Chevron Left
Zurück zu Kundeprofil

Bewertung und Feedback des Lernenden für Kundeprofil von University of Pennsylvania

11,041 Bewertungen

Über den Kurs

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...



4. Aug. 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


30. Jan. 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

Filtern nach:

251 - 275 von 2,367 Bewertungen für Kundeprofil

von Mark H

21. Sep. 2017

von Swetha J

10. Nov. 2018

von Ameley B

24. Juni 2020

von Hanis I

11. Mai 2020

von John U D

5. Okt. 2020

von victoria g

15. Apr. 2021

von saeed m

6. Nov. 2020

von Orlando C

11. Dez. 2017

von Kiet F

9. Dez. 2016

von Anton W

5. März 2016


15. Dez. 2015

von Martín B

2. Aug. 2021

von Samuel G

30. März 2018

von Juan D B

23. März 2021

von Andressa G

15. Sep. 2019


18. Aug. 2019

von Prateek K

6. Feb. 2019

von Saurabh S - J

16. Okt. 2017

von Justin S

4. Dez. 2016

von Bhaskar M

11. März 2016

von cody

12. Feb. 2016

von Emmanuel A

20. Dez. 2019

von Gowtham T

2. März 2016

von Yashvir J

2. Apr. 2018

von Nicole S

27. Mai 2017