Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.
von

Viral Marketing and How to Craft Contagious Content
University of PennsylvaniaÜber diesen Kurs
Kompetenzen, die Sie erwerben
- Social Network
- Viral Marketing
- Marketing
- Marketing Strategy
Lehrplan - Was Sie in diesem Kurs lernen werden
What Makes Ideas Sticky?
How Social Influence Shapes Behavior
The Power of Word of Mouth
Social Networks
Bewertungen
- 5 stars79,82 %
- 4 stars16,59 %
- 3 stars2,89 %
- 2 stars0,42 %
- 1 star0,26 %
Top-Bewertungen von VIRAL MARKETING AND HOW TO CRAFT CONTAGIOUS CONTENT
Very good information and offered in a relatable manner. Disapointed that quizzes still weren't effective for audit users. Maybe have a quiz for just for audit users, such as 3-5 questions vs the 10.
This course was very intuitive. The instructor showed a lot of practical examples from the real-world that helped to understand the relevant knowledge. I'm really happy that I took this course.
This course was very helpful to me. I'm completely new in this subject and after studying this course with Professor Berger, I feel more confident to start my way in the world. Thank you so much!
Professor Berger was an extremely engaging lecturer. I don't know how much I can take from this particular course and apply to my current job but he certainly gave me a number of items to think about.
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