Über diesen Kurs
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Ca. 10 Stunden zum Abschließen

Empfohlen: 2 hours/week...

Englisch

Untertitel: Englisch

Kompetenzen, die Sie erwerben

Sales PresentationElevator PitchFinanceEntrepreneurship

100 % online

Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.

Flexible Fristen

Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.

Ca. 10 Stunden zum Abschließen

Empfohlen: 2 hours/week...

Englisch

Untertitel: Englisch

Lehrplan - Was Sie in diesem Kurs lernen werden

Woche
1
2 Stunden zum Abschließen

Start Here

Welcome to the Entrepreneurship Capstone Project! This project-based course is designed to provide you with the resources and tools you need to develop a pitch deck for a start-up, which you will submit as your Capstone Project. Please study the readings below, which provide you with the resources and timeline you need to complete a successful pitch deck. Then, please take the Project Scope Quiz. You must score 100% to pass the quiz, but you have multiple opportunities to retake the quiz until you score 100%. If you're looking for some inspiration, you can learn about how some entrepreneurs got their ideas off the ground. We've also reposted lectures from the courses that will be particularly helpful for you to review.

...
5 Videos (Gesamt 75 min), 4 Lektüren, 1 Quiz
5 Videos
Competitive Analysis (Entrepreneurship 1)9m
Testing Your Ideas - Surveys (Entrepreneurship 1)17m
Planning - Assumptions (Entrepreneurship 1)11m
Entrepreneurial Strategy (Entrepreneurship 2)23m
4 Lektüren
Project Prompt and Scope10m
Pitch Deck Examples10m
Turning Ideas into Businesses10m
Lecture Slide PDFs10m
1 praktische Übung
Project Scope Quiz8m
Woche
2
4 Stunden zum Abschließen

Building Your Pitch Deck

This week, you will spend time assembling the elements of your pitch deck so that you can submit it for preliminary review next week. Good pitch decks vary in length, but they are all impactful. Take the time this week to put together all the sections of your deck, making sure that each one is supported by evidence, analysis, and/or research when applicable. Watch Professor Mollick's video on pitch decks. As a refresher, we've also included some key videos from the Specialization courses talking about pitch decks or the components you are to include in your project. The videos and guidelines below will help you assemble your deck.

...
5 Videos (Gesamt 78 min), 5 Lektüren, 1 Quiz
5 Videos
Executive Summary and Pitch Deck (Entrepreneurship 4)9m
Branding and Naming (Entrepreneurship 2)20m
The Importance of the Founding Team (Entrepreneurship 2)12m
How to Price the Product or Service (Entrepreneurship 3)27m
5 Lektüren
Pitch Deck Guidelines from a VC10m
Professor Mollick's Video on Pitch Decks10m
Choosing the Right Name10m
About Your Intellectual Property10m
Lecture Slide PDFs10m
Woche
3
3 Stunden zum Abschließen

Preliminary Pitch Deck

This week, you will submit your pitch deck for preliminary review. Your peers will have a chance to give you feedback on where your pitch succeeds and where it needs work. You'll also have the opportunity to review the work of your peers and to give feedback. Evaluating the work of your peers will provide you with a new way of looking at your own work, which you may see differently after providing feedback. You might also want to spend some time this week brushing up on the financing and financial statement coursework you completed.

...
1 Video (Gesamt 19 min), 2 Lektüren, 1 Quiz
2 Lektüren
The Importance of Feedback10m
Lecture Slide PDFs10m
Woche
4
2 Stunden zum Abschließen

Revision Week

This week, you will spend time revising your pitch deck for final submission next week. Review the rubric to make sure you have all the required elements, and that each of those elements is backed by evidence, analysis, and research. You may also want to look at Reid Hoffman's comments on his own pitch deck for LinkedIn for an example of evaluating your own work. In thinking about your revisions, you may also want to consider this question - does my pitch deck tell a story?

...
2 Lektüren, 1 Quiz
2 Lektüren
LinkedIn Pitch and Revisions10m
Does Your Pitch Deck Tell a Story?10m
4.8
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Top reviews from Wharton Entrepreneurship Capstone

von DSDec 1st 2018

Wharton Entrepreneurship Specialization, Advance your career. Accelerate your startup entrepreneur. Faster, flexible, free to try. — Danai Srijunchai, Bangkok, Thailand

von HTDec 19th 2018

Great exercise. This module really help you frame your idea, and evaluate if it is a good opportunity.

Dozenten

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Kartik Hosanagar

Professor
Wharton School
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Lori Rosenkopf

Vice Dean and Director, Wharton Undergraduate Division
Simon and Midge Palley Professor of Management
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David Hsu

Richard A. Sapp Professor of Management
The Wharton School
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Laura Huang

Assistant Professor
Management
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Ethan Mollick

Associate Professor
Associate Professor of Management- Wharton School
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David Bell

Xinmei Zhang and Yongge Dai Professor, Professor of Marketing
Marketing
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Karl T. Ulrich

Vice Dean of Entrepreneurship and Innovation
The Wharton School

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Über die Spezialisierung Unternehmertum

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
Unternehmertum

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