Über diesen Kurs

12,023 kürzliche Aufrufe
Zertifikat zur Vorlage
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100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Stufe „Anfänger“
Ca. 9 Stunden zum Abschließen
Englisch
Untertitel: Englisch, Chinesisch (vereinfacht)
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Stufe „Anfänger“
Ca. 9 Stunden zum Abschließen
Englisch
Untertitel: Englisch, Chinesisch (vereinfacht)

von

The Hong Kong University of Science and Technology-Logo

The Hong Kong University of Science and Technology

Lehrplan - Was Sie in diesem Kurs lernen werden

Woche
1

Woche 1

2 Stunden zum Abschließen

Introduction to Trademark

2 Stunden zum Abschließen
8 Videos (Gesamt 54 min), 3 Lektüren, 1 Quiz
8 Videos
1.1 Course & Introduction to Trademark Overview3m
1.2 Why is trademark important to business?7m
1.3 How important are trademarks to society?9m
1.4 What can be protected by trademark?6m
1.5 Trademark Registration & Jurisdiction8m
1.6 Trademark Rights & Litigation9m
1.7 Introduction to Trademark Summary6m
3 Lektüren
Course outline10m
Assignments and grading10m
Why 'Brand' is important to Apple?10m
1 praktische Übung
Introduction to Trademark Quiz16m
Woche
2

Woche 2

2 Stunden zum Abschließen

Trademark Global Issues and Challenges

2 Stunden zum Abschließen
9 Videos (Gesamt 72 min), 1 Lektüre, 1 Quiz
9 Videos
2.2 Trademark Usage & Priority8m
2.3 Local vs Global Registration6m
2.4 USA vs China Trademark Registration Lawsuits9m
2.5 Risks of Losing Trademark Rights8m
2.6 Cyberspace Trademark Issues8m
2.7 Grey-Market Goods9m
2.8 UK Passing Off Law9m
2.9 Trademark Global Issues & Challenges Summary7m
1 Lektüre
The Founder: A fast-food story10m
1 praktische Übung
Trademark Global Issues & Challenges Quiz16m
Woche
3

Woche 3

2 Stunden zum Abschließen

Trademark Infringement and defenses

2 Stunden zum Abschließen
9 Videos (Gesamt 71 min), 2 Lektüren, 1 Quiz
9 Videos
3.2 Trademark Infringement9m
3.3 Trademark Infringement Defenses7m
3.4 Trademark Violation Tests9m
3.5 Ferrari vs Roberts Case8m
3.6 Crocodile Wars Case6m
3.7 New Balance China lawsuits9m
3.8 Trademark lawsuit as a weapon9m
3.9 Trademark Infringement & Defenses Summary6m
2 Lektüren
Parody in Copyright course10m
Comparison of the two tests10m
1 praktische Übung
Trademark Infringement & Defenses Quiz16m
Woche
4

Woche 4

3 Stunden zum Abschließen

Peer-graded Assignment

3 Stunden zum Abschließen
3 Videos (Gesamt 27 min), 2 Lektüren, 2 Quiz
3 Videos
Peer-graded assignment summary10m
Protecting Business Innovations via Trademark Summary8m
2 Lektüren
Please rate this course! :)10m
Enroll in other Protecting Business Innovations course series10m
1 praktische Übung
Post Course Feedback38m

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Häufig gestellte Fragen

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

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    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You’ll be prompted to complete an application and will be notified if you are approved. Learn more.

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