Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺
This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.
von Liza P•
Material is interesting and the instructor seems knowledgable however he does not explain concepts clearly and moves way too fast. Formulas are not provided and quizzes test concepts not taught. I spent a lot of time conducting outside research to actually learn concepts. I was also disappointed in the lack of resources for help. I wish the instructor or mentors were available in the discussion forums.
von Saheli B•
The course was good enough. It had enough problems and assignments to give a clear understanding of the concepts. Although the explanation was mostly understandable and simple, in a few areas, like in the experiments module and calculation of sales lift, it got very confusing. I had difficulty in understanding that module. Nonetheless, this course proved valuable to me.
von Mari I•
While the course was fairly easy to get through, I wish the professor would introduce formulas in its blank form before filling it in with examples. I struggle with math and it's difficult to try to learn a formula and how to apply it to certain marketing techniques outside of the course when your only exposure to it is filled with example numbers.
von KRITIKA G•
It covers basics of marketing analytics and not a very advanced level. For advanced levels you may want to look at other courses on MA. The professor is good and helps gain understanding of the topic succinctly . It is good to start with but advanced knowledge will be required to better understand the topic.
von Li Y•
The course content is not very well organized or structured, it makes the content forgetable and I always find myself missing the key points of the course. And the course material is mostly words or charts, so it's actually a bit boring. Hope the developer of this course can add more elements to it.
von Binoy P•
Quite informative but the instructor need to be more clear in his explanation. More than once I found error in his formula. That results in more confusion for the viewer.
Worst part is him going overboard with squash and vegetable analogy. Please stop dad jokes.
von Naomi F G•
Explanations were quite difficult to follow and exams contained questions that weren't explained properly during the videos. Questions should be in line with examples of the video classes and I felt some of them were more complicated.
von Shahrukh s•
I believe there should have been a little more in depth discussion and application and regression. The content of week 1 does not include any squash!! so I believe a course on analytics without numbers seemed quite weird
von Arush S•
Assignments could be more comprehensive and more practical tasks ensured deeper learning. Moreover, topics like CLV were not covered in detail. Else the course was good for someone will no or little knowledge. Cheers!
von Pengkai X•
The course provides good background information about marketing and basic analytics methods. But there are not many examples in each module and not enough mathematical explanation for each calculation.
von Sherry C•
I wished there was more of a breakdown of how to use excel to compute R square and essential metrics for a regression line. The course seems a bit outdated. The instructor was a bit repetitive..
von Vinyas N M•
Brilliantly designed Course
Calculations have to be explained more Logically, especially regression
I ,being a statistics student ,could not understand the logic behind the calculations done
von KARUNYA K G•
it was very nice course and we known about what is marketing analytics in the real business life it was very easy to understand and I was understand that what is marketing in business.
von Bernard Y•
High level introductory course into marketing analytics, but mostly theoretical. More hands on session would be really helpful in driving the concepts into practice.
von SUBODH A S•
want a little bit more clarification about all thing all this tech in short but I learnt to many new things and also how to apply things which I know.
von Malladi R G K•
this course is great except it didn't explained the practical analytic tools. the math done and things put together is confusing
von Shubham D•
Some areas are very easy whereas some areas are very difficult. There is no alignment in the syllabus. Can look over the issue.
von Sharron D•
Very good information a little confusion with the regression it's like doing algebra but I like the course.
von siddhant g•
very basic coverage of all the topic, i was expecting some in depth knowledge for the price i have paid
von Poorvika B•
More of theory and less of practical experience. But a nice experience for beginners
von Deeksha G•
the course was knowledgeable, although more emphasis could be given on explanation.
von Agnė F•
The information itself is ok, but I was not a fan of the actual "story-telling".
von R R•
Compared to the other courses that I have done this was not very interesting
von Kelly L A•
This teacher is not very good explaining.. besides.. he goes pretty fast
The first lessons were really good then the quality went down.