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Kursteilnehmer-Bewertung und -Feedback für Marketinganalyse von University of Virginia

1,179 Bewertungen
286 Bewertungen

Über den Kurs

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin;



Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.


Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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151 - 175 von 281 Bewertungen für Marketinganalyse

von Khaled

Jan 16, 2016

Simple, clear and add great value to me

von Daniel S R

Sep 25, 2019

Great course with meaningful knowledge

von Mindru D

Jun 28, 2016

Very well defined and good materials!

von Deleted A

Dec 02, 2019

Informative lectures. Cool Lecturer.

von Rabi k s

Jul 10, 2018

Great work By Raj and coursera team

von Reza Z

Dec 04, 2015

thank you for your fantastic course

von Ji, C

Aug 05, 2018

Great examples from real life!

von david g

Oct 01, 2016

great basic work to grow upon

von Diego D

Dec 13, 2019

Very very very very useful!

von Robin d

Jan 12, 2017

Great course for beginners.

von Aakash D

Sep 13, 2019

It was a great experience

von Vishwajit S

Jul 22, 2019


von Salah e o

Jan 15, 2018

Useful courses thank you.

von Rakesh S

Jun 08, 2016

very Informative Course !

von Venkata N K R

Feb 24, 2016

Realistic and Practical

von Sal S S

Jul 27, 2017

Perfect starter pack.

von Arun K R

Sep 18, 2016

Exceptional course.

von Tulasi B

Sep 30, 2018

Best learning ever

von Sejan R C

Apr 21, 2018

I love this course

von Olia P

Mar 18, 2018

Excellent course!!

von Gonzalo E M

May 30, 2018

excellent course

von Surabhi S

Nov 18, 2017

excellent course

von Dr. P K

Apr 02, 2017

Excellent Course

von saurabh m

Aug 16, 2017

Awesome Course!

von Kavya R

Apr 25, 2017

Great Course :)