4. Aug. 2020
This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.
30. Jan. 2019
Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!
von Deepak K•
10. Okt. 2015
Marketing in its various guises changes on an almost daily basis. Its so refreshing to go through a course that is so current in its content and relevance. The delivery was great and the passion of the the professors was visible in every video. A BIG thank you to all of them.
von Adnan H N•
28. Juni 2020
I am greatly impressed by the analytical techniques taught in this course which are applied by the world's largest companies. Every instructor has developed incredible course content and the way they deliver everything to their students around the globe is truly commendable.
von Stacia S•
25. März 2018
Highly informative! The course delivery (i.e. lectures) was clear and interesting, especially supported with various real-life examples on how companies utilize and monetize analytics. Also, the course has inspired me to be more involved in analytics-related roles in my job.
von Saptarshi D•
13. Mai 2018
Dear professors. I thank you all from the bottom of my heart for taking the course. I have umpteen quantity of marketing analytics knowledge already. The quality of the professors at Wharton makes me crave for an admission there! Thank you so much again! Thank you Coursera!
von Himanshu A V•
24. Juli 2018
Please improve prescriptive analytics section.
It seemed that it is no where related to predictive analysitcs section. Predictive analytics spoke how to predict future. Prescirtive analytics should have mentioned about how to use predictions for converting into actions.
von Farhan A•
15. Mai 2021
As a beginner and with no knowledge of Business Analytics, this is a diamond for me. This course helped me perfectly and helped me to enter into the world of Business Analytics.
Thank you, Wharton School, the professors, and lastly Coursera for providing me this course.
von Sunny G•
22. Apr. 2017
Course was very well structured and taught. Content is top notch and is taught enthusiastically and interactively.
What I could've liked more: More mentor support, more details into actual models used in industry and how to construct them, and test answer explanations.
von Akashi S•
2. Apr. 2020
The videos were bit longer than they were to explain weekly topics. This is an advantage for people who are beginners but it may prove to be a repetition for people who have experience with the topics. Nevertheless, this is an excellent course to understand the ropes.
von Shariq l•
2. Juli 2020
This course has broadened my knowledge in the area of customer analytics. The Professor's capability to explain fundamental terms really helps to understand the nature of different kinds of customer analytics. I thoroughly and trying to make the most of this course.
von kaitlyn a•
18. Feb. 2019
Learned so much about how we can use customer data to better understand our clientele, on an aggregate level, but also on a very granular level :) This course should be taken by every business professional looking to gain a better understanding on their customer.
von Rangga I•
17. März 2019
I do love this course, it gives me a broader knowledge about marketing especially in the field of Customer analytics. Knowing the right customer, how to manage them, etc are the biggest challenge for all company in the world. In this course you will learn a lot.
von Philipus Y•
6. Juni 2018
I really love this course, all of the teachers are doing great at explain and giving real case study. I learn a lot from this course, especially it makes me aware about how the business doing with all data they have. I really recommend to take this full course.
23. Jan. 2018
The course opened my eyes to the field of Customer Analytics. There are so many applications of it in everything that we do in life. The professors are great and cover all types of Analytics required for the company to succeed in today's highly analytical world.
von Nirupama P V•
5. Okt. 2020
This is an excellent course- the theory and examples are amazing, the quizzes especially really make you think through the content and apply all that we learned. The supplemental reading is extremely useful as well. Fabulous experience completing this course!
von Eleonora G•
2. Apr. 2017
Great course! I am the general manager of a small manufacture firm, it gave me insight to things I can do to improve in my work. I already did the RFM to my clients, so we can manage are resources to our clients base in the revenue that each of them give us.
von Linda A•
18. Feb. 2022
It was somewhat challenging for me but also one of the most rewarding courses that I have taken on Coursera. I thoroughly enjoyed the content and am grateful for this opportunity to learn and grow to hopefully use in the global marketplace. Thanks again.
von Samriddha P•
12. Juni 2020
Excellent course content for beginners. The course gives you a peek into the world of analytics with some real-life examples from successful organizations today. Recommended to someone who has just started to explore the realms of analytics. Insightful!
von Prashanth R•
13. Juni 2018
This course provides a high-level knowledge about Customer Analytics . I would suggest this course for a person who is really interested to learn the basics of Data Analytics and real time applications of Customer Analytics. Worth the time ! Informative !
von Nyasha G•
20. Okt. 2020
A great, straight-forward introduction to complex information that I am going to use as a guide for further reading and learning. Useful as an overview or background knowledge on its own but to be applicable you have to do some more work. Very impressed.
von Adhistya F•
21. Nov. 2019
The course taught me lots of things that I didn't get in a traditional analytics type in my country right now. Sessions which lectured by Prof. Erick was really amazing on how firms can utilize their customer data to make their business decisions better.
von Samer T•
30. Juni 2020
This Course provides a solid understanding of what Customer Analytics is, from describing customer behavior, customer scoring using RFM Analysis and predicting the future to turnning it into effective actions.
Thank you Coursera for this amazing Course!
17. März 2018
This course is practical, which gives a general picture on customer analytic work. It allows me to follow the directions in which I am interested to go deeper, meanwhile to start use the theory also the tool I learned in this course into my real work.
von Niharika J B•
4. Sep. 2017
I have learnt a lot from this course. However, I need to mention that there doesn't seem to be active discussions. Do professors answer queries. I asked one question, but since that wasn't answered, I did not ask more. I feel I am alone in the class!
von Prateek A•
8. Dez. 2016
The course is well planned and well executed. The course materials have a lot of effort in them, the professors have laid out the course in very simple terms keeping in mind the complex nature of the course itself. Was a wonderful experience for me.
von Edmund V•
27. Feb. 2019
Great introductory course to get one thinking about customers and data. I'm really happy I started with this course as a foundation to course before digging deeper into statistics and programming (R & Python) bringing the bigger picture into focus.