Learner Reviews & Feedback for Pricing Strategy by IE Business School

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Great Information and well presented.

Good course on pricing. It was a review of a similar class I have taken elsewhere, but even so I learned new concepts or ways to approach pricing. Some of the readings were very technical.

very informative and practice exercises were apt

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Very fine course with good videos and explanations of the basics of Pricing. The articles were relevant but many of them rather old and could do with an update. All in all a recommendable course!

Need more details of pricing

THis course is reallly good and explains the pricing concepts and the math behind it really well. You will gain valuable skills about how retailers price their products and services . I loved the part where i learnt about price anchoring & price decoy. I would recomend this course to anyone working in the retail industry

Great course! I would add some business cases to complement the learning. Would have been nice to have a brief video on ethics about pricing. I think the course focused a lot in how to get the most profit from a product/service, which I believe if it's considered alone, I might be a bit unethical.

I didn't know how much science goes behind pricing. This course was an eye opener. Keep up the good work team.

Good introduction course with great lecturer.

Curso interesante y de utilidad pero con fallos en las lecciones.

Los exámenes son difíciles y requieren cálculos con excel

The course explained the strategy behin

The course is interesting, the professor is very clear and easily understandable. All the concepts are well presented and structured.

However the content relies too much on only simplistic examples to illustrate the concepts. I would have liked more hands-on assignments.

I was also expecting contents on various pricing strategy chosen for different segment and different stages of product life-cycle. The current practices like lowest price everyday, skim pricing etc. should be included. The overall content is good, but as pricing is currently one of the most complicated subject, the expectation is very high.

Informative course on Pricing. Great professor and interesting content.

Content delivery was good. Additional references, case studies, journals, articles, and books to read on the topics, were very useful.

Quiz tests were not hard, but they gave fair understanding of topic.

Although some basic concepts weren't covered, the overall learning from the course are worth taking.

Great teacher, very interesting content, nice examples, good tasks. Some tasks were a bit complicated to solve, but the most of them were ok. I am satisfied with this course

Good introduction but nothing news have been presented

Pretty good introduction to the subject.

Well qualified instructors as well.

worthy enrolling this course.

The lessons are valuable. My issue is that when I passed the quiz, I was unsure which 2 I got wrong and wanted to know for my own information.

Thank you

Considero que el curso estuvo interesante, sin embargo confuso en algunos ejemplos en la semana 3 donde se hablo de la discriminación de los precios. Es importante corregir los errores en las gráficas y ejemplos de algunos videos, ya que solo pude aclarar mis dudas por medio del foro cuando alguien mas se había dado cuenta del error.

You can learn the concepts of pricing and ho to apply it to several industries and markets, also it gives you a wider view of how to make pricing right.

This course was very clear, all was well explained and well documented with many readings.

Very Good course on Pricing. Relevant real-life examples. Great articles on theory and examples