Über diesen Kurs

11,661 kürzliche Aufrufe
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Ca. 14 Stunden zum Abschließen
Englisch
Untertitel: Englisch
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Ca. 14 Stunden zum Abschließen
Englisch
Untertitel: Englisch

von

Università Bocconi-Logo

Università Bocconi

Lehrplan - Was Sie in diesem Kurs lernen werden

Woche
1

Woche 1

3 Stunden zum Abschließen

THE INNOVATION DECISION

3 Stunden zum Abschließen
14 Videos (Gesamt 106 min), 3 Lektüren, 1 Quiz
14 Videos
Operation efficiency vs strategic efficiency3m
What data can and cannot do4m
Strategic efficiency4m
What does the scientific approach do: the Galilean manager5m
Inkdome case5m
What is innovation7m
The structure of the innovation decision15m
Risk and Uncertainty11m
Type I and type II errors in innovation decisions6m
Interactive tour of the Museum of Failure3m
The Building blocks: Theory, Hypotheses, Tests, Analysis12m
Formulate and apply theories to managerial problems11m
Tools: business model canvas and other tools8m
3 Lektüren
Readings & Videos10m
Recap slides10m
Background material (extended slides)10m
1 praktische Übung
Week 110m
Woche
2

Woche 2

4 Stunden zum Abschließen

THEORY AND DATA FOR INNOVATION MANAGEMENT

4 Stunden zum Abschließen
16 Videos (Gesamt 140 min), 3 Lektüren, 3 Quiz
16 Videos
Conditional probabilities and the Bayes Theorem12m
The scientific approach15m
Using the organization to set the decision rule7m
How to derive hypotheses from a theory6m
Hypotheses and their context [p values don’t always matter]5m
Cases4m
Design and logic of hypothesis testing (download the attached datasets)12m
The use of experiments in innovation management11m
Randomized Control Trials7m
Split and multivariate tests12m
Quasi Experimental Design6m
Innovation metrics11m
Metrics validity and reliability5m
Metrics validity7m
Metrics reliability8m
3 Lektüren
Readings & Videos10m
Recap slides10m
Background material (extended slides)10m
3 praktische Übungen
Exercise 115m
Exercise 215m
Week 210m
Woche
3

Woche 3

2 Stunden zum Abschließen

DATA ANALYSIS

2 Stunden zum Abschließen
8 Videos (Gesamt 63 min), 3 Lektüren, 1 Quiz
8 Videos
Regression analysis: Theory11m
Regression analysis: Application9m
Interview with Mimoto: paving the way for electric mobility using a scientific approach8m
Interview with Eni Gas and Power: leveraging big data to uncover customer preferences8m
Using data to answer important questions at Google3m
How firms and startups can gather and analyze data to test hypotheses6m
Reflection critical evaluation5m
3 Lektüren
Readings & Videos10m
Recap slides10m
Background material (extended slides)10m
1 praktische Übung
Week 310m
Woche
4

Woche 4

2 Stunden zum Abschließen

ADVANCED TOOLS FOR INNOVATION MANAGEMENT DECISIONS

2 Stunden zum Abschließen
7 Videos (Gesamt 53 min), 3 Lektüren, 1 Quiz
7 Videos
Difference-in-difference approach: Examples (download the attached datasets)9m
Instrumental variables: Theory (download the attached datasets)9m
Instrumental variables: Examples (download the attached datasets)5m
Data science vs causal links4m
Machine learning for innovation management decisions5m
Summary, conclusions, limitations of the scientific approach8m
3 Lektüren
Readings & Videos10m
Recap slides10m
Background material (extended slides)10m
1 praktische Übung
Week 410m

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