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Bewertung und Feedback des Lernenden für Content, Advertising & Social IMC von Northwestern University

1,032 Bewertungen
157 Bewertungen

Über den Kurs

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...



5. Feb. 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!


29. Sep. 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

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126 - 150 von 156 Bewertungen für Content, Advertising & Social IMC

von Marco

29. Jan. 2016


von Antariksh N

17. Juni 2019

This course gave me great insights into the world of marketing as a discipline as a whole. It is very interactive with video tutorials and reading content and the great amount of real world marketing campaigns and examples used in the modern world. It truly gave me a deep insight into the the various types of marketing and when and how to use the respective types according to the type of your target market.

von Jennifer C

19. März 2018

The Week 4 Videos and Quiz should be before Week 3. The videos refer to A/B testing the blog after we've already tested it. In the forum there was not anyone supervising or answering questions.

von Prathamesh D

1. Dez. 2016

The course is insightful and teaches real-world application of some social media strategies. However, it is not enough by itself; the specialization as a whole will be useful.

von Stepan M

21. Apr. 2022

Please, pay attention that this is integral part of Social Media specialization program. Good structure and information, while some examples feels old (dating back to 2010s).

von Odey

17. Mai 2019

The course was great but I'm from the Middle East so I think the marketing strategies would be different a little bit then the USA and Europe Marketing

von Felix S

20. Sep. 2016

This is nice! Cool interviewers, nice pace. Some of the terms are unnecessarily redundant, but in overall they make sense and paint a clear picture.

von Shruthi V S

31. März 2020

Some understanding of the current course is dependent on the previous ones which makes it difficult to do this course independently

von Nidhi J

19. Jan. 2016

It is a great course for the basic understanding of FB advertising and what a social IMC is and its importance in social marketing.

von Erik O

6. März 2020

I think the course was good. However it could have been a bit more current as I felt some of the information was a bit dated.

von Mohamed D M

3. Feb. 2020

its very good, but the way of explaining in google courses is much more clear my self i prefer it, but also this fine

von Karl L J

14. Jan. 2016

I am very excited about this particular assignment - great instructors means great instructions !!

von Hans K

11. Jan. 2018

The tool kit and guidance on how to create a blog is extremely valuable and effective.


29. Apr. 2017

Good but the part of AB testing is really neither motivating nor exciting forn IMCA

von Winton M

15. Feb. 2016

Great Content, PLEASE FIX MY credit for course.

von Leo Z

7. Jan. 2016

Great. Easy to understand and very practical.

von Ivan Z

19. Jan. 2019

Great course with effective information

von Avangelina C

7. Dez. 2016

I enjoyed the course.

von Giannandrea D M

5. Aug. 2020

very good course!

von Roxana P

14. Jan. 2019

Good information!

von Michelle E

22. Aug. 2019

Very good course

von Magical D

28. Sep. 2019

good one

von Sister E B

28. Juni 2016

The content of this course is excellent, and I've learned a tremendous amount. It would be a 5-star course if that were the only criterion.

I've become discouraged about the lack of rigor in the quizzes. A standard practice for students in online courses, if a quiz can be taken more than once, is to take the quiz before studying the material. (This is a research-supported study technique; it focuses attention on key points in listening/reading.) I'm finding that the questions virtually give away the answers. On my trial-run attempt, before the videos, I score close to or above the passing level. Because the multiple-response answers are immediately visible, a student could boost into the generous passing range on a second attempt just by seeing which boxes should have been checked or left unchecked. I can usually achieve a score of 100% on three attempts before seeing any of the material.

Questions could be more difficult by requiring more discerning application of the principles, or by requiring true recall (typing in rather than choosing the information in a multiple choice format). There are dozens of ways to make questions a more rigorous and authentic assessment of student knowledge; I'm sure you know and practice many of them in your face-to-face classes.

The option to repeat the quiz fails as an assessment because the questions are repeated identically even after the incorrect answers have been indicated -- and in the multiple response questions, this means that the correct answers have also been shown. A person with no knowledge of the subject matter should be able to score 100% in a maximum of 4 attempts at the quiz, just by trying each answer on each question. Thus the quiz is not any kind of assessment of actual knowledge.

The assignments do require a demonstration of some ability, but the grading scheme is sufficiently generous that a person who follows the instructions minimally will earn enough points so that, in conjunction with quiz scores, they pass and receive the certificate for the course.

This certificate program has high visibility in social media right now; it would be a shame for the certificate to devalue rapidly when it becomes clear to employers and students that the certificate does not, in fact, indicate that a person has passed any minimal threshold of knowledge or skill.

It may be that the Capstone project is graded quite rigorously, so that any slackers from the previous classes will not earn the certificate -- but that's a bit devious too.

von Hasan F

3. Feb. 2021

Again Update, it is such a loss to see a very well-designed specialization with a very well-taught subject by a very good instructor goes unreliable because it is not being updated. Another thing this course doesn't cover all major social media platforms, but it gives you a very good start especially if your audience is on Twitter

von Kenneth C S V

25. Feb. 2022

The first quiz was difficult for me since I took this course solo. I didn't have a background of the other questions. It's better if topics will be discussed first before a quiz whether or not it's a part of a specialization, it should also be as standalone. Thank you!