This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
Dieser Kurs ist Teil der Spezialisierung Meta Social-Media-Marketing Zertifikat über berufliche Qualifikation
230.953 bereits angemeldet
von
Ãœber diesen Kurs
849.349 kürzliche Aufrufe
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100Â % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Kurs 1 von 6 in
Stufe „Anfänger“
Ca. 15 Stunden zum Abschließen
Englisch
Untertitel: Arabischer Raum, Französisch, Italienisch, Portugiesisch (Brasilien), Vietnamesisch, Deutsch, Russisch, Englisch, Spanisch
Was Sie lernen werden
Understand the landscape of traditional, digital, and social media marketing
Understand the major social media platforms, how they function, and what role they play in marketing
Create SMART goals, identify KPIs, and define your target audience and their customer journey
Choose the right social media platforms and learn how to create social media policies
Kompetenzen, die Sie erwerben
- Social Media Marketing
- Marketing
- Digital Marketing
- Social Media Marketing Strategy
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100Â % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Kurs 1 von 6 in
Stufe „Anfänger“
Ca. 15 Stunden zum Abschließen
Englisch
Untertitel: Arabischer Raum, Französisch, Italienisch, Portugiesisch (Brasilien), Vietnamesisch, Deutsch, Russisch, Englisch, Spanisch
von
Meta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
Lehrplan - Was Sie in diesem Kurs lernen werden
4 Stunden zum Abschließen
The Social Media Landscape
This week you'll get an introduction to the Meta Social Media Marketing Professional Certificate program, then you'll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.
4 Stunden zum Abschließen
14 Videos (Gesamt 75 min), 8 Lektüren, 3 Quiz
3 Stunden zum Abschließen
Social Media Platforms Overview
In week two, you'll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.
3 Stunden zum Abschließen
13 Videos (Gesamt 120 min), 2 Lektüren, 2 Quiz
3 Stunden zum Abschließen
Goals and Planning for Success
In week three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the week you'll complete your first project and apply your learning to a real life scenario.
3 Stunden zum Abschließen
6 Videos (Gesamt 21 min), 3 Lektüren, 3 Quiz
4 Stunden zum Abschließen
Understand Your Audience
This week, you'll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You'll end the week with a project in which you will build your own target audience persona and customer journey.
4 Stunden zum Abschließen
6 Videos (Gesamt 32 min), 4 Lektüren, 3 Quiz
Bewertungen
- 5 stars88,59Â %
- 4 stars9,35Â %
- 3 stars1,11Â %
- 2 stars0,23Â %
- 1 star0,70Â %
Top-Bewertungen von INTRODUCTION TO SOCIAL MEDIA MARKETING
von JM20. Juli 2022
I loved going over the first couple weeks into the course, but I truly have loved the last 3 weeks as they have really opened my perspective on how I will go about building my brand. Thank you so much
von RS16. Jan. 2021
This course is amazing! It gives me a new perspective of using social media, makes me know the power of social media, and teach me how to use social media for marketing purpose.
Thank you Mrs. Anke
von PG17. Apr. 2022
I am so glad that I joined this course. It is life-enriching. I've learned a lot from Prof. Anke Audenaert, the skills I've learned in this course is something that I can apply in my line of work.
von DL1. Nov. 2020
I learned a lot from this course. It explains the basics (which I knew already) but they expand it and give you proper tips to plan out your marketing plan. It is good to go back and learn it again.
Über den Meta Social-Media-Marketing Zertifikat über berufliche Qualifikation
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Meta marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
Häufig gestellte Fragen
Wann erhalte ich Zugang zu den Vorträgen und Aufgaben?
Was bekomme ich, wenn ich dieses Zertifikat abonniere?
Can I receive university credit for completing this course?
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