The protections afforded under trademark law have created incredible value in intangible assets, with the value of the world’s most valuable brands such as Amazon, Apple and Google each exceeding $100 billion. But what exactly is trademark law, and how is such enormous value created?
This course examines the fundamentals of U.S. trademark law and the ways in which the manufacturers of various products and services can establish and protect their identities and the identities of their products in the marketplace.
We will explore the purpose of trademark law, identify the different types of trademarks, including names, designs, logos, and trade dress, and explore strategies for choosing and protecting strong, potentially valuable trademarks. We will also discuss strategies for strengthening descriptive marks, and lay out the steps for filing for federal trademark protection. Finally, we will address how to design an ongoing maintenance strategy to protect, extend, and maximize the value of trademarks, and discuss strategies for responding to possible trademark infringement.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Urheberrechtsgesetz
Trademark Law
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Über diesen Kurs
3,617
3,617Was Sie lernen werden
Define the scope and subject matter of trademark protection
Evaluate the usefulness and limits of seeking trademark protection
Formulate a strategy for creating and protecting a strong trademark
Design processes to maintain ownership and control of a trademark and respond to possible infringement
Kompetenzen, die Sie erwerben
MarketingBrand ManagementStrategic PlanningValue Proposition
Lehrplan - Was Sie in diesem Kurs lernen werden
Woche
14 Stunden zum Abschließen
What is a Trademark?
What is a trademark? What can and cannot qualify as a trademark? This module answers these important threshold questions to begin our study of U.S. trademark law.
5 Videos (Gesamt 30 min), 5 Lektüren, 4 Quiz
5 Videos
The Policy Behind Trademarks7m
What Can Qualify as a Trademark?3m
Trademark vs. Other Important Company Identifiers6m
Designations That Cannot be Trademarked9m
5 Lektüren
Pre-Course Survey (Optional)10m
Trademark Overview45m
Examples of the Universe of Possible Trademarks15m
Contrasting Trademarks to Company Registrations and Domain Names25m
Limits on Trademark Protection45m
4 praktische Übungen
Practice Quiz4m
Practice Quiz4m
Practice Quiz4m
Graded Quiz10m
Woche
22 Stunden zum Abschließen
How to Choose the Right Trademark
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.
6 Videos (Gesamt 33 min), 4 Lektüren, 6 Quiz
6 Videos
The Importance of Enforceability2m
Can You "Fix" a Descriptive Mark?4m
Should You Search a Potential Mark?7m
Designing a Clearance Search4m
Interpreting the Search Results7m
4 Lektüren
Different Perspectives on What Makes a Good Trademark45m
Introduction to Secondary Meaning10m
How to Search10m
Optional Reading: Non-Legal Considerations10m
6 praktische Übungen
Practice Quiz2m
Practice Quiz6m
Practice Quiz4m
Practice Quiz4m
Practice Quiz4m
Graded Quiz15m
Woche
33 Stunden zum Abschließen
Why and How to Protect a Trademark
In this module, you will learn if, when, and how to file for official trademark protection.
5 Videos (Gesamt 30 min), 2 Lektüren, 6 Quiz
5 Videos
When Are You Ready to File an Application?6m
Filing a Federal Trademark Application Part 15m
Filing a Federal Trademark Application Part 24m
What Happens After the Application is Filed?5m
2 Lektüren
Overview of the Registration Process
Overview of the Process After Filing10m
6 praktische Übungen
Practice Quiz8m
Practice Quiz6m
Practice Quiz6m
Practice Quiz
Practice Quiz10m
Graded Quiz20m
Woche
45 Stunden zum Abschließen
How to Maintain a Mark and the Basics of Infringement
So you have a trademark - what now? This module will show you how to protect and police your trademark, as well as how to approach potential trademark infringement.
4 Videos (Gesamt 42 min), 4 Lektüren, 4 Quiz
4 Videos
Policing and Maintenance Part 19m
Policing and Maintenance Part 211m
Addressing Trademark Infringement13m
4 Lektüren
Optional Reading: Safeguarding Your Trademark45m
Discovering Infringement45m
Concluding Thoughts10m
Post-Course Survey (Optional)10m
3 praktische Übungen
Practice Quiz6m
Practice Quiz6m
Practice Quiz2m
Dozent
Cynthia Dahl
Practice Professor of LawPenn Law
Über University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Über die Spezialisierung Urheberrechtsgesetz
Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable?
Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals.
Häufig gestellte Fragen
Wann erhalte ich Zugang zu den Vorträgen und Aufgaben?
Sobald Sie sich für ein Zertifikat angemeldet haben, haben Sie Zugriff auf alle Videos, Quizspiele und Programmieraufgaben (falls zutreffend). Aufgaben, die von anderen Kursteilnehmern bewertet werden, können erst dann eingereicht und überprüft werden, wenn Ihr Unterricht begonnen hat. Wenn Sie sich den Kurs anschauen möchten, ohne ihn zu kaufen, können Sie womöglich auf bestimmte Aufgaben nicht zugreifen.
Was bekomme ich, wenn ich diese Spezialisierung abonniere?
Wenn Sie sich für den Kurs anmelden, erhalten Sie Zugriff auf alle Kurse der Spezialisierung und Sie erhalten nach Abschluss aller Arbeiten ein Zertifikat. Ihr elektronisches Zertifikat wird zu Ihrer Seite „Errungenschaften“ hinzugefügt – von dort können Sie Ihr Zertifikat ausdrucken oder es zu Ihrem LinkedIn Profil hinzufügen. Wenn Sie nur lesen und den Inhalt des Kurses anzeigen möchten, können Sie kostenlos als Gast an dem Kurs teilnehmen.
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