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Learner Reviews & Feedback for Customer Value in Pricing Strategy by University of Virginia

148 Bewertungen
23 Bewertungen

Über den Kurs

The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions. Led by Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of value-based pricing and how to use it to capture more revenue. By the end of this course, you'll be able to... -- Apply knowledge of customer value to price products -- Leverage core value-based pricing techniques to inform pricing decisions -- Measure customer willingness to pay using models (surveys, conjoint analysis, other data) -- Use knowledge of consumer psychology to set prices beneficial to both consumers and sellers...



Feb 19, 2018

The instructors use the real world scenarios in the simplest possible way to be understood , and tell you the to the point concepts involved in these business scenarios


Jun 05, 2017

Wonderful course! If I had some idea how to price regarding economic concepts - then this course gives me completely new very practical methodologies!

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1 - 25 of 26 Reviews for Customer Value in Pricing Strategy

von Vivek Y

Feb 19, 2018

The instructors use the real world scenarios in the simplest possible way to be understood , and tell you the to the point concepts involved in these business scenarios

von Hassan A

Feb 09, 2018

Great way to learn conjoint and marketing research fundamentals

von Vladislav T

Jul 15, 2019

Full of important pricing concepts which is immediately applicable into practice.

von Felipe O H

Jul 12, 2019

Great course!! I learnt a lot. The Conjoint Analysis module proved particularly useful to my activities.

von Camilo A A

Jul 11, 2019

Lot of insights about custmers and how to play with this information to price according to their willingness to pay

von Olesia A

Jun 10, 2019

Customer intimacy is one of the value disciplines in the business world. The long-term success of any commercial organization depends on how well it can serve its customers by meeting and preempting their needs. This course sheds light on how to design and implement value-based pricing to boost customer experience. Through taking this course, I enriched my pricing toolkit with the most up-to-date frameworks and knowledge to move forward.

von Daryl S

May 22, 2019

Sensational learning in every way.

von Fabricio R

May 21, 2019

Excellent course. I would recommend to improve the level of the exercises and provide additional readings for people that already have some experience

von Mikhael C

May 17, 2019

Good to have this course to increase my learning education

von Idil B

Apr 28, 2019

Easy to follow, great instructors.

von xavier u

Jan 24, 2019


von Eladio M

Dec 13, 2018

Extremely helpful again. Congratulations for the instructors


Dec 11, 2018


von Mike Y W

Dec 04, 2018

I really enjoyed this course as the professor made it a blast to take, and I especially liked the video intro and debrief for the final peer assignment. I've not yet taken a course where the real-life result of the case study presented to students was revealed. The BCG section met my high expectations. I look forward to taking the next course in this specialization!

von Soren A G

Mar 24, 2018

Excellent course. Well delivered with a touch of humor.

von Erick D

Feb 05, 2018

I found very upsetting that all of the peer reviewed asigments that i rated (5) were for the Trail Blazer case as i was expecting to see at least 1 work of someone that picket the Mutual Fund case so i could compare it to the work that i have done.

It would have been better if it was given us the choice to pick what to correct instead of giving us 3 random works.

von Ronaldo B S

Jan 15, 2018

Very rich content on consumer behavior and present powerfull tools to measure WTP

von Ismail A S

Jan 03, 2018

Fantastic experience and learning points!

von Matt S

Dec 28, 2017

Excellent course. All the instructors did a great job.

von Amitesh K

Nov 10, 2017

Great course, bringing willingness to pay with human psychology and perspective. Ron and team does great job of delivering complex conjoint analysis in simple to understand terms. The case study at the end of the course is great way to summarize the learning of the course.

von Vikash P

Aug 27, 2017

Just superb. One of the best MOOCs ever.

von John W

Aug 10, 2017

it's very interesting course and you can learn a lot of new ideas !

von Ajit P

Aug 09, 2017

This course is very well designed. I highly recommend this course. I learnt so many new concepts like Price Piano, Price Ladder, Price Perception, Conjoint analysis etc. I enjoyed completing the assignment Fidelity Blue Chip Growth Fund pricing case study.

von Artsiom K

Jul 26, 2017

Great course!

von Javier

Jul 11, 2017

excellent course