5m
3.1.3 Medical Device and Pharma Convergence4m
3.2.1 Reimbursement Coding3m
3.2.2 Payment to Healthcare Providers4m
3.2.3 Medical Device Industry: Reimbursement Strategy4m
3.3.1 U.S. Device Public Reimbursement6m
3.3.2 U.S. Device Private Insurer Reimbursement5m
3.3.3 Medical Device Reimbursement Outside U.S.5m
4 praktische Übungen
Medical Device Innovation10m
Medical Device Regulatory10m
Device Reimbursement10m
Medical Device Bench Science to Bedside20m
Woche
4

Woche 4

2 Stunden zum Abschließen

Medical Device Market Deployment & Management

2 Stunden zum Abschließen
10 Videos (Gesamt 60 min)
10 Videos
4.1.1 Medical Device Industry: Market Space6m
4.1.2 Medical Device Industry: Innovation Pipeline & Valuation6m
4.1.3 Medical Device Industry: Global Partnerships6m
4.2.1 Medical Device: Device Competitor Analysis5m
4.2.2 Medical Device: Global Competitor Analysis3m
4.2.3 The 510k: Friend or Foe?6m
4.3.1 Go to Market6m
4.3.2 Managing Market Share7m
4.3.3 Keeping the Product Fresh and Safe in the Long Run7m
4 praktische Übungen
Device Market Plan10m
Device Competitor Analysis10m
Device Sales & Risk10m
Device Market Deployment & Management20m

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Über den Spezialisierung Healthcare Marketplace

The first course, Healthcare Marketplace Overview, covers all of the major sub-sectors of the healthcare industry including the physician, hospital, insurer and medical technology markets, including a historical perspective. The second course, Healthcare Delivery Providers, takes an in-depth look at the system of healthcare delivery and the transformations occurring to improve the health of populations and communities. The third course,Pharmaceutical and Medical Device Innovations, gives the learner an in-depth view of the intellectual property creation that is vital to creating breakthrough technologies. The fourth course, Medical Technology and Evaluation, explains how cost-effectiveness analysis is used in the healthcare market to put a monetary value on a life saved through a new innovation. The Capstone brings together key skills engendered from the four courses to create an original medical innovation valuation. The first course teaches the learner to size a population or market. The second course explores whether the healthcare delivery system and the clinicians will or will not find value from deploying a new innovation. The third course identifies the competitive landscape of medical technology innovations to compete or complement. The fourth course teaches how to put a monetary value on the improvement in health resulting from a new innovation. In this way, the suite of four courses supports the capstone experience....
Healthcare Marketplace

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