Über diesen Kurs
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Ca. 25 Stunden zum Abschließen

Empfohlen: 6 weeks of study, 3-4 hours / week...

Englisch

Untertitel: Englisch

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Ca. 25 Stunden zum Abschließen

Empfohlen: 6 weeks of study, 3-4 hours / week...

Englisch

Untertitel: Englisch

Lehrplan - Was Sie in diesem Kurs lernen werden

Woche
1
4 Stunden zum Abschließen

What is Transmedia Storytelling?

This module will introduce you to the instructors of this course, and give you an understanding of how the course works and what you will learn. We will also introduce you to what Transmedia Storytelling is and how it is important to the way we interact and communicate. We’ll explain the anatomy of story and the importance of developing a narrative, and show you some examples of contemporary transmedia storytelling. The information in this module will form the backbone of your own transmedia strategy that you will develop over the duration of the course.

...
21 Videos (Gesamt 129 min), 12 Lektüren
21 Videos
Susan Bonds - Why so serious? Transmedia promotion for The Dark Knight7m
Henry Jenkins - The Matrix. An example of a transmedia world3m
Mikey Leung - The Darwin Aboriginal Art Fair10m
Scott Snibbe - Biophilia, a transmedia story of music, technology and nature2m
Key Concept - What is transmedia storytelling?12m
An industry perspective of transmedia storytelling7m
Henry Jenkins - The benefits of a transmedia approach2m
Henry Jenkins - The importance of collaboration in the creative process2m
Commercialism11m
Copyright and transmedia storytelling2m
Geoffrey Long - The future of the term 'transmedia'2m
Henry Jenkins - What defines a successful transmedia project?1m
Key Concept - The anatomy of story15m
Henry Jenkins - How a transmedia strategy enriches a story3m
Tom Ellard - Important elements of story6m
Tom Ellard - Story structure and the hero’s journey3m
Tom Ellard - The role of memory, imagery and emotion in understanding story5m
Henry Jenkins - World building4m
12 Lektüren
Course Overview5m
Important note about the assignments in the course5m
Join the transmedia storytelling MOOC community!5m
Meet your academic instructors5m
Meet our industry partner - X Media Lab5m
Meet the industry contributors10m
Special thanks and acknowledgements5m
Key points to remember from this lesson5m
Module 1 Lesson 2 Useful links and resources30m
Key points to remember from this lesson5m
Module 1 Lesson 3 Useful links and resources30m
Key points to remember from this lesson5m
Woche
2
5 Stunden zum Abschließen

Creative Ideas Generation - Building a Storyworld

This module introduces you to creative thinking techniques that you can use to help you develop a cohesive and rich story narrative. You’ll explore important models of creative thinking, along with different tools and techniques that can help you expand your narrative into a storyworld that will become the basis of an effective transmedia strategy.

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17 Videos (Gesamt 100 min), 8 Lektüren, 1 Quiz
17 Videos
Key Concept - Three tools for creating content7m
Developing and communicating ideas6m
Charles Santoso - Conceptual blending8m
Stuart Samuels - What is an idea?6m
Key Concept - Developing your conceptual story idea with content6m
The importance of a strong central narrative8m
Charles Santoso - Creativity techniques4m
Sergio Paez - The role of visual storytelling3m
Mikey Leung - Planning and testing your story3m
Key Concept - Working creatively in storyworlds by using constraints3m
Building a storyworld6m
Charles Santoso - Storytelling and seed ideas9m
Susan Bonds - The process of developing a transmedia story7m
Mikey Leung - Using storyworlds in transmedia social campaigns3m
8 Lektüren
Module 2 Lesson 1 Useful links and resources30m
Key points to remember from this lesson5m
Module 2 Lesson 2 Useful links and resources30m
Key points to remember from this lesson5m
Module 2 Lesson 3 Useful links and resources30m
Key points to remember from this lesson5m
Module 2 Lesson 4 Useful links and resources30m
Key points to remember from this lesson5m
Woche
3
4 Stunden zum Abschließen

Understanding a Transmedia Audience

Understanding the different audiences that engage with elements of a transmedia experience can help develop and improve the reach and impact of your storyworld. This module explores the concepts of ethnography and participatory design as a means of identifying, engaging, and learning from your audience, to help you to focus your strategy to better meet their needs.

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13 Videos (Gesamt 68 min), 6 Lektüren, 1 Quiz
13 Videos
Henry Jenkins - The collective intelligence of a transmedia audience4m
Key Concept - Understanding the audience using ethnography3m
The changing nature of audience4m
Mikey Leung - Identifying and engaging your audience2m
Henry Jenkins - Developing strategy for engaging multiple types of audience5m
John McGhee - Identifying and understanding user groups for virtual reality (VR) medical visualisations7m
Key Concept - Understanding the audience using participatory design5m
Mikey Leung - The potential of transmedia storytelling for audience engagement2m
Maya Zuckerman - Rapid prototyping2m
Cindi Drennan - The Departure. A case study of engaging a community in participatory design6m
6 Lektüren
Module 3 Lesson 1 Useful links and resources30m
Key points to remember from this lesson5m
Module 3 Lesson 2 Useful links and resources30m
Key points to remember from this lesson5m
Module 3 Lesson 3 Useful links and resources30m
Key points to remember from this lesson5m
Woche
4
4 Stunden zum Abschließen

The Transmedia User Experience

The success of your project is ultimately determined by the quality of the audience's experience. Will your transmedia strategy capture people’s imagination and continue to engage them in multiple facets of the larger storyworld over time? In this module you will being to think about how the convergence of narrative, audience, and technology affects the design of a transmedia strategy. You will also explore theories and frameworks that will help you better understand how to design and evaluate engaging, persuasive and enjoyable transmedia user experiences.

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12 Videos (Gesamt 66 min), 6 Lektüren, 1 Quiz
12 Videos
Key Concept - Getting a grip on experience11m
Tom Ellard - Advice about audience engagement2m
Catherine Fargher - Evaluating user engagement5m
Key Concept - Designing the transmedia user journey7m
Henry Jenkins - Continuity and expectation in the transmedia user experience3m
Designing cohesive experiences for multiple audiences11m
Tom Ellard - Translating stories across different media1m
Steve Peters - Ethics in transmedia storytelling2m
Catherine Fargher - Designing for participation4m
6 Lektüren
Module 4 Lesson 1 Useful links and resources30m
Key points to remember from this lesson5m
Module 4 Lesson 2 Useful links and resources30m
Key points to remember from this lesson5m
Module 4 Lesson 3 Useful links and resources30m
Key points to remember from this lesson5m
4.8
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ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs

Top reviews from Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences

von LLMar 23rd 2018

Very engaging. I have not seen this level of interviewing before. It's very educational and intensive. But less so on the education side, more on the motivational one. -L

von EKSep 11th 2017

this is one of the best courses I have ever taken. So professional, helpful, insightful yet encouraging. Totally a must-take if you interested in content marketing.

Dozenten

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Associate Professor Simon McIntyre

Associate Dean Education
UNSW Sydney | Art & Design
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Dr Ollie Bown

Senior Lecturer
UNSW Australia | Art & Design
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Emma Robertson

Associate Professor
UNSW | Art & Design
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Dr Geoge Khut

Lecturer
UNSW | Art & Design
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Dr Jeffrey Koh

Associate Lecturer
UNSW | Art and Design (formerly)

Über UNSW Sydney (The University of New South Wales)

UNSW Sydney, based in Sydney Australia, was established in 1949 and is one of Australia’s leading research and teaching universities with more than 50,000 students from over 120 countries. UNSW Sydney aspires to provide students with an outstanding educational experience, which both reflects our strong traditions of excellence, innovation and social justice, and builds on our strengths in scientific, technological and professional disciplines....

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