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173 Bewertungen
30 Bewertungen

Über den Kurs

Your markets are on social and you need to be there. However, your social strategy needs to be based on the business metrics which define your success. This final Capstone Project in the Social Marketing Specialization will put the methodologies, tools, and insights you have learned to the test as you create a multifaceted plan to assure effective social marketing is an integral part of your business strategy. Whether your company has a sophisticated Engagement Strategy or you are a new start-up, you will learn to harness the full power of social marketing to grow provable market share and build stronger relationships with your high value markets. For success in today's digital world, you must have a plan to integrate your social and mobile marketing strategies into your business strategy. In this Capstone you will use the practical skills that you’ve mastered through the Specialization to demonstrate your ability to integrate social and mobile marketing strategies into a company’s business strategy. 2016 Capstone Schedule: 1st offering begins on February 29 (2/29/16). It will be offered again starting on May 23 (5/23/16), August 29 (8/29/16), and November 28 (11/28/16),...

Top-Bewertungen

MS

May 24, 2017

Learning by doing, and having fun with such enjoyable teaching style by a world leading top-notch Prof! Just as good and even better than a lot of my Ivy League profs! What else can you ask for?

DA

Mar 26, 2016

The videos are great and the downloads made making sense of it all much easier. The Excel spreadsheets are very pragmatic and can easily be used for building out future social marketing plans.

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26 - 30 von 30 Bewertungen für Social Marketing Capstone Project

von Dennis G

Feb 26, 2017

Great course. Loved the content and its delivery.

von Apichart T

Aug 19, 2017

make me understand how to calculate ROI

von María F G G

Sep 16, 2016

gooooood

von Sayo A

Oct 19, 2017

Excellent course! It is very practical and hands-on. I definitely completed the course confident in my new skill.

von linda n o q

Dec 07, 2016

It was an insightful course which looked at key strategies most often ignored by social marketers. Randy did a great job on that excel sheet for the capstone project! Thank you.