Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn:
von
Sport-Marketing
Northwestern UniversityÜber diesen Kurs
30.296 kürzliche Aufrufe
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Stufe „Mittel“
Ca. 14 Stunden zum Abschließen
Englisch
Untertitel: Arabischer Raum, Französisch, Portugiesisch (europäisch), Italienisch, Portugiesisch (Brasilien), Vietnamesisch, Deutsch, Russisch, Türkisch, Englisch, Spanisch
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Stufe „Mittel“
Ca. 14 Stunden zum Abschließen
Englisch
Untertitel: Arabischer Raum, Französisch, Portugiesisch (europäisch), Italienisch, Portugiesisch (Brasilien), Vietnamesisch, Deutsch, Russisch, Türkisch, Englisch, Spanisch
von
Northwestern University
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Lehrplan - Was Sie in diesem Kurs lernen werden
2 Stunden zum Abschließen
What is sports marketing?
Welcome to the first module of Sports Marketing. This course showcases sports-specific marketing strategies and trends. In subsequent modules, we will discuss how sports marketing is both similar and different from other kinds of marketing, but to start our course, we’ll provide a broad overview of the differing aspects of sports marketing and will also break down the components of sports marketing as a concept.
2 Stunden zum Abschließen
10 Videos (Gesamt 41 min), 2 Lektüren, 1 Quiz
2 Stunden zum Abschließen
Sports Marketing: differences and similarities with other marketing
In Module 2, we will examine the difference between service and product marketing and why sports marketing has some overlap with both of these areas. We will also explore the world of event marketing.
2 Stunden zum Abschließen
5 Videos (Gesamt 28 min), 1 Lektüre, 1 Quiz
2 Stunden zum Abschließen
Value: Sponsorship, Partnerships & Dynamic ticket pricing
This module will explore how to gain value in brand and sponsorship partnerships. Licensing and dynamic ticket pricing, and the potential value of both will also be touched on.
2 Stunden zum Abschließen
8 Videos (Gesamt 41 min), 1 Lektüre, 1 Quiz
3 Stunden zum Abschließen
Sports communication: press releases, media relations, public relations
This module will cover the primary areas of communication in sports marketing. Sports-specific trends in public relations will be highlighted, along with specific examples. This module will also include a thorough overview of how to draft an effective press release.
3 Stunden zum Abschließen
5 Videos (Gesamt 36 min), 2 Lektüren, 2 Quiz
Bewertungen
Top-Bewertungen von SPORT-MARKETING
von DS13. Juli 2020
I really enjoyed this course, it was very informative and easy to follow. The videos were clear and the graded sections were great. The course as a whole was enjoyable and would recommend to others.
von JJ27. Jan. 2020
I am really into this lesson that is a practical subject that could be easily learned. and also, Assignments are a nice way to apply the knowledge from the course, I hope it has an advanced lesson.
von AP17. Mai 2021
Very informative and a good course for people with little to no information about sports marketing. The only negative thing I would like to add is that the interviews seemed a little excessive.
von BB15. Juni 2020
This was a comprehensive and informative course. So grateful to have had the guidance of Dr Candy Lee. Each module was in depth, provided great lectures and reading to support the teaching.
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