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Stufe „Anfänger“
Ca. 26 Stunden zum Abschließen
Englisch
Untertitel: Englisch

Kompetenzen, die Sie erwerben

Venture CapitalFinanceCustomerEntrepreneurship

Karriereergebnisse der Lernenden

80%

ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Stufe „Anfänger“
Ca. 26 Stunden zum Abschließen
Englisch
Untertitel: Englisch

von

University of London-Logo

University of London

London Business School-Logo

London Business School

Lehrplan - Was Sie in diesem Kurs lernen werden

InhaltsbewertungThumbs Up98%(12,338 Bewertungen)Info
Woche
1

Woche 1

1 Stunde zum Abschließen

Introduction: Why this course?

1 Stunde zum Abschließen
1 Video (Gesamt 5 min), 5 Lektüren
1 Video
5 Lektüren
0.2 Glossary10m
0.3 Course outcomes10m
0.4 Assignment before starting Module 110m
Get-to-know-each-other10m
0.6 Getting to know you survey responses10m
5 Stunden zum Abschließen

Module 1: Why taking venture capital is a bad idea

5 Stunden zum Abschließen
13 Videos (Gesamt 109 min), 1 Lektüre, 1 Quiz
13 Videos
1.2 Introduction to Module 1, Part 2: John Mullins4m
1.3 A customer-funded success story - Thomas Knobel9m
1.4 A Silicon Valley perspective - Interview with Sramana Mitra, Part 1. Sramana Mitra on bootstrapping; on why many great companies are not VC backable; on how to go to VCs as kings, not as beggars; and more.8m
1.5 A Silicon Valley perspective - Interview with Sramana Mitra, Part 28m
1.6 A Silicon Valley perspective - Interview with Sramana Mitra, Part 39m
1.7 A growth guru's perspective - Interview with Verne Harnish, Part 1. Verne Harnish on managing cash; on scaling up; on creating rhythm in your business; and more.9m
1.8 A growth guru's perspective - Interview with Verne Harnish, Part 29m
1.9 A venture capitalist's perspective - Interview with Bruce Golden, Part 1. Bruce Golden on why capital efficiency matters; on controlling your destiny; on unicorns; and more.10m
1.10 A venture capitalist's perspective - Interview with Bruce Golden, Part 28m
1.11 A venture capitalist's perspective - Interview with Bruce Golden, Part 39m
1.12 A venture capitalist's perspective - Interview with Bruce Golden, Part 45m
1.13 Module 1: Wrap-up, lessons learned, and a look ahead: John Mullins7m
1 Lektüre
1.14 Optional reading10m
Woche
2

Woche 2

4 Stunden zum Abschließen

Module 2: Matchmaker models

4 Stunden zum Abschließen
9 Videos (Gesamt 77 min), 1 Lektüre, 1 Quiz
9 Videos
2.2 A matchmaker success story - Budgetplaces.com6m
2.3 A matchmaker failure story - ProFounder.6m
2.4 The 'Inside Story' - interview with Amelia Armstrong. A DogVacay dogsitter provides an inside view of life as a supplier to a matchmaker business.10m
2.5 Matchmaking: An entrepreneur's perspective - Interview with Nitzan Yudan, Part 1. Nitzan Yudan on pivoting; on the value of customer-funded traction; on building relationships with investors with lines, not dots; and more.9m
2.6 Matchmaking: An entrepreneur's perspective - Interview with Nitzan Yudan, Part 28m
2.7 Lessons for matchmakers - Interview with Ivan Nikkhoo, Part 1. Ivan Nikkhoo on the Uber phenomenon; on striking the right balance and timing between supply and demand; on choosing VCs; on building a matchmaker model in emerging markets; and more.9m
2.8 Lessons for matchmakers - Interview with Ivan Nikkhoo.8m
2.9 Module 2: Wrap-up, lessons learned, and a look ahead: John Mullins.9m
1 Lektüre
2.10 Optional reading10m
Woche
3

Woche 3

4 Stunden zum Abschließen

Module 3: Pay-in-advance models

4 Stunden zum Abschließen
9 Videos (Gesamt 75 min), 1 Lektüre, 1 Quiz
9 Videos
3.2 A pay-in-advance success story - Funovation.6m
3.3 The 'Inside Story': From garage to global leader - Interview with Erick Mueller.9m
3.4 Eric Mueller on entrepreneurial teams; on why pay-in-advance works even for fledgling companies; on how to choose your first customers; and more.7m
3.5 A pay-in-advance failure story - The Loot.10m
3.6 When customer funding is all there is - Interview with Jon Smith. Jon Smith on addressing a real social problem - kids' literacy; on starting with no money; and on raising a first angel round. Part 17m
3.7 Celebrating kids' writing - Jon Smith Part 28m
3.8 Entrepreneurship in Latin America - Interview with Carlos Varela. Carlos Varela on the entrepreneurial landscape in Latin America; on government handouts for entrepreneurs; and more.10m
3.9 Module 3: Wrap-up, lessons learned, and a look ahead: John Mullins.8m
1 Lektüre
3.9 Optional reading10m
Woche
4

Woche 4

4 Stunden zum Abschließen

Module 4: Subscription models

4 Stunden zum Abschließen
11 Videos (Gesamt 84 min), 1 Lektüre, 1 Quiz
11 Videos
4.2 Customer-funding winemakers - NakedWines.com8m
4.3 Building customer-funded SaaS Ventures - Interview with Bill Flagg, Part 1. Bill Flagg on winning your first customer; on identifying and delivering customer value; on earning ROI on new hires; on accelerators; and more.7m
4.4 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 2.9m
4.5 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 3.7m
4.6 Customer-Funding SaaS Ventures - Interview with Bill Flagg, Part 4.7m
4.7 A VC's perspective - Interview with Hussein Kanji, Part 1. Hussein Kanji on the hard part about SaaS models; on early metrics that matter; on proving scalability; on the trade-off between organic growth and scale; and more.9m
4.8 A VC's perspective - Interview with Hussein Kanji, Part 2.8m
4.9 A VC's perspective - Interview with Hussein Kanji, Part 3.4m
4.10 How not to do it: Lessons from failure.4m
4.11 Module 4: Wrap-up, lessons learned, and a look ahead: John Mullins.8m
1 Lektüre
4.12 Optional reading10m

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