This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.
Dieser Kurs ist Teil der Spezialisierung Meta Social-Media-Marketing Zertifikat über berufliche Qualifikation
79.995 bereits angemeldet
von
Über diesen Kurs
348.302 kürzliche Aufrufe
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Kurs 2 von 6 in
Stufe „Anfänger“
No experience is needed to start this course.
Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.
Ca. 12 Stunden zum Abschließen
Englisch
Untertitel: Arabischer Raum, Französisch, Portugiesisch (europäisch), Italienisch, Portugiesisch (Brasilien), Vietnamesisch, Deutsch, Russisch, Englisch, Spanisch
Was Sie lernen werden
How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media and how to iterate on that performance
Kompetenzen, die Sie erwerben
- Content Development
- content management
- Social Media Marketing
- Content Marketing
- Marketing Content Development
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Kurs 2 von 6 in
Stufe „Anfänger“
No experience is needed to start this course.
Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.
Ca. 12 Stunden zum Abschließen
Englisch
Untertitel: Arabischer Raum, Französisch, Portugiesisch (europäisch), Italienisch, Portugiesisch (Brasilien), Vietnamesisch, Deutsch, Russisch, Englisch, Spanisch
von
Meta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
Lehrplan - Was Sie in diesem Kurs lernen werden
4 Stunden zum Abschließen
Establish Your Presence
In week 1, you will learn how to establish your business presence on social media, and practice doing so, and how to create a brand using the EPIC brand framework.
4 Stunden zum Abschließen
15 Videos (Gesamt 74 min), 7 Lektüren, 3 Quiz
3 Stunden zum Abschließen
Social Media Content
This week you will learn the elements of a post and how to create one for a business using text and images effectively.
3 Stunden zum Abschließen
11 Videos (Gesamt 60 min), 1 Lektüre, 3 Quiz
4 Stunden zum Abschließen
Social Media Content Management
This week you will learn how to identify what to post and manage your content. You'll also learn how to moderate social media conversations and you’ll practice building a content calendar.
4 Stunden zum Abschließen
14 Videos (Gesamt 91 min), 3 Lektüren, 3 Quiz
2 Stunden zum Abschließen
Evaluate Your Efforts
This week you will learn how to evaluate and optimize your social media marketing efforts. You'll practice using real world data to improve on your posts and optimize your efforts.
2 Stunden zum Abschließen
7 Videos (Gesamt 40 min), 1 Lektüre, 2 Quiz
Bewertungen
- 5 stars89,44 %
- 4 stars8,68 %
- 3 stars1,13 %
- 2 stars0,29 %
- 1 star0,43 %
Top-Bewertungen von SOCIAL MEDIA MANAGEMENT
von FF23. Jan. 2021
Iam really happy I chose social media marketing as my course.they have very unique way of teaching and now I'm aware of so many different ways and tricks to grow on a business page. Thank you so much❤
von GK5. Sep. 2021
It was really good. I like all the content and how it was described. It gives all answers to all the questions of how a social media platform is managed. The content calendar was really helpful.
von GZ2. Mai 2021
I liked the teacher of the course ! Her voice, accent, intonation were clear. She is the best speaker that I have seen so far. Thanks for such insightful course!!!! I already recommended on Linkedln.
von SW10. Mai 2021
I really enjoyed the course, a great pace, explanation, and exercise. The spreadsheet though... gosh, that's a bit difficult to read. I understand but hard to read, especially for the final exam.
Über den Meta Social-Media-Marketing Zertifikat über berufliche Qualifikation
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Meta marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
Häufig gestellte Fragen
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Was bekomme ich, wenn ich dieses Zertifikat abonniere?
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