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Bewertung und Feedback des Lernenden für Content, Advertising & Social IMC von Northwestern University

1,066 Bewertungen

Über den Kurs

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...



5. Feb. 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!


29. Sep. 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

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51 - 75 von 163 Bewertungen für Content, Advertising & Social IMC

von Mohamed S S S

20. Apr. 2020

I really liked this course especially the A/B testing part and the KPI's part

von Shamika K

2. Mai 2020

Coursera provide is good knowledge for students. I like learning process.

von Vikas D

5. Juni 2016

Good detailing and examples shared help to understand concepts better.

von Santiago M

10. Nov. 2020

Happy! Build up a little bit more my knowledge on Social Marketing.

von Mark B

6. Aug. 2017

Excellent course providing valuable insights to approaching social

von Sophie Q

24. Sep. 2020

Very useful theories and tips for various marketing strategies!

von Eugene T

4. Jan. 2016

Great coverage on content creating and Social IMC strategies

von Danielle C

21. Okt. 2018

A little lengthy but managed to get through it and enjoy it


16. Nov. 2016

Join the winning team were all is happening. Great Course.


25. Sep. 2016

Excelente Course. It needs more languages in the subtitles

von Sharmistha M

26. März 2020

The A/B Split test is explained so simply and perfectly.

von Auadhati D

16. Mai 2020

i loved this course, its really helpful and productive

von Josefina C

2. Jan. 2017

Excellent course. Contains a really useful information.

von Michael L

3. Juli 2021

Challenging courses, Thank you for the explanation.

von Dzenan B

6. Jan. 2016

Great course with excellent examples and materials.

von Nelly M C S

3. Juni 2021

Excelente curso. Excelente Facilitador. GRACIAS

von Dominic E

13. Nov. 2020

Excellent information if you want to scale up.

von Ho T V

23. Dez. 2019

Good course, brings a lot of useful knowledge!

von Geoffrey K

11. Jan. 2016

Extremely well explained and great teachers.

von Tifanny S

11. Sep. 2021

Very clear explanation, and very practical

von Vay R

7. Dez. 2016

My favorite in the specialization thus far

von Mani R B

18. Dez. 2015

Nice course. Thanks to all the professors.

von irina k

22. Apr. 2019

very useful information! i learned a lot.

von Nicole P

28. Juni 2016

Very beneficial information in this MOOC!

von Huzaifa A

15. Mai 2021

Tremendous learning through this course.