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Über den Kurs

How can innovators understand if their idea is worth developing and pursuing? In this course, we lay out a systematic process to make strategic decisions about innovative product or services that will help entrepreneurs, managers and innovators to avoid common pitfalls. We teach students to assess the feasibility of an innovative idea through problem-framing techniques and rigorous data analysis labelled ‘a scientific approach’. The course is highly interactive and includes exercises and real-world applications. We will also show the implications of a scientific approach to innovation management through a wide range of examples and case studies....

Top-Bewertungen

AM

18. Okt. 2020

Clear, concrete and useful. This course help you to think strategically when approaching an idea or you have to evaluate an idea in a broader context

JW

10. Apr. 2022

Really good course that helped me de-mystifying several areas within innovation management.

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