Dieser Kurs ist Teil der Spezialisierung Spezialisierung Marktforschung

4.4
Sterne
257 Bewertungen

Susan Berman +1 weiterer Dozent

21.433 bereits angemeldet

von

Spezialisierung MarktforschungUniversity of California, Davis

Über diesen Kurs

36.306 kürzliche Aufrufe

In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client.  
Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions.  

Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey.

Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix. 

Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem. 

Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program.

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Zertifikat zur Vorlage

Erhalten Sie nach Abschluss ein Zertifikat

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Kurs 3 von 4 in

Spezialisierung Marktforschung

Stufe „Mittel“

Familiarity with basic to statistics and comfortable working with Excel or similar stats software.

Ca. 17 Stunden zum Abschließen

Englisch

Untertitel: Arabischer Raum, Französisch, Portugiesisch (europäisch), Italienisch, Vietnamesisch, Deutsch, Russisch, Englisch, Spanisch

Was Sie lernen werden

Predict common pitfalls in designing and implementing quantitative research and a plan to avoid them

Design an effective questionnaire by applying best practices for writing questions and response options

Launch your survey to the target audience using a quantitative survey platform and get back results

Analyze a given set of data, perform basic calculations, and describe it with descriptive statistics

Kompetenzen, die Sie erwerben

Sales And Operations Planning
Market Research
Sample Mean And Covariance
basic statistics
sampling statistics

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Zertifikat zur Vorlage

Erhalten Sie nach Abschluss ein Zertifikat

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Kurs 3 von 4 in

Spezialisierung Marktforschung

Stufe „Mittel“

Familiarity with basic to statistics and comfortable working with Excel or similar stats software.

Ca. 17 Stunden zum Abschließen

Englisch

Untertitel: Arabischer Raum, Französisch, Portugiesisch (europäisch), Italienisch, Vietnamesisch, Deutsch, Russisch, Englisch, Spanisch

Dozenten

Dozentenbewertung

4,33/5 (38 Bewertungen)

Susan Berman

President, Impact Research

UC Davis Division of Continuing and Professional Education

31.310 Lernende

2 Kurse

Olivier Rubel, PhD

Associate Professor, Graduate School of Management

UC Davis

21.433 Lernende

1 Kurse

von

University of California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.

Lehrplan - Was Sie in diesem Kurs lernen werden

Inhaltsbewertung88%(1,368 Bewertungen)

Woche

Woche 1

3 Stunden zum Abschließen

Getting Started and Preparing to Design a Quantitative Survey for Market Research

In this module, you will be able to identify the business objectives and assess the suitability for quantitative research. You will be able to build on qualitative findings to help inform a survey. You will be able to discuss the various types of surveys and take steps to design and implement a survey. You will also be able to recognize and avoid common survey pitfalls.

3 Stunden zum Abschließen

13 Videos (Gesamt 60 min), 4 Lektüren, 1 Quiz

13 Videos

Course Introduction4m

Introduction to Preparing to Design a Quantitative Survey for Market Research1m

Identifying Business Objectives4m

Assessing Suitability of Quantitative Research5m

Building On Qualitative Findings to Inform a Quantitative Survey4m

Introduction to Various Types of Quantitative Surveys1m

Online Surveys4m

Telephone Surveys4m

In-Person Surveys4m

Direct Mail Surveys3m

Steps to Design and Implement a Survey - Part 17m

Steps to Design and Implement a Survey - Part 24m

Recognizing and Avoiding Common Pitfalls6m

4 Lektüren

A Note From UC Davis10m

Back to Basics: Six Essential Skills for Telephone Interviewing15m

Qualtrics: 10 Tips for Building Effective Surveys15m

6 Common Survey Writing Mistakes in Market Research10m

1 praktische Übung

Module 1 Quiz30m

Woche

Woche 2

6 Stunden zum Abschließen

Designing and Implementing a Quantitative Survey

In this module, you will be able to delineate the market segment and select your survey method. You will be able to identify the appropriate sample sources and determine appropriate sample size while maximizing your response rate. You will be able to design a questionnaire and appropriate response options. You will be able to perform quality control on survey questions and test and launch your survey.

6 Stunden zum Abschließen

12 Videos (Gesamt 67 min), 4 Lektüren, 3 Quiz

12 Videos

Introduction to Designing and Implementing a Quantitative Survey1m

Delineating the Market Segment6m

Selecting the Survey Methods7m

Maximizing Response Rates5m

Maximizing Response Rates: Administering a Survey4m

Maximizing Response Rates: Level of Trust4m

Selecting Appropriate Sample Sources7m

Determining Appropriate Sample Size5m

Designing a Questionnaire5m

Designing Appropriate Response Options5m

Performing Quality Control8m

Pre-Testing Your Survey4m

4 Lektüren

Quirk's: What Everyone Needs to Know About Sampling10m

Sample Size Calculator5m

7 Tips for Good Survey Questions5m

Qualtrics Resources30m

1 praktische Übung

Module 2 Quiz30m

Woche

Woche 3

4 Stunden zum Abschließen

Analyzing a Survey

In this module, you will be able to review your survey data and look for any errors. You will be able to analyze your survey conducting descriptive and inferential analysis techniques to test your hypotheses. You will be able to conduct association analysis and causal analysis with your data. Please note that this module features a fair amount of advanced statistics related math. Throughout the module, optional activities setup as practice quizzes have been provided to help reinforce what you're learning.

4 Stunden zum Abschließen

12 Videos (Gesamt 59 min), 3 Lektüren, 6 Quiz

12 Videos

Analyzing a Survey Introduction1m

Reviewing Your Data and Looking for Errors4m

The Importance of Scales5m

Descriptive Analysis: Nominal Data6m

Descriptive Analysis: Ordinal and Interval Data5m

Inferential Analysis: Confidence Interval6m

Testing Hypotheses, Part 1: Overview3m

Testing Hypotheses, Part 2: An Example Application6m

Association Analysis: Comparing Groups of People4m

Association Analysis: Chi-Square Test6m

Association Analysis: Correlation Analysis2m

Causal Analysis6m

3 Lektüren

Making Sense of Survey Data30m

Sampling and Samples45m

Datasets for Module 3 Lectures10m

6 praktische Übungen

Sampling Activity10m

Scales Practice Activity10m

Descriptive Analysis Activity20m

Statistical Analysis Practice Activity20m

Causal Analysis Practice Activity10m

Module 3 Quiz30m

Woche

Woche 4

4 Stunden zum Abschließen

Assess Approaches and Interpret Quantitative Study Results

In this module, you will be able to assess the various approaches for analyzing your data. You will be able to consider multiple variables throughout your analysis and be able to interpret your results. Like the last module, this module features a fair amount of advanced statistics related math. Several optional activities setup as practice quizzes have been provided to help reinforce what you're learning.

4 Stunden zum Abschließen

10 Videos (Gesamt 38 min), 3 Lektüren, 4 Quiz

10 Videos

Assess Approaches and Interpret Study Results Introduction36

Regression and Errors6m

Multiple Variables3m

Using Multiple Variables3m

Multiple Regressions: Understanding What Drives Pricing3m

Binary Regression4m

Segmentation and Cluster Analysis4m

Factor Analysis4m

Conjoint Analysis4m

Course Summary1m

3 Lektüren

Using Multiple Variables Dataset10m

Regression Analysis30m

Quantitative Data Analysis Techniques for Data-Driven Marketing45m

3 praktische Übungen

Anscombe's Quartet15m

Multiple Regressions Practice Activity10m

Module 4 Quiz30m

Bewertungen

4.4

49 Bewertungen

5 stars
62,16 %
4 stars
24,71 %
3 stars
6,17 %
2 stars
2,31 %
1 star
4,63 %

Top-Bewertungen von QUANTITATIVE RESEARCH

von YT7. März 2019

It has been possible to learn a basic framework of statistical analysis.

von HC11. Juli 2021

A perfect blend of information and knowledge needed by newcomers to this field

von OO3. März 2022

I enjoyed every bit of the course content most especially the analytical aspect of it. I have indeed acquired an invaluable skill. Thanks to our amazing instructors.

von RD16. Juli 2019

Qualitative portion is very helpful. The quantitative part is hit or miss, a lot of it is very hypothetical and not useful when actually implementing the approach in Excel.

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Über den Spezialisierung Marktforschung

"Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data.

Students will learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyze research data, manage suppliers performing specialized research, and deliver recommendations from the research. By the end of the specialization, learners will create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey in Qualtrics, analyze quantitative data, develop insights by synthesizing findings across research methods, create data visualizations in Excel, and develop a presentation of findings with recommendations to stakeholders.

Häufig gestellte Fragen

Wann erhalte ich Zugang zu den Vorträgen und Aufgaben?
Der Zugang zu Vorlesungen und Aufgaben hängt von der Art Ihrer Anmeldung ab. Wenn Sie einen Kurs im Gastmodus belegen, können Sie die meisten Kursmaterialien kostenlos einsehen. Um auf benotete Aufgaben zuzugreifen und ein Zertifikat zu erhalten, müssen Sie während oder nach Ihrer Gastphase das Zertifikat erwerben. Wenn Sie die Gastoption nicht sehen:
Der Kurs bietet möglicherweise keine Gastoption an. Sie können stattdessen eine kostenlose Testversion ausprobieren oder finanzielle Unterstützung beantragen.
Der Kurs kann stattdessen "Vollständiger Kurs ohne Zertifikat" anbieten. Mit dieser Option können Sie alle Kursmaterialien einsehen, die erforderlichen Aufgaben einreichen und eine Endnote erhalten. Dies bedeutet auch, dass Sie kein Zertifikat erwerben können.
Was bekomme ich, wenn ich diese Spezialisierung abonniere?
Wenn Sie sich für den Kurs anmelden, erhalten Sie Zugriff auf alle Kurse der Spezialisierung und Sie erhalten nach Abschluss aller Arbeiten ein Zertifikat. Ihr elektronisches Zertifikat wird zu Ihrer Seite „Errungenschaften“ hinzugefügt – von dort können Sie Ihr Zertifikat ausdrucken oder es zu Ihrem LinkedIn Profil hinzufügen. Wenn Sie nur lesen und den Inhalt des Kurses anzeigen möchten, können Sie kostenlos als Gast an dem Kurs teilnehmen.
Ist finanzielle Unterstützung möglich?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Haben Sie weitere Fragen? Besuchen Sie das Learner Help Center.

Quantitative Research