Über diesen Kurs

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Ca. 10 Stunden zum Abschließen
Englisch
Untertitel: Englisch, Vietnamesisch, Arabischer Raum

Kompetenzen, die Sie erwerben

Discovery-Driven PlanningElevator PitchPlanningEntrepreneurship

Karriereergebnisse der Lernenden

67%

nahm einen neuen Beruf nach Abschluss dieser Kurse auf

62%

ziehen Sie für Ihren Beruf greifbaren Nutzen aus diesem Kurs
Zertifikat zur Vorlage
Erhalten Sie nach Abschluss ein Zertifikat
100 % online
Beginnen Sie sofort und lernen Sie in Ihrem eigenen Tempo.
Flexible Fristen
Setzen Sie Fristen gemäß Ihrem Zeitplan zurück.
Ca. 10 Stunden zum Abschließen
Englisch
Untertitel: Englisch, Vietnamesisch, Arabischer Raum

von

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University of Pennsylvania

Lehrplan - Was Sie in diesem Kurs lernen werden

InhaltsbewertungThumbs Up95%(9,017 Bewertungen)Info
Woche
1

Woche 1

21 Minuten zum Abschließen

Introduction and Course Materials

21 Minuten zum Abschließen
3 Videos (Gesamt 21 min)
3 Videos
0.2 What Is Entrepreneurship?5m
0.3 Can You Teach Entrepreneurship?6m
3 Stunden zum Abschließen

Module 1: Introduction to Entrepreneurship

3 Stunden zum Abschließen
9 Videos (Gesamt 137 min), 2 Lektüren, 1 Quiz
9 Videos
1.2 Profile of the Entrepreneur5m
1.3 Entrepreneurship in Established Firms18m
1.4 Venture Creation's Role in Society8m
1.5 Types of Enterprises5m
1.6 Technology Entrepreneurship14m
1.7 Impact Entrepreneurship13m
(Optional) The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital15m
(Optional) Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom32m
2 Lektüren
PDFs of Lecture Slides10m
Audio Interviews with the Founders of Terrafugia and Wanderu10m
1 praktische Übung
Module 1: Introduction to Entrepreneurship Quiz20m
Woche
2

Woche 2

2 Stunden zum Abschließen

Module 2: Opportunity Analysis

2 Stunden zum Abschließen
7 Videos (Gesamt 91 min), 2 Lektüren, 1 Quiz
7 Videos
2.2 Push and Pull and the Sources of Innovation13m
2.3 Customers as Sources of Opportunities16m
2.4 Importance of the Idea (VIDE Model)13m
2.5 Assessing Opportunities7m
2.6 The Tournament Approach7m
(Optional) From Idea to Opportunity: Interview with Amy Errett24m
2 Lektüren
PDFs of Lecture Slides10m
Audio Interviews with Founders of TemperPack and Of Mercer10m
1 praktische Übung
Module 2: Opportunity Analysis Quiz20m
Woche
3

Woche 3

2 Stunden zum Abschließen

Module 3: Markets, Need-Finding and Planning

2 Stunden zum Abschließen
8 Videos (Gesamt 107 min), 2 Lektüren, 1 Quiz
8 Videos
3.2 Understanding User Needs26m
3.3 Competitive Analysis9m
3.4 Generating Ideas with Individuals and Groups4m
3.5 Planning: Assumptions11m
3.6 Planning: Discovery Driven Planning17m
3.7 Planning: Discovery Driven Planning Worksheet8m
(Optional) Talent Management and Development: Interview with Jackie Reses15m
2 Lektüren
PDFs of Lecture Slides and Better Desk Spreadsheet10m
Audio Interview with Founders of Minibar and Relay Rides10m
1 praktische Übung
Module 3: Markets, Need Finding and Plannning Quiz20m
Woche
4

Woche 4

2 Stunden zum Abschließen

Module 4: Pitching, Testing, and Prototyping

2 Stunden zum Abschließen
8 Videos (Gesamt 97 min), 2 Lektüren, 1 Quiz
8 Videos
4.2 Testing your Idea: Customer Interviews9m
4.3 Testing your Idea: Surveys17m
4.4 Creating a Prototype: Physical Goods19m
4.5 Creating a Prototype: Software17m
4.6 Creating a Prototype: Services4m
4.7 Summary and What's Ahead1m
(Optional) Launching a Start-up: Interview with Co-founders of Prayas Analytics20m
2 Lektüren
PDF's of Lecture Slides10m
Audio Interview with Founders of Caviar10m
1 praktische Übung
Module 4: Pitching, Testing and Prototype Quiz20m

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Über den Spezialisierung Unternehmertum

Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This five-course series is designed to take you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization....
Unternehmertum

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