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Kursteilnehmer-Bewertung und -Feedback für Marketinganalyse von University of Virginia

1,206 Bewertungen
293 Bewertungen

Über den Kurs

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin;



Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.


Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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176 - 200 von 288 Bewertungen für Marketinganalyse

von Gonzalo E M

May 30, 2018

excellent course

von Surabhi S

Nov 18, 2017

excellent course

von Dr. P K

Apr 02, 2017

Excellent Course

von saurabh m

Aug 16, 2017

Awesome Course!

von Kavya R

Apr 25, 2017

Great Course :)

von Martin L

Apr 21, 2016

Amazing course!

von Jose l J O

Nov 16, 2015

Just thank you!

von sanket p

Jul 22, 2017

Super Course !

von Ng A W

Dec 23, 2019

Insightful :)

von Amanda B

Oct 08, 2019

Great course!


Jul 16, 2017

very good!!!!

von Alejandro L

Feb 05, 2019

great course

von Santiago C

Dec 14, 2015

Great course

von Jorge A

Jul 25, 2019


von Leopoldo B A

Sep 06, 2017


von Guilherme M

Jun 19, 2017


von Sadique J

May 29, 2017


von Swati D

Jan 17, 2018

Loved it!

von ankur s

May 24, 2017


von Subhashree N

Mar 04, 2016


von Riddhi C

Nov 11, 2019

Loved it

von Abhishek P S

Aug 20, 2019


von Anuj S

Jun 29, 2017

Very We

von shilpi s

Feb 18, 2017


von Vaibhav M

Dec 19, 2019