Typography is the art of manipulating the visual form of language to enrich and control its meaning. It’s an essential area of skill and knowledge for graphic designers. Typography predates modern graphic design by around 500 years; it is rich in rules, conventions, and esoteric terminology—but it remains an exciting space for invention and expression.
Dieser Kurs ist Teil der Spezialisierung Spezialisierung Grafikdesign
Introduction to Typography
von
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110,455 kürzliche Aufrufe
Karriereergebnisse der Lernenden
33%
nahm einen neuen Beruf nach Abschluss dieser Kurse auf
36%
ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs
Kompetenzen, die Sie erwerben
CreativityAdobe IllustratorHistoryGraphicsAdobe Indesign
Karriereergebnisse der Lernenden
33%
nahm einen neuen Beruf nach Abschluss dieser Kurse auf
36%
ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
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Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Kurs 2 von 5 in
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Stufe „Anfänger“
Ca. 10 Stunden zum Abschließen
Empfohlen: 4 weeks of study, 1-3 hours/week
Englisch
Untertitel: Englisch
Lehrplan - Was Sie in diesem Kurs lernen werden
2 Stunden zum Abschließen
Week 1: Talking Type
This week, we’ll take an up-close look at typefaces, both as physical artifacts and as works of design. We will study the formal elements that define and give character to type, and understand where they came from and why they look the way they do. We will review the terminology and measuring system used to describe type, and look at the way the form and proportion of letters relate to the practical concerns of selecting and combining typefaces. The week will wrap up with a graded quiz.
2 Stunden zum Abschließen
6 Videos (Gesamt 21 min), 8 Lektüren, 2 Quiz
6 Videos
Font versus Typeface4m
Stroke and Proportion4m
Type Anatomy2m
Measuring Type3m
Choosing a Typeface4m
8 Lektüren
About this Course5m
About the Assignments5m
Course Tools5m
Forum Guidelines2m
Requesting Peer Reviews2m
Academic Integrity2m
Additional Resources10m
Reviewing key terms5m
2 praktische Übungen
Type Terms12m
Describing Type20m
2 Stunden zum Abschließen
Week 2: Typefaces and their Stories
This week, we’ll explore the way typefaces express connotative meaning—tell stories—through their association with different time periods, aesthetics, and ideas. Through six short case studies, we will look at the way a typeface’s connotations are shaped by its context, understand the historic evolution of typographic forms, and familiarize ourselves with the way typefaces are classified. You’ll extend your exploration through some independent research into a typeface of your choosing.
2 Stunden zum Abschließen
7 Videos (Gesamt 26 min), 2 Lektüren, 1 Quiz
7 Videos
Bembo: Humanist Letters3m
Didot: Enlightened Refinement3m
Clarendon: Type for the Masses3m
Futura: the Typographic Avant-Garde4m
Helvetica: International Modern3m
Scala Sans: Typographic Remix3m
2 Lektüren
Prepare Yourself1m
Research Sources5m
2 Stunden zum Abschließen
Week 3: Putting Type to Work
This week, we will engage the visual principles and conventions of typesetting. We will look at how the spaces between letters, lines, and blocks of type can be manipulated to refine the appearance and control the meaning of type. We’ll explore the ways typographic hierarchy and grid systems can further organize and clarify type. And we’ll survey the rules and conventions that can add polish to your typesetting. You’ll apply your skills and knowledge in a peer-reviewed typesetting exercise at the end of the week.
2 Stunden zum Abschließen
6 Videos (Gesamt 26 min)
6 Videos
Typographic Space5m
Page Space5m
The Grid4m
Creating Hierarchy3m
Typographic Conventions5m
3 Stunden zum Abschließen
Week 4: Making Meaningful Type
In our final week, we’ll examine the ways typographic form can dramatically shape the meaning of written language. We’ll survey and analyze possibilities for type treatments—from subtle typesetting choices to dramatic manipulations—by looking at examples of expressive and unconventional typography. At the end of the week, you’ll bring together and apply everything you have learned in this course in the design of a full-scale typographic poster.
3 Stunden zum Abschließen
4 Videos (Gesamt 17 min), 1 Lektüre, 1 Quiz
4 Videos
Typesetting with Expression5m
Beyond Typesetting4m
The Typographic Poster4m
1 Lektüre
Course Credits2m
Bewertungen
Top-Bewertungen von INTRODUCTION TO TYPOGRAPHY
von HHMar 19, 2019
I liked the course overall and found it informative. I think that the topics in week 3 and 4 could be combined. I also wasn't sure where I could post questions to clarify something in the assignments.
von RGAug 1, 2019
I was excited to learn about typography, these assignments were fun to do. I wished there were more assignments to create more posters for this typography course, overall I enjoyed and learned a lot.
von JCJul 28, 2018
Loved that the main typeface study was carried out throughout this course. Loved beginning with the writing assignment and then evolving into a full on typographic poster. Very fun and informative
von LSApr 6, 2016
Very organized and detailed about the basic, history, characteristics of typography.\n\nI really enjoyed it and wish there were other courses by the same lecturer.\n\nThanks for the great course!!
von HYAug 23, 2016
This course was even better than the previous course of the specialization. It explains historical, technical part of the typography and assignments were very well related. Well designed course.
von EMJan 13, 2018
I highly enjoyed this class. I found it very helpful crash course on typography. The activities were engaging enough to help me understand more of the importance of typography in graphic design
von JHApr 29, 2016
I learned so much in 4 weeks! Knowing the terminology is wonderful, but I'm excited to start using a grid for my layouts and be able to choose fonts based on the psychology behind their design!
von EODec 17, 2017
Reviewed some of what we learned about Typography in the first course (Fundamentals of Graphic Design), but did expand in some areas. Interesting and informative and great course assignments.
von JLJan 13, 2017
Great Course. It is well-organized and instructive. I highly recommend the lectures, however, the assignments are not very challenging. Also, it is kind of theoretical instead of practical.
von ERSep 16, 2018
Highly useful information to beginners in typography with very well made videos. Balanced exercises push students to implement the knowledge they acquired mixed with their own creativity.
von LDJun 13, 2017
Clear content and actual homework that lets you understand what you just studied. A very useful course ! Thank you so much for sharing this, it's incredible to be able to learn from home.
von ACNov 25, 2016
I would have liked a few more / longer videos, but I really found the assignments helpful. I like how each one built off of each other, so the final project did not feel so overwhelming.
von
California Institute of the Arts
CalArts has earned an international reputation as the leading college of the visual and performing arts in the United States. Offering rigorous undergraduate and graduate degree programs through six schools—Art, Critical Studies, Dance, Film/Video, Music, and Theater—CalArts has championed creative excellence, critical reflection, and the development of new forms and expressions.
Über den Spezialisierung Grafikdesign
Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio.
The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design.
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Sobald Sie sich für ein Zertifikat angemeldet haben, haben Sie Zugriff auf alle Videos, Quizspiele und Programmieraufgaben (falls zutreffend). Aufgaben, die von anderen Kursteilnehmern bewertet werden, können erst dann eingereicht und überprüft werden, wenn Ihr Unterricht begonnen hat. Wenn Sie sich den Kurs anschauen möchten, ohne ihn zu kaufen, können Sie womöglich auf bestimmte Aufgaben nicht zugreifen.
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