Chevron Left
Zurück zu Customer Value in Pricing Strategy

Bewertung und Feedback des Lernenden für Customer Value in Pricing Strategy von University of Virginia

329 Bewertungen

Über den Kurs

The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of value-based pricing and how to use it to capture more revenue. By the end of this course, you'll be able to... -- Apply knowledge of customer value to price products -- Leverage core value-based pricing techniques to inform pricing decisions -- Measure customer willingness to pay using models (surveys, conjoint analysis, other data) -- Use knowledge of consumer psychology to set prices beneficial to both consumers and sellers...



26. Mai 2020

A very good course, which can be recommended for any entrepreneur who is planning to revisit on the Pricing structure/ Formulating Promotional Offers & price revisions.


18. Feb. 2018

The instructors use the real world scenarios in the simplest possible way to be understood , and tell you the to the point concepts involved in these business scenarios

Filtern nach:

1 - 25 von 61 Bewertungen für Customer Value in Pricing Strategy

von Olesya A

10. Juni 2019

von Vivek Y

19. Feb. 2018

von Hassan A

9. Feb. 2018

von Shivani B

13. Juli 2020

von Mike Y W

3. Dez. 2018

von Erick D

5. Feb. 2018

von Amitesh K

10. Nov. 2017

von Ajit P

8. Aug. 2017

von Jerrold B

31. Dez. 2019

von Avadhut P

19. Juni 2020

von Isabel Q

7. Mai 2020

von R N K

27. Mai 2020

von eshan v

25. Juni 2020

von Meng Y

2. Nov. 2020

von Fabricio R

21. Mai 2019

von Reinis S

5. Juni 2017

von Rodrigo M A

21. Dez. 2021

von jean-philippe L

21. Apr. 2020

von Camilo A A

11. Juli 2019

von Arpit G

18. März 2020

von Felipe O

12. Juli 2019

von Eleftherios K

19. Jan. 2021

von Sandeep S

16. Mai 2020


30. Dez. 2019

von Vladislav T

15. Juli 2019