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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
1,726 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

SD

Oct 3, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

SS

Jan 7, 2024

Love this course. The delivery was perfect. Lots of practice exercises. Also taught goals setting and other important lessons. Major trouble is the difficulty with signing up for Constant Contact.

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26 - 50 of 422 Reviews for Think Outside the Inbox: Email Marketing

By velavan k

•

Nov 18, 2022

The standard Coursera provides is exceptionally outstanding. The instructors everyone is excellent and outstanding before learning e-mail marketing I thought it's an ordinary task but after getting learnt I need apologize that specialist are how much concerned and how much research and technology behind it. Wow!

By Bhargav P

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Jul 24, 2022

I was just amazed at how can I learn E-Mail Marketing, I don't even like to write e-mails, analyze metrics, or presentations. But after this course, I am pretty much confident that I can now handle all the tasks related to e-mail marketing. I can manage the whole e-mail campaign now without any fear and stress.

By Kethaka S A

•

Jul 30, 2023

About course this is engaging and interesting. I never thought emails are this much powerful and handy when it comes to marketing. If you're willing to learn about digital marketing this is really a out of the box strategy I never imagined. and warm thank to the instructor Miriam and her clear explanations.

By Araceli H

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Feb 10, 2023

This module was packed with value!! Thank you for this Coursera. All of the knowledge so far in the course will greatly impact my career. I was introduced to many new concepts. I feel better equipped to create and manage email marketing campaigns. The instructor was great at presenting the information!

By Ammr

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Jul 3, 2023

Overall course was good and I learnt a lot but in last weekly challenge 5, questions regarding SMART goals and Segmentation list especially behavioral data are bit confusing and the course material provided is not clear in those scenarios, other students also mentioned the same in last discussion.

By Dawn E

•

Oct 6, 2022

I enjoyed this course immensely and feel much more comfortable in utilizing email marketing. The activities helped give me confidence to continue, and looking at the exemplars really made me rethink some of my responses. It helped make me aware of what I did right, and also how I could do better.

By MD M I

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Nov 26, 2022

I love the practical section the most where I created an email campaign from start to finish by following the instructions. I enjoyed that the most and I hope more practical sections will be added in all the courses to have hands-on experience. As a beginner, I loved this course.

By RAJANI K C

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Jun 21, 2022

A brilliant course that packs in a great deal of concepts in such a simple yet powerful way. One of the most engaging online course I have attended so far. I am so excited to apply skills learned through this course in coming future. All in all, it was a great learning experience.

By Weronika M D

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Feb 1, 2023

Fantastic course for those who are searching for practical skills. It shows from A to Z how to deal with e-mail marketing. It was a pleasure to study such a content. At least you know that this is the EXACT knowledge you will be using in your future job in digital marketing.

By Marilé P

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Jan 10, 2024

This course has been super helpful - especially the sections about learning how to use HubSpot and Mailchimp. The last section where we planned and created an entire email marketing campaign was fun to experience what a day in the life of an email marketer would be like.

By sadiq h

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Feb 9, 2024

I recently completed the "Think Outside the Inbox: Email Marketing" course. I must say that it surpassed my expectations in every aspect. This course provided a comprehensive and insightful exploration of email marketing, and I found it an excellent learning journey.

By Tanya P

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Sep 8, 2023

It's a great learning about email marketing campaigns , presentations and so much more. I really like the way practice quizzes and exercises are designed. The coaches are very good. I have now developed a liking for Digital Marketing and E-Commerce. Thank You!

By rizfna n

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Aug 12, 2022

Wow. I have gain knowledge after learning this course because its very detailed and you will get some case study to make you like living as digital marketer. Guys, you don't need to doubtful. Go enroll this course and get ready to gain new skill. Happy learning!

By Emily B

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Aug 25, 2022

This one was a bit of a challenge, in a good way. I was introduced to a proper formatting techniuqe when building campaigns from start to finish. I also learned about email list segmentation. There were a good amount of activities to keep my mind stimulated.

By Jamal J

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Sep 23, 2022

Very engaging and interesting course. What I liked the most in the course is the activities to practice what I have learned especially last week's activity to build and run own email marketing campaign. That was great. Thank you Coursera and Google...

By JAFAR A

•

Jun 3, 2023

Exceptional learning of email marketing with in-depth knowledge about how to create email list, segment it, run different types of email campaigns, analytics and presentation to stake holders.

A must do course for anyone interested in email marketing.

By Do D Q

•

Jan 2, 2024

The course is very helpful for those who want to venture into email marketing and offers plenty of hands-on exercises. Finishing all the activities will definitely take longer than how long the course is said to be but they are all very helpful.

By Sabeen N

•

Aug 26, 2023

A great course. I learned a lot. I have never explored or tried to understand the power of Email Marketing but this course has made me think and analyze outside the box. It was quite a hands-on course and I enjoyed doing all the activities.

By Arus A

•

Aug 8, 2022

If I were to pick 1 thing I'm most impressed with, that would be the presenter herself. The course of course was so informative and hands-on. And Miriam did a great job making sense out of all the information we had to consume. Thank you!!!

By John-Jaja, O L

•

Jun 8, 2023

Email Marketing is rewarding and enriched. I recommended this course to every digital marketer. its problem solving to set SMART goal, conduct SWOT analysis , assess performance and report performance for successful marketing campaign.

By Muhammad U

•

May 18, 2023

"Think Outside the Inbox: Email Marketing" is a comprehensive guide that explores various aspects of email marketing and provides valuable insights for digital marketers. The review of the book highlights its strengths and key takeaways:

By Parker G

•

Nov 15, 2022

Loved the hands-on activities that allow you to get more realistic experience doing email copywriting, segmentation, and analytics than just reading about it and taking a quiz on it! Would've loved a peer review assignment as well.

By Syed M H

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Feb 4, 2023

The overall course was very interesting and comprehensive in Email Marketing. The course covered a lot of tools and deep knowledge. I really appreciate and recommend for new commers in Digital Marketing and Ecommerce businesses.

By Lesley S

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Sep 29, 2022

I loved how much this course was activity based. Getting the hands-on practice was fantastic! I know I will use some of it in my portfolio. I do wish we had more interaction from teachers and other students in the class.

By Misael S A

•

Jan 4, 2023

Wow its quite dificult for me but yet, took my time but its about understanding the material not to pass it.

I like how its all here i just had to take my time and read through this and do the activities.

Thanks Coursera.