I found this introductory course well structured, easy to follow, and very informative. Perfect for beginners who wish to take a first step into SEO.

Very insightful Well taught Easy to understand though not so easy stuff Looking forward to learning more Believe it's moved in a much better direction

The presentation of this course is top-notched.

I hope the content of this course can be longer.

I hope the quizzes can be more rigorous and challenging

Good course to get an overall insight into SEO, how it has evolved, why it is important and how to optimize a website to have better raknking results

A great introduction to the SEO world, a great way to start an SEO career, or just refresh core concepts relevant to the digital marketing industry.

Really interesting! I never thought I would learn about the history of search engines yet here I am! So fascinating, I had no clue about all this :)

Great starting course on the basics of search engine algorithms, SEO best practices, and SEO practices that can get your site penalized with Google.

Excellent introduction to the world of SEO and how you can potentially become an SEO specialist and help websites improve their ranking and traffic.

Excellent introduction to SEO. I highly recommend this course to anyone interested in gaining a more-or-less complete picture of best SEO practices.

It was wonderful to learn about SEO history about different updates by Google to track SEO tactics. Thanks it was insightful. Regards Myda Sikander

Thanks for Coursera and for UC Davis for the opportunity to study .. it is much appreciated and it is great and full of knowledge , Thank you again

It's a fabulous course, fully packed with immense knowledge for anyone who wants to understand a brief overview of how exactly search engine works.

Although the course only touches on the basic concepts involved in SEO, it is a great introduction to anyone looking to learn more about the topic.

This Course really gave a basic understanding and mindset that an SEO has to build up while working on optimizing the websites and search results.

It's great to take a college level course on SEO. We covered a lot of material during this Introduction course. Look forward to the next course.

I think this course very effective. Especially reading documents really helped me to understand what is going on in SEO world. Thank you so much!

An effective course that highlights Google evolution.

Understanding how it has evolved make easier for a SEO specialist forecasting its behaviour.

The materials covered are very enlightening and the instructor is very knowledgeable about the subject. Kudos to UC Davis and the Coursera team.

The structure of the course content is really good. It is always good to know the inception of SEO first and then how things changes after that.

Very easy and brief lectures. The best part of this course are the extra reading materials as they are very helpful and give in depth knowledge.

for long time working as seo specialist, this course summarized almost all basic knowledge that took me more than a year to realize & experience

I loved the way this SEO specialization is introduced. The instructor helps first to understand what is SEO, its evolution, and good practices.

Very helpful and concise course. Highly relevant study material. Great content for to build foundation for advanced courses. Thank you UCDavis!

Great course for beginners. If you have some experience in SEO and content marketing, you can pass it quickly, but still get valuable insights.