Über diesen Kurs

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Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

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Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Stufe „Anfänger“

Ca. 19 Stunden zum Abschließen

Empfohlen: 4 weeks of study, 2-3 hours/week...

Englisch

Untertitel: Englisch

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Stufe „Anfänger“

Ca. 19 Stunden zum Abschließen

Empfohlen: 4 weeks of study, 2-3 hours/week...

Englisch

Untertitel: Englisch

Lehrplan - Was Sie in diesem Kurs lernen werden

Woche
1
5 Stunden zum Abschließen

Introduction

A science has laws and rules. But art has no laws or rules. In fact, art is about breaking the rules, to create wonderful new works. Innovation is an art, not a science; it is about breaking the rules intelligently, to create value through novel, useful ideas. The best way to learn the art of innovation, or indeed to learn any art, is from those who have mastered it at the highest level and are willing and able to share their wisdom. In this course, a master innovator, Dadi Perlmutter, shares with Coursera learners what he has learned during 34 years of world-changing innovation at Intel Corp., where he served until recently as Executive Vice President. Perlmutter summarizes over three decades of innovation in ten key lessons, recounted in conversation with Prof. Shlomo Maital. Our hope is that these ten lessons will significantly improve your chances of success as an entrepreneur. At the end of this module you will be able to analyze situations of failure and success, and to draw conclusions for future situations.

...
10 Videos (Gesamt 80 min), 6 Lektüren, 4 Quiz
10 Videos
Love and Knowledge are Infinite, Grow and Share - video 17m
Love and Knowledge are Infinite, Grow and Share - video 24m
Love and Knowledge are Infinite, Grow and Share - video 38m
Learning from Failure and Success - video 19m
Learning from Failure and Success - video 25m
Learning from Failure and Success - video 37m
Nothing Moves Without a Vision - video 18m
Nothing Moves Without a Vision - video 23m
Nothing Moves Without a Vision - video 38m
6 Lektüren
General Instructions for the course10m
A Letter to Our Learners10m
Additional Readings - Introduction10m
Additional Readings - Love and Knowledge are Infinite: Grow and Share10m
Additional Readings - Learn from Failures and Successes: Failing is Good!10m
Additional Readings - Nothing Moves without a Vision10m
3 praktische Übungen
Love & Knowledge6m
Failure & Success4m
Vision4m
Woche
2
4 Stunden zum Abschließen

Strategy, Action & Resistance

Many highly creative people never get beyond vaguely talking about their ideas. Don’t be like them, Perlmutter counsels. Take action to implement at least some of your ideas. The bigger your idea, the more resistance you will likely encounter. Perlmutter explains how he overcame such resistance, in order to help you do the same. At the end of this module you will be able to define key features of your product or service in order to differentiate it. You will also be able to focus on key ideas in order to fight resistance.

...
9 Videos (Gesamt 67 min), 3 Lektüren, 4 Quiz
9 Videos
Have a Differentiated Market Transforming Strategy - video 28m
Have a Differentiated Market Transforming Strategy - video 37m
Dare to take action - video 19m
Dare to take action - video 26m
Dare to take action - video 35m
Fight Resistance - video 16m
Fight Resistance - video 29m
Fight Resistance - video 36m
3 Lektüren
Additional Readings - Have a Differentiated Market-Transforming Strategy10m
Additional Readings - Dare to Take Action10m
Additional Readings - Fight Resistance10m
3 praktische Übungen
Build a Differentiated Market Strategy4m
Dare to Take Action6m
Fight Resistance4m
Woche
3
4 Stunden zum Abschließen

Ecosystem, Team & Simplicity

Innovators and their innovations rarely stand alone. Most innovations are part of large complex ecosystems. Perlmutter counsels you to design your ecosystem to enhance your innovation and offers examples of how he himself did this with the Centrino chipset. He then discusses how innovators can build powerful, effective teams. At the end of this module you will be able to design an ecosystem and build a powerful and effective team. You will also be able to simplify a complex product or service.

...
9 Videos (Gesamt 66 min), 3 Lektüren, 4 Quiz
9 Videos
It's all About the Ecosystem - video 26m
It's all About the Ecosystem - video 36m
Build a Team with the Right Culture - video 16m
Build a Team with the Right Culture - video 210m
Build a Team with the Right Culture - video 35m
Keep it Simple - video 19m
Keep it Simple - video 27m
Keep it Simple - video 35m
3 Lektüren
Additional Readings - It is All About the Ecosystem10m
Additional Readings - Build a Team: It is About the Culture10m
Additional Readings - Keep It Simple!10m
3 praktische Übungen
Ecosystems4m
Build a Team4m
Keep It Simple6m
Woche
4
4 Stunden zum Abschließen

Summary & Final Assignment

We began by observing that innovation is about breaking the rules. Nonetheless, experience shows that there are some basic lessons that can be learned from long years of experience, lessons that can help young startup entrepreneurs improve their chances of ultimate success. We hope and trust that Coursera learners have integrated these ten lessons, adapted and expanded them to fit their needs and personalities, and will make them part of their personal toolbox as they set out to use their creativity to change the world. The capstone project, the fourth of four courses in this specialization, will help them learn how to do this.

...
9 Videos (Gesamt 77 min), 3 Lektüren, 3 Quiz
9 Videos
Work Hard - video 26m
Summary5m
Interview with Nobel Prize winner Prof. Dan Shechtman - video 15m
Interview with Nobel Prize winner Prof. Dan Shechtman - video 24m
Interview with Ariel Maislos (Anobit)20m
Interview with Uri Weiser - part 16m
Interview with Uri Weiser - part 28m
Interview with Uri Weiser - part 38m
3 Lektüren
Additional Readings - Work Hard10m
General Instructions for Final Assignment10m
Podcast by Kfir Damari (SpaceIL)10m
2 praktische Übungen
Summary & Conclusion6m
Group Discussion Participation4m
4.2
4 BewertungenChevron Right

Top reviews from Innovation Career Lessons from a Master

von ZSJul 19th 2016

Outstanding session! Thanks to Professor Shlomo and Dadi Perlmutter for sharing their wisdom and their convergent visions. -Zyad

Dozenten

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Prof. (Emeritus) Shlomo Maital

Prof. Shlomo Maital Sr. Research Fellow, S. Neaman Institute, Technion
Industrial Engineering

Über Technion - Israel Institute of Technology

The Technion – Israel Institute of Technology is one of the world's top science and technology research universities. The Technion was founded in 1912 and its main campus is located in Haifa, Israel...

Über die Spezialisierung Startup Entrepreneurship

The Startup Entrepreneurship specialization focuses on issues of Innovation, Creativity and Entrepreneurship. It leads the students through the entire process of creating a start-up from an idea. Part One deals with ideas, and the creative imagination: discovering new ideas, new products, new services, new and better ways to do almost anything. Part Two focuses on how to build a business (entrepreneurship). This course guides the learner through a series of tools and methods that help take an idea and make it happen, in a way that can sustain the business or organization that delivers it to humanity. Use this course to build a solid business or organization around the idea you developed during Part One. Part Three offers Innovation Career Lessons from a Master of proven achievements. During this course you will follow conversations and interviews with Dadi Perlmutter, who until recently was Executive VP of Intel Corporate, the highest ranking Israeli executive of any multinational company....
Startup Entrepreneurship

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