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Bewertung und Feedback des Lernenden für Preisgestaltungsstrategie von IE Business School

948 Bewertungen

Über den Kurs

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product....



19. März 2017

Although they are harder concepts and more practices to remember, it was a very insightful course! I truly enjoyed the additional readings to elaborate on the lectures. Thank you very much, IE!


19. März 2020

I had always been afraid of Pricing and any other subject that required some mathematical skills. But this course was so helpful in both educating me and boosting my self-confidence in Pricing.

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126 - 150 von 208 Bewertungen für Preisgestaltungsstrategie

von Veronica F

29. Jan. 2017

Great course! A bit hard

von Ziba H

25. Apr. 2020

thanks for everything

von Ricardo R

29. März 2016

Brilliant and Helpful


29. März 2021

very real learning.

von Julie v H H

17. Juli 2020

Really nice course!

von Nils J C G

21. Nov. 2020

Awesome Course!!

von Virendra G

9. Okt. 2016

Excellent course

von Syeda S K

6. Apr. 2020

amazingg course

von Bipin T

1. Juni 2022

Good Knowledge

von amirreza m

15. Feb. 2017

It was amazing

von John F

10. Okt. 2016

Great course!

von Serafina M

15. Sep. 2021


von israa m

29. Aug. 2021

great course

von Carolyn D

16. Juni 2017

very helpful

von Jose F O A

28. Nov. 2016

great course


28. Juni 2020


von Deep R H

7. Mai 2020


von Duke N

2. Nov. 2016


von Jose R P R

29. März 2016

Very useful

von Gabriel M

24. Juli 2020


von Gabriel M

18. Juli 2020


von Nevra S

1. Juni 2017


von Alvin B

13. Feb. 2017


von andy t

9. Okt. 2016


von Mohammed B M

2. Apr. 2021

Thank You