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Bewertung und Feedback des Lernenden für Content, Advertising & Social IMC von Northwestern University

4.7
Sterne
1,021 Bewertungen
153 Bewertungen

Über den Kurs

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites. Additional MOOC 4 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern) * Steffi Decker (Junior Partner, Chong and Koster) * Joey Strawn (Director of Integrated Marketing, Industrial Strength Marketing)...

Top-Bewertungen

AH
5. Feb. 2016

This is my favorite course of the series so far. Information dense, the hands-on class project for this unit will help unpack the mystery of A/B split testing using free online tools. Recommended!

RQ
29. Sep. 2019

I recommend this class for it teaches engagement technics for quick low return and it also teaches nurturing techniques for those that take a while to sell but much much higher return

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101 - 125 von 151 Bewertungen für Content, Advertising & Social IMC

von Hareem Z

18. März 2021

perfect course

von Martin V

28. Apr. 2017

Very Enjoyable

von Hamada S

30. Nov. 2016

Awesome course

von Te'-Lor W E

9. Mai 2016

super helpful!

von Marat G

26. Feb. 2020

really great!

von Apichart T

19. Aug. 2017

Good Strategy

von Víctor R O L

3. Juli 2017

Great course!

von Rukkiya B

20. Apr. 2021

Learned Alot

von Diane M

18. Sep. 2018

Very helpful

von yinsan

10. Sep. 2017

nice course

von Hamdy R M M G

2. März 2018

great mooc

von Yauri

19. Jan. 2016

Excellent.

von SHUBHRODEEP P

15. Sep. 2021

BEST!!!!!

von Mahmoud R

8. Apr. 2019

very cool

von Sebastian S

10. Jan. 2016

Excelent

von Ravi r s

2. Mai 2020

Great

von DAMILOLA E O

9. Juli 2018

great

von Huynh L M T ( H

22. März 2021

Good

von BINING Z

2. Juli 2018

good

von Gabriel G

10. Feb. 2016

good

von Nguyễn T N L K F

31. Okt. 2021

<3

von ERNAZAROV U K o

6. Okt. 2020

ok

von Marco

29. Jan. 2016

V

von Antariksh N

17. Juni 2019

This course gave me great insights into the world of marketing as a discipline as a whole. It is very interactive with video tutorials and reading content and the great amount of real world marketing campaigns and examples used in the modern world. It truly gave me a deep insight into the the various types of marketing and when and how to use the respective types according to the type of your target market.

von Jennifer C

19. März 2018

The Week 4 Videos and Quiz should be before Week 3. The videos refer to A/B testing the blog after we've already tested it. In the forum there was not anyone supervising or answering questions.