Chevron Left
Back to Viral Marketing and How to Craft Contagious Content

Learner Reviews & Feedback for Viral Marketing and How to Craft Contagious Content by University of Pennsylvania

4.8
stars
5,114 ratings

About the Course

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Top reviews

NR

Jul 25, 2020

Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.

RC

Dec 20, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

Filter by:

901 - 925 of 1,642 Reviews for Viral Marketing and How to Craft Contagious Content

By Stanislav S

•

Jun 28, 2020

Magnificant for understanding viral marketing influence.

By Sandra F

•

Apr 26, 2020

Very good course tu understand how marketing viral works

By Jacob F

•

Oct 9, 2017

Amazing, quick and efficient. Would certainly recommend.

By Puneet P

•

Oct 8, 2017

Good pointers and basics on how things go viral. Useful.

By Elmir M

•

Jun 20, 2017

The course is very useful, insightful and easy to learn.

By Diego G T

•

May 27, 2017

Excelente, ameno, directo al punto y realmente práctico.

By Osama s

•

Mar 4, 2016

great course and it provides an awesome ways of thinking

By Emmanuel G

•

Nov 20, 2023

Gran contenido introductorio a psicologia del marketing

By wael i a E

•

Dec 25, 2022

thank you for course , very informative and very simple

By Rudi W

•

Dec 3, 2020

Fantastic, really enjoyed it and will refer back often.

By Karmaresh P

•

Apr 17, 2020

Brilliant Stuff! Loved the SUCCES and STEPPS framework.

By Ayman Z

•

Sep 16, 2018

Very useful materials! will be my reference for a while

By Jenny P

•

Aug 1, 2018

It a very useful course for open the view of marketing.

By freelance w

•

Jan 31, 2018

I enjoyed this course. Easy to follow and informative.

By Nzube E

•

Aug 23, 2017

Really liked the course. Short, sweet and to the point.

By Laurence B

•

Jul 17, 2017

Very good Course with a lot of very concrete examples .

By Martin R

•

Feb 24, 2017

Awesome! Needs some improvement on the slides though...

By Igor M

•

Jul 23, 2020

very helpful and motivating to learn more on the topic

By Izabela J

•

May 28, 2020

Amazing and very useful course. The teacher was great.

By Dhruv B

•

May 21, 2020

great insights and detail. effective teaching content.

By Melissa M G P

•

Apr 7, 2020

Excellent information in a very easy to follow format!

By Tissya M

•

Apr 4, 2020

Thank you so much. Very comprehensive and interesting!

By Daniel R

•

Apr 2, 2020

It was great to learn how and why things become sticky

By kumar v t

•

Oct 11, 2018

engaging , short & crisp, eye opening for any marketer