This course offers an introduction to social impact strategy and social entrepreneurship, including key concepts, an overview of the field, and tools to get started as a changemaker. Students will learn how to innovate and design new ideas and new organizational forms to implement those ideas. Students who take this course will be better prepared to launch social impact
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Social Impact Strategy: Tools for Entrepreneurs and Innovators
University of Pennsylvania
Über diesen Kurs
52,876 kürzliche Aufrufe
Karriereergebnisse der Lernenden
30%
nahm einen neuen Beruf nach Abschluss dieser Kurse auf
32%
ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs
Kompetenzen, die Sie erwerben
Market AnalysisBusiness ModelBusiness ModelingSocial Entrepreneurship
Karriereergebnisse der Lernenden
30%
nahm einen neuen Beruf nach Abschluss dieser Kurse auf
32%
ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Stufe „Anfänger“
Ca. 9 Stunden zum Abschließen
Empfohlen: 4 weeks of study, 2-4 hours/week
Englisch
Untertitel: Englisch
Lehrplan - Was Sie in diesem Kurs lernen werden
2 Stunden zum Abschließen
Introduction
Learn about the key qualities of social innovation, social enterprise, and social entrepreneurs. How do social entrepreneurs approach problem solving? How might we identify social initiatives that are truly innovative in their approach to delivering on their mission, sustaining their venture, or scaling their impact? This module introduces the topic and offers examples of initiatives you might study as cases organizations throughout the course.
2 Stunden zum Abschließen
9 Videos (Gesamt 39 min), 1 Lektüre, 1 Quiz
9 Videos
1.1 Introduction to Social Innovation6m
1.2 Traditional approaches to public problem solving4m
1.3 A social entrepreneur's approach to problem solving6m
1.4 Introduction to the social enterprise and the social enterprise spectrum6m
1.5 The Importance of the business model1m
1.6 Traits of social enterprise across the spectrum6m
1.7. Meet Carlos and Coco2m
1.8. Anatomy of a Social Entrepreneur2m
1 Lektüre
Recommended Readings for Week 1. Introduction10m
1 praktische Übung
Week 1 Quiz: Introduction to Social Innovation, Enterprise, and Entrepreneurship40m
2 Stunden zum Abschließen
Define and Design
Learn the inputs and basic blueprints of a well-articulated vision. Develop an understanding of the design process, and learn to use an empathy map and a mind map for client-oriented innovation. Learn to build a logic model, which will help you articulate your innovation's theory of change from resources (inputs) to activities to impact. We encourage students to apply these tools immediately, to an active or idea-stage social initiative, that you are working directly on or that you admire.
2 Stunden zum Abschließen
13 Videos (Gesamt 70 min), 1 Lektüre, 1 Quiz
13 Videos
2.2 Why is Design Thinking Important for Social Innovation?4m
2.3 How to Design Part 1: Spark Useful Insights by Listening with Empathy5m
2.4 How to Design Part 2: Identify the Most Powerful Insights and Potential Solutions by Building a Mind Map6m
2.5 How to Design Part 3: Prototyping3m
2.6 Embracing Creativity and Innovation3m
2.7 Articulating your Roadmap to Impact: The Logic Model3m
2.8 The Logic Model: Critical Elements6m
2.9 The Logic Model: How to Use It7m
2.10 Three Examples of Logic Models10m
2.11 Tips for Building a Strong Logic Model2m
2.12. Carlos and Coco Define and Design (Part 1: Listening with Empathy, Empathy Maps, and Mind Maps)7m
2.13. Carlos and Coco Define and Design (Part 2. Prototyping and Logic Models)4m
1 Lektüre
Recommended Readings for Week 2: Define and Design10m
1 praktische Übung
Week 2 Quiz: Finding Innovations and the Road to Impact30m
2 Stunden zum Abschließen
Pilot and Scale
We must test our ideas in the real world, early and often, to determine if they can truly deliver on either their social or financial mission. Learn to build and use the balanced scorecard, a key tool to assess the real-world performance of a social innovation. The scorecard will allow you to measure and articulate both the initiative's current reach and health, as well as the work that is left to be done. An innovation achieves the intended social impact in a way that is financially supportable may be a candidate for scale. Learn to assess whether and how to approach scale for your social innovation.
2 Stunden zum Abschließen
11 Videos (Gesamt 52 min), 1 Lektüre, 1 Quiz
11 Videos
3.2 A Third Approach to Measuring Performance: The Balanced Scorecard4m
3.3 Examples of Balanced Scorecards7m
3.4 How to Develop a Balanced Scorecard - Overview2m
3.5 How to Develop a Balanced Scorecard - Detail7m
3.6 What is Scale?3m
3.7 The Importance of Scale in the Social Sector2m
3.8 Five Approaches to Scale - Overview3m
3.9 Five Approaches to Scale - Details and Implications5m
3.10 Approaching Scale Critically4m
3.11. Carlos and Coco Pilot and Scale (Scorecard, Marketing Matrix, and Customer Segmentation)5m
1 Lektüre
Recommended Readings for Week 3. Pilot and Scale10m
1 praktische Übung
Week 3 Quiz: Performance Measurement and Scale28m
2 Stunden zum Abschließen
Sector Selection and Business Models
This course concludes with an exploration of the organizational forms and modes of delivering impact across the business model spectrum.
2 Stunden zum Abschließen
15 Videos (Gesamt 73 min), 1 Lektüre, 1 Quiz
15 Videos
4.2 Features of the Business Model3m
4.3 Business Models along the Business Model Spectrum4m
4.4 Choosing a Model - Introduction5m
4.5 Choosing a Model - How to Choose5m
4.6 Drilling Down on Assessment 2: Competitive Positioning6m
4.7 Competitive Positioning: Market Characteristics and Differentiation4m
4.8 An Example of Competitive Positioning: Blue Avocado5m
4.9 An Example of Competitive Positioning: Jolkona4m
4.10 Key Criteria of Competitive Positioning Assessment2m
4.11 Choosing a Model - Pathways Lead to Many Organizational Forms that Can Result5m
4.12 Balancing Mission and Profit1m
4.13.Carlos and Coco Choose a Business Model8m
4.14 The bottom line54
4.15. Key Questions all Social Innovators Must Ask5m
1 Lektüre
Recommended Readings for Week 4. Sector Selection and Business Models10m
1 praktische Übung
Week 4 Quiz: Sector Selection and Business Models26m
Bewertungen
Top-Bewertungen von SOCIAL IMPACT STRATEGY: TOOLS FOR ENTREPRENEURS AND INNOVATORS
von ANov 1, 2017
Wonderful!!! A great way to organize your thoughts and make your plan more efficient if you want to make a social impact. Thanks Coursera for offering this great tool for social entrepreneurs!
von LHMay 29, 2017
Very informative with lots of practical touch points and examples! I genuinely enjoyed taking part in this online course and it has significantly shaped my own research for my master's degree.
von ESJul 17, 2019
I find this course very informational and more importantly, very actionable. I finished the course feeling confident that I will be able to use the tools taught in my own initiative.
von TWNov 11, 2019
Excellent course for anyone planning to start a nonprofit or wanting to think more strategically about an existing nonprofit. Lessons are well-organized, concise, and informative.
von SSDec 29, 2016
In-depth knowledge of social impact with relevant examples and handy tools and frameworks. The course provided structure to my approach towards social impact. Highly recommended.
von CGFeb 25, 2017
Great course to gain an insight of the world of social entrepreneurship; gives you a solid framework to get your social enterprise started on the right footing. thanks
von KMJul 25, 2017
It gave me a very in-depth understanding of What social Entrepreneurship is and the importance of building a Business Model to a Social Enterprise for sustainability.
von LMNov 4, 2017
Excellent course with thorough examples and tangible tools to adopt and implement in one's own practice. Absolutely worth the time investment. Highly recommended.
von
University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Häufig gestellte Fragen
Wann erhalte ich Zugang zu den Vorträgen und Aufgaben?
Sobald Sie sich für ein Zertifikat angemeldet haben, haben Sie Zugriff auf alle Videos, Quizspiele und Programmieraufgaben (falls zutreffend). Aufgaben, die von anderen Kursteilnehmern bewertet werden, können erst dann eingereicht und überprüft werden, wenn Ihr Unterricht begonnen hat. Wenn Sie sich den Kurs anschauen möchten, ohne ihn zu kaufen, können Sie womöglich auf bestimmte Aufgaben nicht zugreifen.
Was bekomme ich, wenn ich das Zertifikat erwerbe?
Wenn Sie ein Zertifikat erwerben, erhalten Sie Zugriff auf alle Kursmaterialien, einschließlich bewerteter Aufgaben. Nach Abschluss des Kurses wird Ihr elektronisches Zertifikat zu Ihrer Seite „Errungenschaften“ hinzugefügt – von dort können Sie Ihr Zertifikat ausdrucken oder es zu Ihrem LinkedIn Profil hinzufügen. Wenn Sie nur lesen und den Inhalt des Kurses anzeigen möchten, können Sie kostenlos als Gast an dem Kurs teilnehmen.
Wie erfolgen Rückerstattungen?
Ist finanzielle Unterstützung möglich?
How is this course unique?
This is the only Coursera class that invites students who complete the course to apply for an in-person educational experience, called the Global Social Impact House: http://socialimpactstrategy.org/residential/gsih.
How often will this course be offered?
The course is available on the following dates:
Oct 3 - Nov 7
Oct 31 - Dec 5
Nov 28 - Jan 2
Dec 26 - Jan 30
Jan 23 - Feb 27
Feb 20 - Mar 27
Do I have to pay for a certificate to apply for the Global Social Impact House?
No, you do not have to pay for the certificate. You simply have to complete the course and apply for consideration. For more information on the Global Social Impact House, please visit: socialimpactstrategy.org/residential/gsih
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