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Kursteilnehmer-Bewertung und -Feedback für Marketinganalyse von University of Virginia

4,415 Bewertungen
1,300 Bewertungen

Über den Kurs

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...



May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1151 - 1175 von 1,296 Bewertungen für Marketinganalyse

von Sergio O

Oct 16, 2017

Quite useful to learn to measure how important a brand is.

von Wynona R N

Apr 14, 2020

Good course! Well explained and assignments are just nice

von Shabaz A

Jul 18, 2020

It was really a good course, I've learned a lot from it.

von Fatima Y

Apr 06, 2020

The professor was really engaging and fun to study from!

von Edwin A

Jul 09, 2020

Very good presentation of the topics by the facilitator


Jul 15, 2020



May 22, 2020

Excellent materials and method of classes and lessons.

von Cecil W

Jan 07, 2020

Great primer to prepare for deeper analytical courses.

von Ojiaku C

Sep 01, 2017

Great and tasking lectures. The package was worth it.

von Rishabh J

May 31, 2020

Course was good but it got little boring in between

von Phanita W

May 09, 2020

Great experience to learn about Marketing Analysis.

von Kishor R G

Apr 15, 2020

This could have been more elaborate and explanatory

von Kalyani S

Dec 03, 2019

Very helpful in every way. Had great time learning!

von Lenin L

Jul 21, 2020

Excellent approach, only needs a bit of polishing!

von AMIT B

Jul 01, 2020

Absolutely nice and understandable weekly classes.


Apr 27, 2020

Good learnings about CLV, Brand Equity, Regression

von Vinay P

Jun 15, 2019

Good explanation with a number of real-life cases.

von Sumit C

May 17, 2020

A must for the beginners. only add more examples.

von Aishwarya L R

Oct 26, 2019

Good start for the ocean on Marketing Analytics!

von Juan P A

Jan 09, 2016

Was good... I would like to see more "Analytics"

von Cristina Z

Jun 10, 2017

Very easy introduction to marketing analytics.

von Edson J R C

Jun 23, 2020


von Lauran H

Apr 04, 2016

Excellent overview class! Highly recommend!

von Kaiquan M

May 24, 2020

good introduction to marketing analytics

von Md. S A Y

May 08, 2020

Effective course but difficult content.