In this course you will learn how organizations create, capture, and maintain value. In doing so, you’ll develop an understanding of how and why this process is fundamental for sustainable competitive advantage. You will be able to better understand value creation, and capture and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry-level (e.g., five forces analysis) and the firm-level (e.g., business models and strategic positioning).
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Strategic Leadership and Management
64.678 bereits angemeldet
von
Spezialisierung Strategic Leadership and ManagementUniversity of Illinois at Urbana-ChampaignÜber diesen Kurs
36.383 kürzliche Aufrufe
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Kurs 5 von 7 in
Ca. 18 Stunden zum Abschließen
Englisch
Untertitel: Arabischer Raum, Französisch, Vietnamesisch, Deutsch, Russisch, Englisch, Spanisch
Kompetenzen, die Sie erwerben
- Strategic Management
- Business Model
- Strategic Thinking
- Business Strategy
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Kurs 5 von 7 in
Ca. 18 Stunden zum Abschließen
Englisch
Untertitel: Arabischer Raum, Französisch, Vietnamesisch, Deutsch, Russisch, Englisch, Spanisch
von
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Beginnen Sie damit, auf Ihren Master-Abschluss hinzuarbeiten.
Dieses Kurs ist Teil des reinen Onlineabschlusses Master of Business Administration (iMBA) von University of Illinois at Urbana-Champaign.
Wenn Sie in das komplette Programm aufgenommen werden, werden Ihre Kurse auf Ihren Abschluss angerechnet.
Lehrplan - Was Sie in diesem Kurs lernen werden
2 Stunden zum Abschließen
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
2 Stunden zum Abschließen
3 Videos (Gesamt 11 min), 6 Lektüren, 1 Quiz
4 Stunden zum Abschließen
Module 1: Leading Strategically
The Leading Strategically module will lay the foundation of business strategy course. You will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy.
4 Stunden zum Abschließen
12 Videos (Gesamt 73 min), 4 Lektüren, 2 Quiz
4 Stunden zum Abschließen
Module 2: External Analysis
The Environmental Analysis module will focus on a key aspect of business strategy – analyzing and understanding the external environment of a firm. You will learn about the macro-environment of firms and the PESTEL framework for macro-environmental analysis. You will also learn about firms’ industry environment and understand how to predict industry profitability by using the 5-forces framework.
4 Stunden zum Abschließen
9 Videos (Gesamt 83 min), 4 Lektüren, 2 Quiz
3 Stunden zum Abschließen
Module 3: Internal Analysis and Competitive Advantage
The module on Internal Analysis and Competitive Advantage will provide an in-depth understanding of the origins of unique company strengths and how they can produce a competitive advantage. You will learn about the origins and consequences of fundamental internal differences among firms using the analytical viewpoints of activities, resources, and capabilities. You will be introduced to the strategic tools of value chains, value networks, and the V-R-I framework to help you analyze the implications of these within-firm differences for (sustained) competitive advantage.
3 Stunden zum Abschließen
8 Videos (Gesamt 64 min), 4 Lektüren, 2 Quiz
5 Stunden zum Abschließen
Module 4: Strategic Positioning and Strategic Renewal
The Strategic Positioning and Strategic Renewal module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm's strategy must be adapted to strategically renew its positioning.
5 Stunden zum Abschließen
11 Videos (Gesamt 72 min), 6 Lektüren, 2 Quiz
Bewertungen
- 5 stars82,49 %
- 4 stars14,78 %
- 3 stars1,81 %
- 2 stars0,56 %
- 1 star0,34 %
Top-Bewertungen von UNTERNEHMENSSTRATEGIE
von JT9. Nov. 2017
Great course. Best conductor so far in the specialization. Lecture, materials, evaluations are all where and how they are suppose to be. Kuddos Professor Deepak Somaya!!
von RR5. Jan. 2018
The course tries to help the reader analyse the business models and help to identify the strategic fit for the organization. Very useful for a strategy and business analyst
von EE8. Okt. 2018
Enjoyed this course and the presentation of it. The writing assignments did get a bit cumbersome at times, but did fortify retention of the information presented for me.
von TL18. März 2020
Excellent course , really touch various subjects related to what business strategy is comprised of,
also loved the case studies and learning about many different companies.
Über den Spezialisierung Strategic Leadership and Management
Through this 6-course Specialization in Strategic Leadership and Management, you will learn the fundamentals of effectively leading people, teams, and organizations and develop tools to analyze business situations. In addition to building a conceptual framework for leadership, learners will develop and practice strategies for immediate impact. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage both within a single business and across a portfolio of businesses.
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