Chevron Left
Zurück zu Vertriebsstrategie

Bewertung und Feedback des Lernenden für Vertriebsstrategie von Fundação Instituto de Administração

154 Bewertungen

Über den Kurs

Welcome to Course 2 - Sales Strategy - This course is designed to discuss the application of intelligence analysis in the sales planning process. And this approach contributes to integrating the sales planning process into the corporate strategy of the company because, in the strategy analysis and formulation process, we apply models, frameworks, tools, and techniques that also apply to the sales planning and management process. Therefore, the expected outcomes of this course focus on the transition from traditional to strategic sales planning, by discussing and applying the concepts recommended to support the development of the strategic guidelines. The concepts, models, tools, and techniques discussed and practiced during the course focus on the improvement of value creation from the sales function empowered by intelligence analysis, a process which typically applies in the strategy analysis front. The discussions go through how intelligence analysis can support the sales function, by providing methods to connect strategy to marketing and sales planning processes. In this course, the primary learning outcome is the ability to apply intelligence analysis to support sales planning process, and by being able to do this, you’ll improve your competencies and skills to support sales planning with a strategic approach. You’ll develop a final assignment at the end of the course, and it is designed from an adapted real-life business case. The challenges of the case comprise the business context, through which you’ll apply the conceptual framework discussed during Course 2. The outcomes of your analysis on the assignment case will be evaluated through a peer-review process....



16. Mai 2021

Well, this course is perfectly designed for the extraordinary salespeople, who want to be the BEST.

I am really glad to have this sort of knowledge.



14. Mai 2018

It is fantastic how FIA courses match theorical knowledge and practical business cases. One of the best specializations I took at Coursera for sure.

Filtern nach:

1 - 25 von 31 Bewertungen für Vertriebsstrategie

von Tendai R M

5. Mai 2020

von Abuzar A

15. März 2018

von patricio a

1. Juni 2020

von Moosa

18. Apr. 2020


17. Apr. 2021

von Ahmed A S

9. Okt. 2018

von Thiago B

19. Dez. 2019

von Jose L B P

20. Sep. 2019

von Martina D P

20. Sep. 2018

von bhuwan c j

19. Mai 2019

von Fernando G V

17. Aug. 2020

von Stephany F d B B

15. Mai 2020

von Ahmad G M

1. Aug. 2020

von Het B

2. Juli 2020

von Sridharan P

5. Mai 2020

von Gabriel T T M

15. Mai 2018

von xjllyl

27. Nov. 2019

von Евгений Ч

16. Apr. 2018

von femi b

8. Nov. 2022

von Denise H

15. Nov. 2019

von Eduardo R

11. März 2019

von Manish J

26. Okt. 2018

von Aarti v

24. Apr. 2020

von Hugo C M

28. März 2018

von Rimba S B

1. Juni 2022