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Kursteilnehmer-Bewertung und -Feedback für Marketinganalyse von University of Virginia

4,970 Bewertungen
1,449 Bewertungen

Über den Kurs

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...



May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1301 - 1325 von 1,446 Bewertungen für Marketinganalyse

von Denish N P

Sep 04, 2020

Learned a lot about marketing analytics, thanks!

von Aishwarya L R

Oct 26, 2019

Good start for the ocean on Marketing Analytics!

von Juan P A

Jan 09, 2016

Was good... I would like to see more "Analytics"

von Cristina Z

Jun 10, 2017

Very easy introduction to marketing analytics.

von Edson J R C

Jun 23, 2020


von Lauran H

Apr 04, 2016

Excellent overview class! Highly recommend!

von Kaiquan M

May 24, 2020

good introduction to marketing analytics

von Md. S A Y

May 08, 2020

Effective course but difficult content.

von avaneesh k

Apr 28, 2019

More content would be more beneficial.

von Wipawan S

Apr 24, 2020

This is very useful course. Thank you

von Jaison M

Apr 13, 2020

Very good course . thanks to Raj Sir

von Rakhul N

Aug 28, 2019

Good Beginners course For Marketers!

von Hemanth R K

Feb 06, 2019

A good course on marketing analytics

von Arnab G

Jun 08, 2018

nice course explained in simple way

von Khammamettu N K

Aug 07, 2020

very informative , good instructor

von Supraja U

Jun 25, 2020

great course. Very well explained.

von Abhinav M

Oct 25, 2018

The concepts were well explained.

von pranay c

Jan 13, 2016

Good Topics and learnt the unkwon

von Hazrat M

Jul 27, 2020

Very good course and instructore

von smriti s

Jun 04, 2020

the course is good for beginners

von Syed M M G

Jan 22, 2016

Material could be more detailed.

von Dr. G G

Jul 19, 2020

Good and Interesting Course....

von Prachi B

Jun 25, 2020

good explanation in the videos.

von Jayshree R

May 29, 2020

A really very intuitive course.

von Aman T

Jul 06, 2020