In this course, learners are exposed to an overview of public relations principles and theories relevant to practice. You will explore the field, including the origin and trends affecting the future of the industry as well as how to land a job in public relations. This course provides a broad overview of working in public relations and how different tenets of persuasion are used in practice. The course also addresses ethical implications of public relations.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Introduction to Public Relations and the Media
von
Spezialisierung Introduction to Public Relations and the MediaUniversity of Colorado BoulderÜber diesen Kurs
13.691 kürzliche Aufrufe
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Stufe „Anfänger“
No previous background knowledge is required.
Ca. 7 Stunden zum Abschließen
Englisch
Untertitel: Englisch
Was Sie lernen werden
Define and describe the practice of public relations and how it differs from related fields like advertising and marketing.
Understand how mass media works and how news is produced, and where public relations fits into the process.
Identify target audiences and the objectives for persuasive communication.
Create public relations tools for practice, and understand how to implement them into daily use.
Kompetenzen, die Sie erwerben
- Press Release
- Public Relations
- Branding
- Influencers
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Stufe „Anfänger“
No previous background knowledge is required.
Ca. 7 Stunden zum Abschließen
Englisch
Untertitel: Englisch
von
University of Colorado Boulder
CU-Boulder is a dynamic community of scholars and learners on one of the most spectacular college campuses in the country. As one of 34 U.S. public institutions in the prestigious Association of American Universities (AAU), we have a proud tradition of academic excellence, with five Nobel laureates and more than 50 members of prestigious academic academies.
Lehrplan - Was Sie in diesem Kurs lernen werden
2 Stunden zum Abschließen
Defining Public Relations
In this module, you will learn the meaning of public relations and understand how different brands use strategic communication to reach target audiences with key messages that advance an organization’s goals.
2 Stunden zum Abschließen
6 Videos (Gesamt 45 min), 3 Lektüren, 1 Quiz
2 Stunden zum Abschließen
The 4-Step Process in Public Relations
In this module, you will learn about the four-step public relations process that informs public relations planning with both qualitative and quantitative research and shifts the public relations function from tactical to strategic.
2 Stunden zum Abschließen
4 Videos (Gesamt 43 min), 1 Lektüre, 1 Quiz
2 Stunden zum Abschließen
Corporate Social Responsibility
In this module, you will learn about Corporate Social Responsibility (CSR), a form of self-regulation that contributes to societal goals by engaging in volunteering or ethically-oriented business practices.
2 Stunden zum Abschließen
4 Videos (Gesamt 33 min), 3 Lektüren, 1 Quiz
1 Stunde zum Abschließen
Working in Public Relations
In this module, you will learn about the different types of jobs available in the field and the different skill sets needed for working in public relations.
1 Stunde zum Abschließen
5 Videos (Gesamt 30 min)
Über den Spezialisierung Introduction to Public Relations and the Media
This specialization is ideal for learners interested in how to practice public relations and branding communication. You will learn how to use different tools to manage your company’s reputation. You will learn about different forms of media, how to work with journalists, and how to plan strategic communication to enhance your company. And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan.
Häufig gestellte Fragen
Wann erhalte ich Zugang zu den Vorträgen und Aufgaben?
Was bekomme ich, wenn ich diese Spezialisierung abonniere?
Ist finanzielle Unterstützung möglich?
Haben Sie weitere Fragen? Besuchen Sie das Learner Help Center.
