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Bewertung und Feedback des Lernenden für Preisgestaltungsstrategie von IE Business School

932 Bewertungen
208 Bewertungen

Über den Kurs

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....



19. März 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!


19. März 2020

I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.

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101 - 125 von 205 Bewertungen für Preisgestaltungsstrategie


27. Sep. 2020

it was a great experience with this course

von Colin M

10. März 2018

Very well-constructed, informative course.

von Gediminas D

29. Okt. 2016

very good course. Interesting and useful.

von Chongtao P

19. Mai 2017

very good course and I have learned lot

von Jun J L

18. Juni 2021

great introduction to pricing strategy

von mihaela b

5. Apr. 2020

Interesting, right speed, great techer

von Felipe A G c

27. Jan. 2017

grerat course, have a nice tips to use

von suresh k s

29. Dez. 2020

Very good lecture in Pricing Strategy

von Magdolin A

30. Juni 2019

Great Information and well presented.

von Ерошенков М А

24. März 2020

It was very interesting and usefull!

von Alain C

10. März 2018

Good Information and great learning.

von Krzysztof L

25. Aug. 2017

Great course with a lot of examples.

von rajat k

18. Jan. 2020

Insightful and crisp to understand

von Kelli S C

1. Mai 2019

So much to learn but presented we

von Trần K

27. Mai 2019

thanks to Coursera and Lecturers

von Giorgio F

17. Mai 2020

very good, clear, deep and fast

von Dee M

14. Sep. 2016

Great course - very insightful

von Rauf

5. Mai 2020

Really ,this course is great.

von Jobian G

14. Aug. 2020

Excellent course for basics.


25. Dez. 2016

great, professional couse.


23. März 2022

great analytical learning

von Rehan n

17. Mai 2020

excellent course good job

von Екатерина К

25. Dez. 2017

Thank you for the course!

von Xini W

19. März 2017

Good introduction course

von Veronica F

29. Jan. 2017

Great course! A bit hard