Über diesen Kurs

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Stufe „Mittel“
Ca. 16 Stunden zum Abschließen
Englisch
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Stufe „Mittel“
Ca. 16 Stunden zum Abschließen
Englisch

von

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Fundação Instituto de Administração

Lehrplan - Was Sie in diesem Kurs lernen werden

Woche
1

Woche 1

6 Stunden zum Abschließen

MODULE 1 - Marketing Principles for Strategic Planning

6 Stunden zum Abschließen
11 Videos (Gesamt 63 min), 12 Lektüren, 6 Quiz
11 Videos
Video 1 - How to Market a Mousetrap7m
Video 2 - Marketing Overview - A Brief History of Marketing6m
Video 1 - Pricing Impact on Sales - Pt 14m
Video 2 - Pricing Impact on Sales - Pt 2 (Pricing Generic Strategies)5m
Video 3 - Pricing Impact on Sales - Pt 3 (Revenue Management)7m
Video 4 - Pricing Impact on Sales - Pt 4 (Improving the Pocket Price)5m
Video 1 - Place & Point of Sales5m
Video 1 - Promotion & Advertising Allowances to Sales Force7m
Video 1 - The Missing "P": The Role of Sales in Product Development7m
Video 1 - Module 1 Wrap-up session2m
12 Lektüren
Introducing the History of Marketing Theory and Practice10m
Should Salespeople be given pricing authority?10m
How to effectively avoid and handle objections based on value?10m
Price Elasticity 101: The Necessities and Your Pricing Strategy10m
The power of pricing10m
The Profit Leakage: The Price Waterfall10m
Book: Principles of Marketing10m
Book: Principles of Marketing. Chapter 13.110m
Whitepaper "Friction Between Sales & Marketing in Channel Decisions" - C.Rodrigues10m
The Costly Bargain of Trade Promotion10m
What strategic role does sales play in product design and development - StartUp Sales. Quora, 2011.10m
Involve sales in product development - Jeff Lash. How To Be a Good Product Manager, 2007.10m
6 praktische Übungen
Test your learning by doing this quiz30m
Test your learning by doing this quiz30m
Test your learning by doing this quiz30m
Test your learning by doing this quiz30m
Test your learning by doing this quiz30m
Test your learning on this module topics, by doing this graded quiz30m
Woche
2

Woche 2

3 Stunden zum Abschließen

Module 2 - Sales & Marketing Harmonization

3 Stunden zum Abschließen
5 Videos (Gesamt 36 min), 4 Lektüren, 3 Quiz
5 Videos
Video 2 - What Sales thinks about marketers4m
Video 1 - The Typical Conflicts - Harmonizing Sales & Marketing9m
Video 2 - The Typical Conflicts - Harmonizing Sales & Marketing - Interview13m
Video 1 - Sales & Marketing Harmonization Wrap-Up2m
4 Lektüren
Sales and Marketing Integration: A Proposed Framework10m
New Commercial Models: What's Working and what's not.10m
Sales and Marketing Integration: A Proposed Framework10m
Sales and Marketing Integration: A Proposed Framework10m
3 praktische Übungen
Test your learning through this quiz30m
Test your learning by doing this quiz30m
Test your learning on this module topics, by doing this graded quiz30m
Woche
3

Woche 3

4 Stunden zum Abschließen

Module 3 - A Checklist On Sales & Marketing Integration

4 Stunden zum Abschließen
9 Videos (Gesamt 58 min), 7 Lektüren, 4 Quiz
9 Videos
Video 1 - Types of Misalignment4m
Video 2 - Strategic Misalignment: Portfolio & Positioning7m
Video 3 - Misalignment: Value & S&T6m
Video 1 - Where does the misalignment reside?7m
Video 1 - Filling The Gaps in The Sales & Marketing Connection: Taking the Alignment to the Next Level5m
Video 2 - Filling The Gaps in The Sales & Marketing Connection: Communication7m
Video 3 - Filling The Gaps in The Sales & Marketing Connection: Structure & Processes8m
Video 1- A Checklist on Sales & Marketing Alignment - Module Wrap-Up session3m
7 Lektüren
A Simple Way to Test Your Company’s Strategic Alignment10m
The Ultimate Marketing Machine10m
Ending the war between sales and marketing10m
A Few Words About Jack Trout & Positioning8m
Ending the war between sales and marketing10m
Ending the war between sales and marketing10m
Sales and Marketing Integration10m
4 praktische Übungen
Test your learning through this practice quiz30m
Practice quiz to test your learning30m
Practice quiz - Lesson 330m
Test your learning on this module topics, by doing this graded quiz30m
Woche
4

Woche 4

3 Stunden zum Abschließen

Module 4 - Strategic Sales Management In Action – the journey goes on

3 Stunden zum Abschließen
4 Videos (Gesamt 21 min), 4 Lektüren, 1 Quiz
4 Videos
Rodrigo Antunes, Chief Marketing Officer speaks6m
Case: The Sales Point of View: Walter Miron5m
Instructions for the assignment and peer-review3m
4 Lektüren
Opti™: A Marketing & Sales Conflict on Choice of Retail Channel45m
Opti™: A Marketing & Sales Conflict on Choice of Retail Channel10m
Opti™: A Marketing & Sales Conflict on Choice of Retail Channel10m
Opti™: A Marketing & Sales Conflict on Choice of Retail Channel10m

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