May 08, 2020
This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.
May 11, 2020
Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺
von Vijay R•
Jun 28, 2020
Just awesome, great content taught by brilliant instructor Rajkumar Venkatesan sir. From marketing basics to marketing experiments, from CLV to regressions each topic and module was well structured and elaborated. Thoroughly enjoyed the journey.
von Jitesh G•
May 27, 2020
Its a wonderful certification course gives you detailed knowledge of MARKETING ANALYTICS. Its make you clear how you can be a marketing analytics by using various market experiments and helps you to learn consumer behaviour with some beautiful techniques.
von Muhammad A•
Jun 21, 2020
It is a very interesting course and it covers all topics that one should have knowledge about. Through this course, I have learned not only Marketing Analytics terms but much deeper meaning of the Marketing Analytics which I always wanted to understand.
von YULIA A•
May 15, 2020
I felt like some parts were missed because the professor was trying to cut his usual syllabus to accommodate the time frame of the online course, but an overall pretty great explanation. I especially appreciated the interviews at the end of the course.
von Hani K•
Jun 05, 2020
I really appreciate the efforts made in this course. The course was very helpful for me as Executive manager have an MBA, because it provides me a practical tools in marketing to improve my company marketing processes and to achieve the company goals.
von KAVIKONDALA S S•
May 23, 2020
Instructor is really smart in depicting the ideations which are pragmatic in nature and pure related to marketing. The best Instructor i have seen and MA being my first course, its really interesting and played with numericals with the help of squash.
von Lim J H G•
Jul 09, 2020
Really enjoyed myself through out the course! It was exactly what I expected, if not more, with calculations involved but certainly useful in helping me understand the concepts. Great for beginners and those who are interested in marketing analytics.
von Natalia B•
May 25, 2020
I really enjoyed taking this course. It gave me a lot of new knowledge of marketing analytics, tools for measuring advertising campaign effect, building a brand pyramid and other useful practices. Thanks to the professor and the team for this course.
von ABHAY G•
May 09, 2020
This course is best for those who really want to learn about Marketing Analytics. The instructor was excellent. I did not feel any difficulty to understand his language or concept.
I really recommend this course to all of you who want to learn this.
von Olayinka S O•
May 10, 2020
I really enjoyed the lectures. The lecturer took his time in explaining the modules and makes me feel home while learning away from home. I have learned a lot about marketing from the course and I appreciate the opportunity given. Thanks a lot.
von Christian C•
Apr 20, 2020
Me gustó mucho!. La explicación era clara y dirigida al nivel que corresponde. Fue dinámico, ya que incluía partes teorías bien detalladas, actividades por hacer y la calificación entre los propios estudiantes. Muchas gracias por la oportunidad
Jun 16, 2017
Great overview of marketing analytics topics. The M=materials are comprehensive and useful and the presentations easy to follow. I like presenter's style and I think he stroke a right balance between technical details and limited amount of time
von Surya b•
May 06, 2020
i thoughly enjoyed the process . it was learning marketing analytics . am taking with me lot of information regarding brand personality , brand architectuure , customer life time value , and regression analysis also the marketing experiments
von Xiuyan L•
Jun 05, 2020
This course is suitable for marketing
beginner since I learned some technical skills in marketing analysis. Besides, the tutor uses practical and interesting cases to illustrate theories. In conclusion, I really recommend this course to you.
von Ritesh P S•
May 22, 2020
This course actually offers a lot to learn for beginners. I've gradually developed the interest in this field after such a knowledge enhancing course. Thanks to Raj Sir for making this online course interactive and interesting. Great job :)
von Dimas P•
May 05, 2020
This class is really interesting and I really enjoy taking this class even though I don't have any background in the Marketing. The instructor, Prof Raj, can deliver the material in an attractive way so that I was engaged during the course.
von Mambetaliyev A•
May 29, 2020
A very useful course for students who are just starting to learn about marketing and analytics. And within 5 week time period, I am sure anyone dives into this course will definitely take out some significant basics of marketing Analytics.
von Dk S N S S P N•
May 08, 2020
This course is fun and gives me a lot of understanding on Marketing Analytics. If you are new to this field and is interested in joining this course, I highly recommend you to join. The lectures are fun and I had learnt well in this course
von SK A F•
Apr 12, 2020
I am a Data Scientist of a popular Retail Brand in Bangladesh. I am not from the marketing Background. This course help me a lot to understand the business and hope my models are doing great after learning a lot of things from this course.
von ARUNAV G•
Jun 25, 2020
So far the best course I have come across in Coursera. Prof Rajkumar Venkatesan is a great teacher who makes things simple and easy to understand through well explained examples. I wished this course went on for longer. Thank You so much.
von Tarun K S•
May 23, 2020
really helped me in knowing the use of marketing analytics and how we can use it in a practical world to solve marketing related problems or to make changes in the businesses which may bring rise in our sales and achieve our future goals.
von Comfort B•
Apr 08, 2019
I learnt a lot about using analytics to measure your marketing efforts in order to make an informed business decision. The course was designed to ensure that one really grasps the essence of marketing analytics. Kudos to Raj and his team!
von Pareshnath M•
May 17, 2020
Great Insights into marketing analytics. The course modulator is very charming and keeps us the interest with varied real-life examples and solutions. Many marketing concepts are brushed up in this course along with marketing analytics
von Greg H•
May 11, 2020
Very excellent course! The instructor was so fantastic in his ability to describe in-depth concepts in a relatable way and I feel like i learned many skills that I can apply to my current career right away. Thank you UVA and Coursera!
von Heifa B K•
Apr 05, 2018
A very insightful course. it seemed easy at the beginning but get more complex and deeper over the sections. Mr. Raj had shown an amazing ability to explain the hardest topics, concepts and methods with much fun and easiness. keep up!