Über diesen Kurs

48,590 kürzliche Aufrufe

Karriereergebnisse der Lernenden

44%

nahm einen neuen Beruf nach Abschluss dieser Kurse auf

44%

ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Ca. 8 Stunden zum Abschließen
Englisch
Untertitel: Englisch

Kompetenzen, die Sie erwerben

Social Media MarketingSocial MediaMarketing StrategyA/B Testing

Karriereergebnisse der Lernenden

44%

nahm einen neuen Beruf nach Abschluss dieser Kurse auf

44%

ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Ca. 8 Stunden zum Abschließen
Englisch
Untertitel: Englisch

von

Northwestern University-Logo

Northwestern University

Lehrplan - Was Sie in diesem Kurs lernen werden

InhaltsbewertungThumbs Up97%(4,610 Bewertungen)Info
Woche
1

Woche 1

2 Stunden zum Abschließen

Content Strategy

2 Stunden zum Abschließen
2 Videos (Gesamt 13 min), 7 Lektüren, 1 Quiz
2 Videos
Paid / Owned / Earned Media6m
7 Lektüren
Welcome to MOOC 4!10m
Meet Your Instructors10m
Grading and Logistics10m
Social Marketing Toolkits10m
Course Bookstore10m
A Note on the Frequency of Capstone Offerings10m
Special Toolkits for Paid/Financial Aid Learners10m
1 praktische Übung
Quiz 18m
Woche
2

Woche 2

1 Stunde zum Abschließen

Advertising

1 Stunde zum Abschließen
2 Videos (Gesamt 15 min), 1 Lektüre, 1 Quiz
2 Videos
How to Develop Facebook-type Advertising Pt 27m
1 Lektüre
Free Social Marketing Toolkit10m
1 praktische Übung
Quiz 210m
Woche
3

Woche 3

5 Stunden zum Abschließen

Social Integrated Marketing Communications (IMC)

5 Stunden zum Abschließen
15 Videos (Gesamt 113 min), 4 Lektüren, 2 Quiz
15 Videos
What is Gamification?9m
Keep Them Coming Back7m
Applications for Social IMC Strategy4m
Social IMC Example: Ridgid Plumber Forum8m
Social IMC Example: Carling Black Label9m
Social IMC Example: North Face7m
Social IMC Example: American Express9m
Engaging Your High-Value Markets17m
Rolling Out Your Blog6m
A/B Split Testing in 4 Easy Steps - Step 1 Building your Testing Grid5m
Step 2 - Creating your Tracking URLs6m
Step 3 - Executing Your Plan5m
Step 4 - Analyzing your Results3m
Hootsuite offers a Free message scheduler to automate message distribution2m
4 Lektüren
Assignment Overview10m
What is A/B Split Testing?10m
Download the A/B Testing Assignment Spreadsheet10m
Free E-books on A/B Testing10m
1 praktische Übung
Quiz 318m
Woche
4

Woche 4

1 Stunde zum Abschließen

Measuring Your Social Programs

1 Stunde zum Abschließen
4 Videos (Gesamt 28 min), 2 Lektüren, 1 Quiz
4 Videos
Measuring Social IMC Programs9m
Key Performance Indicators3m
Testing Your Strategies8m
2 Lektüren
Download the Lecture Video Slides10m
What Comes Next?10m
1 praktische Übung
Quiz 416m

Bewertungen

Top-Bewertungen von CONTENT, ADVERTISING & SOCIAL IMC

Alle Bewertungen anzeigen

Über den Spezialisierung Social Media-Marketing

In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from other people over brand content, 70% found consumer reviews to be their second most trusted source, 47% read blogs developed by influencers and experts to discover new trends and new ideas and 35% used blogs to discover new products and services. Also, 20% of women who used social considered products promoted by bloggers they knew. Today, businesses and consumers use social media to make their purchase decisions. Created in 2014, this Specialization is updated every quarter to ensure you are receiving the most up-to-date training. The Social Media Marketing Specialization is designed to achieve two objectives. It gives you the social analytics tools, and training to help you become an influencer on social media. The course also gives you the knowledge and resources to build a complete social media marketing strategy – from consumer insights to final justification metrics. In each course, you will also receive special toolkits with timely information & when you pay for the Capstone, you receive a market planning toolkit. Each of the individual courses can be audited for free. To see more, visit each course: 1-What is Social?, 2-The Importance of Listening, 3-Engagement & Nurture Marketing Strategies, 4-Content, Advertising & Social IMC, 5-The Business of Social....
Social Media-Marketing

Häufig gestellte Fragen

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

Haben Sie weitere Fragen? Besuchen Sie das Hilfe-Center für Teiln..