Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored.
The beauty of the one-page Business Model Canvas is that it drives meaningful focus. It helps us organize our ideas and have better discussions by forcing specificity and bringing linkages between key business drivers to the foreground. Innovation requires one hand being very focused on a fundamental need or problem while the other hand quickly tests different solutions. For this, the Business Model Canvas is very innovation friendly: It's a lot easier to tweak the model and try things with something that's sitting on a single page
In this course, you’ll learn key tools from the worlds of design thinking and Lean Startup to approach the Canvas with thoughtfulness, focus, and above all a test-driven approach to business model innovation.
Innovating with the Business Model Canvas
von
University of Virginia
Über diesen Kurs
4.6
37 Bewertungen
Was Sie lernen werden
How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)
How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design
How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers
How to apply a test-driven approach to business model innovation
Kompetenzen, die Sie erwerben
Product/Market FitBusiness ModelProduct Managementbusiness focuscorporate innovation
Lehrplan - Was Sie in diesem Kurs lernen werden
Woche
12 Stunden zum Abschließen
Focusing for Profitability and Growth
How do you avoid the distractions that keep companies from innovating their way to organic growth? The best recipe is a hyper focus on finding product/market fit and scaling it. Fortunately, the Canvas is a great way to create that focus. We’ll start the course by looking at the jobs you do for customers and how your particular propositions drive revenue. We’ll also look at how you link those with focused customer journeys to keep these customer-centric linkages healthy and growing.
18 Videos (Gesamt 81 min), 1 Lektüre, 1 Quiz
18 Videos
Getting Started with the Canvas2m
Making the Canvas Work for You: Your Role4m
Making the Canvas Work for You: Product Phase4m
Meet Enable Quiz2m
Creating a Testable Product/Market Fit5m
Knowing Your Customer5m
Getting to Know Your Customer Better: Think See Feel Do4m
Knowing What Propositions to Test6m
Creating Testable Propositions3m
Testing Your Propositions8m
Sculpting the Customer Journey: AIDAOR3m
Storyboarding AIDAOR7m
Delivering the Customer Journey through Customer Relationships and Channels2m
Mapping Customer Relationships and Channels6m
Persona/Proposition Fit and Revenue Drivers6m
Scaling Product/Market Fit with the Growth Hacking Canvas5m
Creating a Culture of Experimentation1m
1 Lektüre
Course Overview & Requirements10m
1 praktische Übung
Week 1 Quiz on Focusing for Profitability and Growth30m
Woche
21 Stunde zum Abschließen
How do you focus your capabilities and organization to maximize profitability?
How do you develop the team(s) and capabilities you need to find your next big thing? And then scale it before your competition catches up? This week, you’ll learn how to focus your capabilities and assets on delivering to the customer. In particular, we’ll look at three core business model types which have distinct implications for where you should focus your organization with regard to Key Activities, Key Resources, and Key Partners.
10 Videos (Gesamt 48 min), 1 Quiz
10 Videos
Understanding Business Model Type4m
Business Model Type Implications6m
Key Activities vs Important Activities3m
Key Activities and Strategy-Driven Process Design8m
Key Partners3m
Costs Now vs. Costs Later6m
The Hard Things about Digital Transformation & Corporate Innovation7m
Focusing Your Innovation Pipeline with the Corporate Innovation Canvas5m
Course Conclusion56
1 praktische Übung
Week 2 Quiz on Focusing Your Organization30m
Top-Bewertungen
It gave a very practical approach for establishing business models with clear understanding of each and every stage.
Very good details of various novelties in business canvas model
Dozent
Alex Cowan
Faculty & Batten FellowDarden School of Business
Über University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
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Was bekomme ich, wenn ich das Zertifikat erwerbe?
Wenn Sie ein Zertifikat erwerben, erhalten Sie Zugriff auf alle Kursmaterialien, einschließlich bewerteter Aufgaben. Nach Abschluss des Kurses wird Ihr elektronisches Zertifikat zu Ihrer Seite „Errungenschaften“ hinzugefügt – von dort können Sie Ihr Zertifikat ausdrucken oder es zu Ihrem LinkedIn Profil hinzufügen. Wenn Sie nur lesen und den Inhalt des Kurses anzeigen möchten, können Sie kostenlos als Gast an dem Kurs teilnehmen.
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