Über diesen Kurs

28,446 kürzliche Aufrufe
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100 % online
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Flexible Fristen
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Ca. 18 Stunden zum Abschließen
Englisch
Untertitel: Englisch

Was Sie lernen werden

  • Define the scope and subject matter of trademark protection

  • Evaluate the usefulness and limits of seeking trademark protection

  • Formulate a strategy for creating and protecting a strong trademark

  • Design processes to maintain ownership and control of a trademark and respond to possible infringement

Kompetenzen, die Sie erwerben

MarketingBrand ManagementStrategic PlanningValue Proposition
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Ca. 18 Stunden zum Abschließen
Englisch
Untertitel: Englisch

Dozent

von

University of Pennsylvania-Logo

University of Pennsylvania

Lehrplan - Was Sie in diesem Kurs lernen werden

Woche
1

Woche 1

5 Stunden zum Abschließen

What is a Trademark?

5 Stunden zum Abschließen
5 Videos (Gesamt 30 min), 5 Lektüren, 4 Quiz
5 Videos
The Policy Behind Trademarks7m
What Can Qualify as a Trademark?3m
Trademark vs. Other Important Company Identifiers6m
Designations That Cannot be Trademarked9m
5 Lektüren
Pre-Course Survey (Optional)10m
Trademark Overview45m
Examples of the Universe of Possible Trademarks15m
Contrasting Trademarks to Company Registrations and Domain Names25m
Limits on Trademark Protection45m
4 praktische Übungen
Practice Quiz30m
Practice Quiz30m
Practice Quiz30m
Graded Quiz10m
Woche
2

Woche 2

5 Stunden zum Abschließen

How to Choose the Right Trademark

5 Stunden zum Abschließen
6 Videos (Gesamt 33 min), 4 Lektüren, 6 Quiz
6 Videos
The Importance of Enforceability2m
Can You "Fix" a Descriptive Mark?4m
Should You Search a Potential Mark?7m
Designing a Clearance Search4m
Interpreting the Search Results7m
4 Lektüren
Different Perspectives on What Makes a Good Trademark45m
Introduction to Secondary Meaning10m
How to Search10m
Optional Reading: Non-Legal Considerations10m
6 praktische Übungen
Practice Quiz30m
Practice Quiz30m
Practice Quiz30m
Practice Quiz30m
Practice Quiz30m
Graded Quiz15m
Woche
3

Woche 3

4 Stunden zum Abschließen

Why and How to Protect a Trademark

4 Stunden zum Abschließen
5 Videos (Gesamt 30 min), 2 Lektüren, 6 Quiz
5 Videos
When Are You Ready to File an Application?6m
Filing a Federal Trademark Application Part 15m
Filing a Federal Trademark Application Part 24m
What Happens After the Application is Filed?5m
2 Lektüren
Overview of the Registration Process1h
Overview of the Process After Filing10m
6 praktische Übungen
Practice Quiz30m
Practice Quiz30m
Practice Quiz30m
Practice Quiz
Practice Quiz10m
Graded Quiz20m
Woche
4

Woche 4

5 Stunden zum Abschließen

How to Maintain a Mark and the Basics of Infringement

5 Stunden zum Abschließen
4 Videos (Gesamt 42 min), 4 Lektüren, 4 Quiz
4 Videos
Policing and Maintenance Part 19m
Policing and Maintenance Part 211m
Addressing Trademark Infringement13m
4 Lektüren
Optional Reading: Safeguarding Your Trademark45m
Discovering Infringement45m
Concluding Thoughts10m
Post-Course Survey (Optional)10m
3 praktische Übungen
Practice Quiz30m
Practice Quiz30m
Practice Quiz30m

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Über den Spezialisierung Urheberrechtsgesetz

Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable? Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals....
Urheberrechtsgesetz

Häufig gestellte Fragen

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